Top 3 For Tech Marketers Podcast

Top 3 For Tech Marketers Podcast
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Podcast Top 3 For Tech Marketers Podcast

Top 3 for Tech Marketers Podcast Tech marketing and business experts share their top 3 ideas, interests, challenges, successes, opportunities and plans. Our goal is to inspire both clients and technology marketers with stories from their peers. Hosted by Renee Yeager, Yeager Marketing CEO - Renee brings over 20 years of proven leadership, strategic excellence and IT knowledge to her role as CEO at Yeager Marketing. She leads the company’s Account Strategy team that guides clients and provides go-to-market programs that bring results.

  1. The Top 3 Benefits of Digital Marketing for the Channel

    22/07/2020

    The Top 3 Benefits of Digital Marketing for the Channel

    Top 3 For Tech Marketers Podcast

    34 min
  2. Top 3 Things the C-Suite Should Know About ABM

    03/05/2020

    Top 3 Things the C-Suite Should Know About ABM

    Sangram Vajre literally wrote the book (two of them) on account-based marketing (ABM): Account-Based Marketing for Dummies and ABM Is B2B: Why B2B Marketing and Sales Is Broken and How to Fix It. He also founded the #FlipMyFunnel movement, hosts the daily #FlipMyFunnel podcast, and is the co-founder of Terminus, a leader in account-based marketing. In founding Terminus, Sangram established account-based marketing as a category then proceeded to grow the firm to 200 people in less than five years, earning a spot on the Deloitte Technology Fast 500 list. ABM’s popularity is growing steadily because it works. Sangram was the obvious choice when we needed someone to join the podcast and examine why ABM works and what sets it apart from traditional marketing approaches. In this conversation Sangram shares his Top 3 Things the C-Suite Should Know About ABM. They discuss how ABM unites sales and marketing teams by shifting focus toward engagement, how it humanizes interactions by developing hyper-targeted, personalized marketing efforts, and why organizations need to change their approach to up-serving and customer retention as a key revenue driver.

    31 min
  3. Top 3 Ways to Optimize Your Content for SEO

    08/04/2020

    Top 3 Ways to Optimize Your Content for SEO

    Ron Weber is an Internet Marketing veteran with more than 20 years of digital marketing experience. He’s an expert in Content Marketing, SEO, Paid Search, Display Email, and Conversion Rate Optimization, but has proficiency in just about everything digital that can drive measurable results to a business. His current roles are Agile Digital Lab Owner and Global SEM Strategist for Teradata in San Diego, California. Renee Yeager welcomed Ron to talk about the Top 3 Things to Know About SEO. Their conversation focused on three often overlooked opportunities for search engine optimization—content, design, and social media—and how marketers can get their content to the top of SERPs.

    31 min
  4. Top 3 Steps to Improve the Marketing and Sales Funnel

    17/06/2019

    Top 3 Steps to Improve the Marketing and Sales Funnel

    Steve Benson is the Founder & CEO of Badger Maps, a company that provides field salespeople with a mobile, map-based solution, enabling users to sell more in their territory. Steve joins Renee Yeager to share his Top 3 Steps to Improve the Marketing and Sales Funnel. During their conversation, Steve explains how executives can better increase awareness to drive more leads into the the top of the Marketing funnel. He also breaks down how to improve your demoing and overcoming objections in the middle of the funnel. Lastly, Renee and Steve discuss why it’s a huge mistake to neglect “after the close” activities, and shares specifics on tactics to make the customer more successful with your product so that they become true advocates of your product.

