The Make Money Mediating Podcast with Susan Guthrie Susan E. Guthrie LLC

Make Money Mediating: The Impact of Professional Headshots
In this episode of the Make Money Mediating podcast, host Susan Guthrie emphasizes the critical role of professional headshots in personal branding for dispute resolution entrepreneurs. She discusses how a quality photo can significantly affect first impressions, potentially converting potential clients into actual ones. Susan highlights the investment aspect of professional photography, noting its long-term benefits for an individual’s business image. Throughout the episode, she shares personal anecdotes, tips on finding and working with a photographer, the importance of current and varied photos, and even dives into the possibilities offered by artificial intelligence-assisted headshots. Also, Susan announces a unique opportunity for conference attendees to get professional headshots at an exclusive rate at the ABA Section of Dispute Resolution's Spring Conference! The episode closes with a call to action for listeners to share their new headshots, fostering a community of professionals who prioritize their branding.
Mentioned in this episode: 
Bijal Patel-Weintraub's website: https://bopmediation.com
Get the books:
"Capture Your Style" by Aimee Song: Offers insight into transforming your Instagram photos, showcasing your life, and building your personal brand.
"The Headshot: The Secrets to Creating Amazing Headshot Portraits" by Peter Hurley: Focuses on the art of taking professional headshots, a must-read for anyone wanting to understand what makes a headshot stand out.
"Branding In a Digital World" by Hilary Topper: This book includes chapters on personal branding and the role of imagery, providing a holistic approach to building your brand online.
Link to AI Assisted Headshot Programs and Apps
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GET A NEW HEADSHOT AT THE ABA CONFERENCE!
Attending the Practice Building Workshop at the ABA Section of Dispute Resolution's Spring Conference on April 10, 2024 and want to get one of the 24 spots to get a new headshot?  Send an email to Susan at susan@susaneguthrie.com.  Headshots are 1 for $89, 3 for $179 or 5 for $299!  Hurry - these are first come, first served and will go fast.  Make Money Mediating listeners are getting first dibs!!
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JOIN SUSAN AND BIJAL FOR THE ABA SECTION OF DISPUTE RESOLUTION'S SPRING CONFERENCE on April 10-13, 2024, in San Diego, California! Don't miss out on over 50 educational programs designed to meet your professional development needs. Information and Registration: Conference Information and Registration
PRACTICE BUILDING WORKSHOP at the ABA Spring Conference: Dive deep into the practical aspects of growing a successful dispute resolution practice with Susan Guthrie presenting on "Blueprint for Success: Innovative Business Planning for Your Dispute Resolution Practice."
WANT MORE CONTENT?
Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan
Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter
Reach out to Susan at susan@susaneguthrie.com
Book an Hour Coaching Session with Susan: Strategy Session with Susan Guthrie
Websites:
Susan Guthrie: https://www.susaneguthrie.com
Mosten Guthrie Academy: https://mostenguthrie.com
Social Media:
Susan on Instagram: https://instagram.com/susanguthrieesq
Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide.

Maximizing Conference Opportunities for Branding and Marketing
In this episode of the Make Money Mediating podcast, host Susan Guthrie, a seasoned mediation professional, introduces guest Murphy Funkhouser, a business and brand strategist with over 20 years of experience and owner of BrandStage Consulting. They discuss the importance of effective branding and marketing for dispute resolution professionals and share tips on transforming conference appearances into marketing opportunities.
Murphy emphasizes the power of making meaningful connections, asking engaging questions, and following up with personalized messages. She also outlines a useful formula for crafting a compelling one-sentence brand statement and highlights creative networking strategies to make memorable impressions. This conversation is particularly valuable for attendees of the ABA Section of Dispute Resolution Spring Conference, where Murphy will lead a workshop on branding and marketing basics at the Inaugural Practice Building Workshop on April 10th!
Highlights from the Episode:
00:00 Welcome to the Make Money Mediating Podcast!00:20 Introducing Murphy Funkhouser: Your Marketing and Branding Expert01:55 Unlocking the Power of Conferences for Marketing Success02:49 Mastering Networking: Tips and Strategies13:34 Elevating Your Social Media Game Post-Conference16:52 Building Meaningful Connections: Beyond the Conference23:19 Crafting Your Unforgettable Brand Story31:40 Join Us at the Conference for More Insights and Networking Opportunities
 
