The StoryConnect Podcast

Pioneer Utility Resources
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Podcast The StoryConnect Podcast

StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.

  1. -13 H

    Get Out of Gotcha Moments, With Ryan Hall

    How much of the publicly-shared interactions with utility staff is trolling versus investigative reporting by concerned citizens who have a right to hold the utility accountable? We're talking to Ryan Hall about “Getting Out of the Gotcha Moments” at NWPPA’s Northwest Innovations Conference in Idaho.

    15 min

  2. 18 SEPT.

    Building on Broadband: Utilizing Personal, Targeted Stories for Sales, With Erin McKnight

    How do you boost your take rates and cut churn after you've built broadband? OEC Fiber’s Erin McKnight shares her storytelling tactics, including a three-tiered marketing approach by zone and her subscriber stories series. Tune in for fresh ideas!

    30 min

  3. 11 SEPT.

    Happy Employees, Happy Customers, With Dr. Trish Holliday and Brent Baker

    It's difficult to have happy customers if you have unhappy staff. Dr. Trish Holliday and Brent Baker of NES talk about the connection between the two and how to improve both.

    32 min

  4. 4 SEPT.

    Getting Ready for 'The Year of the Co-op’ in 2025, With Adam Schwartz

    We’re gearing up to celebrate the United Nations’ International Year of Cooperatives in 2025, so we’ve invited co-op cheerleader Adam Schwartz onto the podcast to help Utility Pioneers brainstorm how to tell our co-op stories in fresh, engaging ways.

    23 min

  5. 28 AOÛT

    A Scavenger Hunt and Livestream for World Wi-Fi Day, With Lisa Fannin

    Mountain Rural Telephone wanted to educate members about Wi-Fi, broadband and the capabilities they provide. So working with local businesses, they built a campaign around World Wi-Fi Day in June.

    18 min

  6. 21 AOÛT

    Are you an Explorer, Creator or Servant? Use Brand Archetypes to Strengthen Campaign Strategies, With Sarah Lancaster

    Dig into the psychology of marketing with Pioneer’s Sarah Lancaster to learn how using archetypes can help your marketing create more meaningful connections with your target audiences.

    14 min

  7. 14 AOÛT

    Is Nextdoor a Good Social Media Option for You?, With Adam Spencer

    EWEB is one year into trying out Nextdoor as a communication tool, and they are seeing good results due to the platform’s focus on geographic filters.

    26 min

  8. 7 AOÛT

    Broadband Labels Deadline Insights, With Dounia Chikhoune

    With about two months to go before the Oct. 10 broadband label deadline, Dounia Chikhoune, from JSI, shares insights about on what she's seen big and small ISPs do to be ready.

    26 min
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À propos

StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.

Informations

  • Création
    Pioneer Utility Resources
  • Années d’activité
    2016 - 2024
  • Épisodes
    323
  • Classification
    Tous publics
  • Copyright
    © All rights reserved
  • Site web de l’émission
    The StoryConnect Podcast

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