    35 min
  5. Top 3 CMOs Need to Know About Successful Influencer Marketing

    17/06/2019

    Top 3 CMOs Need to Know About Successful Influencer Marketing

    Lee Odden is the CEO and co-founder of TopRank Marketing and a globally recognized expert on digital marketing. His role at Top Rank involves developing new marketing offerings, consulting on strategy and advancing thought leadership on content marketing, influencer marketing, social media marketing, SEO, and a holistic view of customer-centric digital marketing. Renee Yeager was thrilled to welcome Lee to share his Top 3 Things CMOs Need to Know About Successful Influencer Marketing. They discuss how partnerships should begin with specific topic and goals in mind, as well as how to pick the right engagement model. Lee also breaks down ways to measure for effectiveness, including inputs, outputs and outcomes.

    28 min
  6. Top 3 Ways to Measure the Revenue Impact of Marketing

    16/06/2019

    Top 3 Ways to Measure the Revenue Impact of Marketing

    Michael Davis is the VP of Client Success at LeadMD. Michael collaborates with executives and decision makers to pinpoint business challenges within sales, marketing and system architecture to identify key opportunities for revenue growth. He also designs and prioritizes tailored strategies to accelerate business impact for high growth, mid-market, and enterprise companies in B2B and B2C environments. Renee welcomed Michael to the podcast to share his Top 3 Ways to Measure the Revenue Impact of Marketing. They discussed the importance to defining the customer lifecycle and aligning KPIs and compensation structure. They also discuss the stratospheric rise in martech, and why companies should keep their tech stack as lean as possible, buying technology last (if at all).

    33 min
  7. Top 3 Ways to Align Your Organization Around Inbound Beliefs for Competitive Advantage

    08/07/2018

    Top 3 Ways to Align Your Organization Around Inbound Beliefs for Competitive Advantage

    Renee Yeager recently welcomed Dan and Todd to the podcast to discuss the Top 3 Ways to Align Your Organization Around Inbound Beliefs for Competitive Advantage. As undisputed experts in inbound, they break down the ways organizations need to change the way they think about inbound, focus on customer service and get everybody within a company on board in order to succeed. They also discuss Dan and Todd’s brand new book, Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles. Find out why it’s already helping educate business owners on the importance of leveraging the inbound philosophy to grow their companies. Dan Tyre joined HubSpot as a member of the original team in May 2007, and has led the recruiting, training, and growth of HubSpot’s sales team in the years since. Todd Hockenberry is the owner of Top Line Results, which specializes in leading top line revenue growth at small and medium-sized companies with a focus on B2B, manufacturing, technology, and capital equipment.

    40 min
  8. Top 3 Ways to Use Video to Fuel Your B2B Marketing Strategy

    24/06/2018

    Top 3 Ways to Use Video to Fuel Your B2B Marketing Strategy

    Tyler Lessard is the Chief Marketing Officer at Vidyard, where he’s responsible for driving Vidyard's global marketing and partnership strategies, as well as establishing thought leadership in the areas of video and content marketing, data-driven marketing, sales and marketing alignment, and customer experience. Tyler joins Renee Yeager to share his Top 3 Ways to Use Video to Fuel Your B2B Marketing Strategy. During their discussion, Tyler breaks down how to build awareness and interest using top of the funnel videos, how to fuel demand gen efforts in the middle of the funnel to quality and progress opportunities, and how to unleash the power of video to empower your sales team. Renee and Tyler also discuss how to incorporate video as a way to build more personal connections and stand out from the competition.

    31 min
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À propos

Top 3 for Tech Marketers Podcast Tech marketing and business experts share their top 3 ideas, interests, challenges, successes, opportunities and plans. Our goal is to inspire both clients and technology marketers with stories from their peers. Hosted by Renee Yeager, Yeager Marketing CEO - Renee brings over 20 years of proven leadership, strategic excellence and IT knowledge to her role as CEO at Yeager Marketing. She leads the company’s Account Strategy team that guides clients and provides go-to-market programs that bring results.

Informations

  • Création
    Top 3 For Tech Marketers Podcast
  • Années d’activité
    2017 - 2020
  • Épisodes
    19
  • Classification
    Tous publics
  • Copyright
    © All rights reserved
  • Site web de l’émission
    Top 3 For Tech Marketers Podcast

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