Access the transcript
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About our Special Guest, MURPHY FUNKHOUSER:
Murphy Funkhouser is a business, brand and marketing strategist, consultant and educator who has supported the creation or launch of over 500 brands in her 20-year career. She was the co-founder and owner of Kudzu Brands, based in Asheville, and now owns a private business and brand strategy firm, BrandStage Consulting. Her expertise includes creating, launching, and building brands and developing business and non-profit marketing strategies. 
Murphy has taught business, branding and entrepreneurship at multiple higher education and business schools. She is a year-round teacher, coach and facilitator at the non-profit Mountain Bizworks in Asheville. She is a graduate of the Goldman Sach’s 10,000 Small Businesses program.
Reach out to Murphy:  murphy@brandstageconsulting.com
Brandstage Consulting: https://brandstageconsulting.com
 
Get the Book that Murphy mentioned in the Episode: Never Eat  Alone
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JOIN SUSAN AND MURPHY FOR THE ABA SECTION OF DISPUTE RESOLUTION'S SPRING CONFERENCE on April 10-13, 2024, in San Diego, California! Don't miss out on over 50 educational programs designed to meet your professional development needs. Information and Registration: Conference Information and Registration
PRACTICE BUILDING WORKSHOP at the ABA Spring Conference: Dive deep into the practical aspects of growing a successful dispute resolution practice with Susan Guthrie presenting on "Blueprint for Success: Innovative Business Planning for Your Dispute Resolution Practice."
WANT MORE CONTENT?
Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan
Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter
Reach out to Susan at susan@susaneguthrie.com
Book an Hour Coaching Session with Susan: Strategy Session with Susan Guthrie
Websites:
Susan Guthrie: https://www.susaneguthrie.com
Mosten Guthrie Academy: https://mostenguthrie.com
Social Media:
Susan on Instagram: https://instagram.com/susanguthrieesq
Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful leg

From RN to Mediator: Kimberly Best's Journey in Conflict Resolution
In this episode of the Make Money Mediating podcast, host Susan Guthrie interviews Kimberly Best, a Tennessee-based registered nurse turned mediator and conflict resolution expert. Kimberly shares her unique journey from working in the medical field to becoming a successful mediator with no legal background, emphasizing the versatility and importance of mediation skills across different fields. She discusses her experiences, the challenges of transitioning careers, and how her background as a nurse has informed her approach to mediation and conflict resolution. The episode also touches on Kimberly's involvement in the ABA Section of Dispute Resolution, her advocacy for mediators from diverse professional backgrounds, and introduces Best Practices, her innovative mock mediation practice group aimed at helping new mediators gain experience and confidence. This inspiring conversation highlights the impact of mediation beyond the legal realm and the potential for individuals with various backgrounds to contribute to the field of conflict resolution.
Highlights from the episode:
00:00 Welcome to Make Money Mediating Podcast with Special Guest Kimberly Best00:24 Kimberly Best's Unique Journey from Registered Nurse to Mediator02:54 The Transformative Power of Mediation: Kimberly's Personal and Professional Insights08:36 Expanding the Scope: Beyond Divorce Mediation to Conflict Resolution09:32 The Importance of Diverse Backgrounds in Mediation and Overcoming Industry Challenges24:23 Kimberly's Vision for the Future of Mediation and Supporting New Mediators37:40 Final Thoughts and Upcoming Events
 
Access the transcript
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About our Special Guest, Kimberly Best:
Kimberly Best, RN, MA, is a TN Rule 31 Listed Civil Mediator, Rule 31 Trained Family Mediator, FINRA Arbitrator, and owner of Best Conflict Solutions, LLC. Her practice includes Mediation, Restorative Practices, and personal and organizational Conflict Coaching and Conflict Consulting, with a Healthcare specialty.
Kim is serving her third term on the board of the Tennessee Association of Professional Mediators, currently as Chair/President. She is a volunteer Senior Mediator with the Los Community/Police Unification Program and also serves as a community facilitator. Kim is an active member of the Association of Conflict Resolution, is a consultant for Mediators Beyond Borders International, and she serves on the Executive Committee of the ABA Dispute Resolution Section.
Kim is passionate about helping others understand and resolve conflict and helping other disputeresolution practitioners excel and succeed in the field.
Kim takes pride in being mother to five grown children and grandmother to four little ones.
Reach out to Kim
Find out more about Kim's new "Best Practices" Mock Mediation Group starting in April: https://bestconflictsolutions.com
Get Kim's book: How to Live Forever: A Guide to Writing the Final Chapter of Your Life Story
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JOIN SUSAN AND KIM FOR THE ABA SECTION OF DISPUTE RESOLUTION'S SPRING CONFERENCE on April 10-13, 2024, in San Diego, California! Don't miss out on over 50 educational programs designed to meet your professional development needs. Information and Registration: Conference Information and Registration
PRACTICE BUILDING WORKSHOP at the ABA Spring Conference: Dive deep into the practical aspects of growing a successful dispute resolution practice with Susan Guthrie presenting on "Blueprint for Success: Innovative Business Planning for Your Dispute Resolution Practice."
WANT MORE CONTENT?
Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan
Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter
Reach out to Susan at susan@susaneguthrie.com
Book an Hour Coaching Session with Susan: Strategy Session with Susan Guthrie
Websi

