Does negativity sell as much as sex?

From this conversation, we came to the realisation that we may also be romanticising an era of journalism that no longer exists. In an ever-globalised world, we are continuously aware of what's happening but our media may not be equipped to cover the complexities of such events as the uprising that we are witnessing in Iran. As we continue to be in the 24h news cycle, what is the line between a journalist and a celebrity pundit?  And who do we trust to bring us to deliver the news impartially and factually?