Relationship Capitalisation: Is there a way to put a financial and balance sheet value on the relationships we hold with our key accounts?
Dr Phil Squire and Ryan O’Sullivan, Industry Head for Professional Services at Introhive took KAM (Key Account Management) Forum participants through an introduction to Relationship Capitalisation and what this could potentially mean for the future of sales and how salespeople view relationships as a means for future business growth.
Interested in hearing more? We’re hosting our annual Global Sales Transformation event in October at the London Stock Exchange where the topic for the event is Relationship Capitalisation. For more information on tickets when they are released, sign up to our newsletter using the link in the show notes.