39 min
08: The Edelman B2B Thought Leadership Impact Study - Key Findings The DSR Ghostwriting Podcast
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- Business
Some key takeaways from Edelman and LinkedIn's B2B Thought Leadership Impact Study. TL;DR: decision-makers are receptive to valuable thought leadership content, it can realise commercial and reputational benefits for those producing it, but producers are not delivering enough value - or packaging their messages in the right format.
Some key takeaways from Edelman and LinkedIn's B2B Thought Leadership Impact Study. TL;DR: decision-makers are receptive to valuable thought leadership content, it can realise commercial and reputational benefits for those producing it, but producers are not delivering enough value - or packaging their messages in the right format.
39 min