The Brief Bros‪.‬ Creative Brief Workshops LLC

Meet the host of Stuff About Advertising Ashley Rutstein. She's a freelance copywriter, social media verteran, and the star of her own TikTok page where she talks about, well, Stuff About Advertising. And Henry Gomez and I had a fun and enlightening conversation with her.
So many brands want to be on TikTok, but did you know the space is wide open for creatives to show off their wares and talents?
Ashley presents one of her videos and shares with us how she found her way to TikTok. Surprisingly, she a lot of freelance work comes to her from her posts on TikTok.
Are you missing an opportunity? Watch today and find out.
For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.

This week Henry Gomez and I introduce you to the founder of DAIVID, Ian Forrester. Ian is the brains behind an AI tool that measures the effectiveness of ad creative by pinpointing which of 39 emotions a piece of creative evokes.
Yeah, we know—another bogus way to test creative, right? Don't be so quick to judge.
Ian demonstrates for us why this tool is different. And, intriguingly, why it can help you review and revise your brief based on its results. When creatives complain about testing that kills creative, Ian argues that his AI tool points the way at giving better direction, not solutions.
Are you ready to have your mind changed? Watch today's episode.
For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.
 

Two advertising industry giants join us today to talk about their new book, The Howard Gossage Show. Both Steve Harrison and Dave Dye have talked to us before. But today they arrive together as co-authors of a book as big as its subject matter. And a necessary teaching tool for all of us in the ad game.
Sitting in for the traveling Henry Gomez, our friend David Moore matches his enclyclopedic knowledge of the industry with Dave Dye's. And our conversation covers Howard Gossage, brand history, where we have lost our way as brand guardians, and more.
Steve and Dave are lightning rods for a topic that should not be controversial: do we still care about selling products? Don't miss this episode.
For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.
 

You need chutzpah to land an internship in our industry. Spell it any way you like, you gotta get the decision-maker's attention. Which is why Henry Gomez and I are so delighted to introduce you to Kristina Olsen Pinjusic, a.k.a. "The Kristina," your new favorite intern. She displayed enviable intrepidity and gutsiness and used LinkedIn to announce her intentions. And it blew up her feed. Kristina is a graduate student at CCNY's Branding and Integrated Communications program, and she's here to tell you her amazing story.
For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.
 

Todd Turner is a talented graphic designer who's carved out a fun niche in Out of Home. Lately, he's formed a partnership with Richard Molinaro called Up to Something in North Carolina. Todd and Richard create unforgettable OOH for brands, agencies and media companies. But it's Todd's side gig that grabbed our attention. Henry Gomez and I talked to Todd about his crazy fun and powerfully effective training tool called...Wash-a-Pig. What's a graphic designer doing concocting a cool concepting tool for copywriters?
Well, we're glad you asked. Because Todd shared his story in this week's episode. You'll hoot and spit out your milk 'cause it's a provative device to rev up your creative juices. And Todd tells us how it all got started. Don't miss this fun conversation.
For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.

No Single Individual is a unique business model. It is a company of woment strategists who work for legacy shops like Deutsch NY, FCB NY and TBWA\Chiat Day LA.
Founded by Christine Olivas in 2021, No Single Individual is an "all-freelance firm [that] provides ancillary strategy and account teams to agencies across the globe, from the industry’s biggest names to hyper-local creative shops," according to its LinkedIn profile. In other words, when agencies struggle with impossible assignments, Christine and her colleagues swoop in as last-minute heroes.
Henry Gomez and I also met Cynthia Abad-Mancheno, one of Christine's colleagues. And we had an in-depth conversation about how they started, the nature of their work, and their thoughts on strategy and the industry.
For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.