S5, E11: Live Email Review, Optimizing Transactional Messages & Strategies for No Discounting

Get ready for another lively episode of our Email Marketing Talk Show! 

We're back with another episode of our Email Marketing Talk Show! Our experts, Greg Zakowicz and Gabe Macaluso, share some handy tips for making transactional messages better and creating series for customers who haven't purchased recently. They also dive into the trending topic of not offering discounts and suggest alternatives — a hot discussion right before the Black Friday Cyber Monday rush. Plus, they review a live Black Friday campaign, offering valuable tips and ideas for this year. 

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Topics Discussed: 

00:00 Intro

01:02 Should we optimize transactional messages, and how?

05:31 Strategies when you don’t, or can’t, discount in your emails & SMS

10:35 Tips for creating automated lapsed-buyer series

16:58 Survivor: Which automation would you banish if you had to?

20:38 Live email review

26:10 Wrap up

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📒 CHECK THESE OUT 

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⚡️ Omnisend blog 👉 https://bit.ly/3QQAGx2 

⚡️ The advantages and disadvantages of discounts 👉 https://bit.ly/3sneYYd  

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