Navigating Your Worth: Setting Prices as a Dispute Resolution Professional
In this episode of the Make Money Mediating podcast, host Susan Guthrie provides an in-depth guide on how dispute resolution professionals can set their fees. She emphasizes the importance of constantly reevaluating one's pricing strategy and dives into various factors and considerations that impact fee setting. These factors include one's services list, experience, market demand, geographic location, client base, operational costs, and competition. Susan discusses different pricing models such as hourly rates, flat fees, modified flat fees, retainer models, subscription-based models, and packaged services. She highlights the significance of choosing a pricing model that reflects the true value of a professional's expertise and fosters long-term client relationships built on trust, value, and mutual respect. Susan encourages professionals to be open to adjusting their pricing models as their practices evolve.
 
In this episode:
00:00 Introduction to Pricing Strategies in Mediation00:37 Understanding the Importance of Pricing01:06 Developing a Comprehensive Pricing Strategy01:38 Expanding Your Service Offerings03:43 Factors to Consider When Setting Your Fees06:49 Understanding Your Market and Client Base09:00 The Impact of Geographic Location on Pricing13:11 The Importance of Understanding Your Costs15:15 Considering Your Competition16:52 Understanding the Value You Provide19:21 Exploring Different Pricing Models20:07 The Pros and Cons of Hourly Billing23:13 The Appeal of Flat Fees and Modified Flat Fees28:58 The Potential of Subscription-Based Fee Models32:04 The Benefits of Offering Packages33:04 Conclusion: The Importance of Reflecting Your True Value
 
Access the transcript: https://share.descript.com/view/6dqezVmkKjC
Here is the list of Fee Setting Considerations Reference in the Episode:
Experience and Expertise
Market Demand
Location
Client Base Capabilities
Your Costs of Doing Business
Competition Pricing
Value Provided
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JOIN SUSAN FOR THE ABA SECTION OF DISPUTE RESOLUTION'S SPRING CONFERENCE on April 10-13, 2024, in San Diego, California! Don't miss out on over 50 educational programs designed to meet your professional development needs. Information and Registration: Conference Information and Registration


PRACTICE BUILDING WORKSHOP at the ABA Spring Conference: Dive deep into the practical aspects of growing a successful dispute resolution practice with Susan Guthrie presenting on "Blueprint for Success: Innovative Business Planning for Your Dispute Resolution Practice."

WANT MORE CONTENT?
Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan
Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter
Reach out to Susan at susan@susaneguthrie.com
Book an Hour Coaching Session with Susan: Strategy Session with Susan Guthrie
Websites:
Susan Guthrie: https://www.susaneguthrie.com
Mosten Guthrie Academy: https://mostenguthrie.com
Social Media:
Susan on Instagram: https://instagram.com/susanguthrieesq
Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her podcast, "The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
 

Elevating Your Emotional Intelligence for Mediation Success
In this episode of 'The Make Money Mediating Podcast', host Susan Guthrie explores the essential role of Emotional Intelligence (EQ) in the mediation process and why increasing your EQ is actually good business. Discover how developing EQ can significantly enhance mediation outcomes, improve communication, and foster a deeper understanding and management of emotions within the mediation context. Whether you're a seasoned professional or new to the field, this episode is packed with insights and strategies to help you to understand the vital connection between your EQ and success so you can grow your practice by integrating emotional intelligence into your professional development.  There is even a special section where Susan shares her strategies for leveraging the power of generative AI to help you develop and increase your EQ!  
In this Episode:
00:00 Introduction and Welcome00:20 The Unexplored Potential of Emotional Intelligence in Mediation01:15 Why Emotional Intelligence Matters in Dispute Resolution06:05 Understanding the Components of EQ07:30 The Impact of EQ on Mediation Outcomes10:10 Developing Your Emotional Intelligence: Practical Strategies16:50 Leveraging AI to Enhance Your EQ20:15 Real-World Applications: Transforming Mediation Practice through EQ22:45 Conclusion: EQ as a Foundation for Mediation Success
 
Access the transcript: https://share.descript.com/view/3HWvv8ON472
Download the ChatGPT/Gemini EQ Exercises that Susan mentioned in the episode here!
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JOIN US FOR THE ABA SECTION OF DISPUTE RESOLUTION'S SPRING CONFERENCE on April 10-13, 2024, in San Diego, California! Don't miss out on over 50 educational programs designed to meet your professional development needs. Information and Registration: Conference Information and Registration


PRACTICE BUILDING WORKSHOP at the ABA Spring Conference: Dive deep into the practical aspects of growing a successful dispute resolution practice with Susan Guthrie presenting on "Blueprint for Success: Innovative Business Planning for Your Dispute Resolution Practice."

WANT MORE CONTENT?
Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan
Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter
Reach out to Susan at susan@susaneguthrie.com
Book an Hour Coaching Session with Susan: Strategy Session with Susan Guthrie
Websites:
Susan Guthrie: https://www.susaneguthrie.com
Mosten Guthrie Academy: https://mostenguthrie.com
Social Media:
Susan on Instagram: https://instagram.com/susanguthrieesq
Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her podcast, "The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
Join Susan in this enlightening episode as she unveils the transformative power of Emotional Intelligence in mediation, providing practical tips and innovative approaches to enhance your practice and personal growth.

Effective Content Creation and Making It Work For You in Getting You Work!
In this episode of 'The Make Money Mediating Podcast', host Susan Guthrie dives into the realm of content creation. She shares how dispute resolution professionals can create effective blog and article content that truly stands out and ensures a good return on the effort invested. Susan emphasizes the role of understanding the target audience, crafting engaging and informative content, and enhancing content reach through consistent writing. She also discusses the concept of creating content that is helpful to the audience and resonates with them, which in turn can lead to more business referrals.  If you are going to do the work, make sure it helps you get the work!
In this Episode:
00:00 Introduction and Welcome00:20 Venturing into Content Creation01:12 Exciting Announcements and Initiatives - ABA Section of Dispute Resolution Practice Build Workshop and Practice Development Institute Announcement!06:07 The Importance of Content Creation07:22 Creating Engaging and Effective Blog Content10:13 The Power of Storytelling in Content Creation16:59 Increasing Your Content's Visibility and Effectiveness20:08 The Value of Consistent Content Creation22:28 Conclusion: The Power of Helpful Content
 
Access the transcript: https://share.descript.com/view/Gg6RcX7Z8xr
 
Mentioned in this episode:
JOIN US FOR THE ABA SECTION OF DISPUTE RESOLUTION'S SPRING CONFERENCE ON APRIL 10-13, 2024 IN SAN DIEGO, CALIFORNIA!  (Conference Agenda)
Don’t miss the premier event for dispute resolution professionals. Choose from over 50 educational programs to meet your professional development needs. Network and socialize with fellow attendees at unique local events. Be inspired by keynote speakers and celebrate this year’s ADR awardees. Whether you are new to the field or have been practicing for decades, the conference has something for you!
Information and Registration can be found here: https://events.americanbar.org/event/c3538f67-e734-482b-966d-f6109158c1f2/summary
Be sure to register for the PRACTICE BUILDING WORKSHOP to get the help you need to launch and grow your practice:
The Practice Building Workshop programs on Wednesday, April 10th offer a deep dive into the practical aspects of running a successful dispute resolution practice. Presenters will guide you through the process of crafting a strategic business plan, mastering the financial aspects of your practice, building a strong brand and client base, and streamlining your operations for efficiency and growth. Susan will be presenting the first program of the day entitled Blueprint for Success: Innovative Business Planning for Your Dispute Resolution Practice. 
Also mentioned in this episode:
Drafting Truly Effective Social Media Posts for Your Business on the Make Money Mediating Podcast with Susan Guthrie #421
Stephanie Marrone, Marketing Professional on LinkedIn: Stefanie Marrone | LinkedIn
Confessions of a Training Junkie Part One and Part Two by Josh Kershenbaum on the Mosten Guthrie Academy Blog
 
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WANT MORE CONTENT?

GET SUSAN'S FREE BOOK!  https://bit.ly/Success-Tips-Book
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Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day: here: https://www.linkedin.com/newsletters/daily-practice-building-tips-6979857568605114368/
Reach out to Susan at susan@susaneguthrie.com
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Book an Hour Coaching Session with Susan: https://calendly.com/susanguthrie/strategy-session-with-susan-guthrie
 
Websites:
Susan Guthrie: https://www.susaneguthrie.com
Mosten Guthrie Academy: https://mostenguthrie.com
 
Social Media: 
Susan on Instagram: https://instagram.com/susanguthrieesq
Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
 
Meet Our Creator and Host: Susan Guthrie
Nationally recognized as one