82 episodes

Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com

Digital Marketing Made Easy Dawn McGruer

    • Business
    • 5.0 • 2 Ratings

Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com

    Ep 82 - 4 Effective Ways To Use Relationship Marketing To Boost Your Sales

    Ep 82 - 4 Effective Ways To Use Relationship Marketing To Boost Your Sales

    This week we are diving deep into relationship marketing. 

    Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building customer loyalty, sprinkling in some top-notch customer service tips, and even how to become a thought leader in your space—this episode has got you covered.

    So, tune in, and let's start making those connections that not only last but also pay off!

    Here are the highlights:

    (01:30) Communication is central
    (06:12) That personal touch
    (08:13) Exceptional customer service
    (09:46) Building trust and loyalty
    (10:35) Thought leadership

    Connect with Dawn:

    Visit our website - https://www.digitalandsocialmediaacademy.com/ 
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/ 
    Follow on Twitter - https://twitter.com/businessconsort 
    Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

    • 14 min
    Ep 81 - 4 Ways to Use AI to Attract and Convert Customers

    Ep 81 - 4 Ways to Use AI to Attract and Convert Customers

    Welcome to Episode 81 of the Digital Marketing Made Easy podcast.

    Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world. 

    In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively. 

    From personalised recommendations to automated customer interactions, I'll show you how these tools can revolutionise your business operations and enhance customer experience. 

    Get ready to use AI to its fullest potential. 

    Here are the highlights: 
    (1:01) Finding the right tools
    (3:21) What are you doing with AI?
    (7:28) Leveraging AI for email marketing automation
    (12:29) Conversion strategies and real-time engagement 

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/ 
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/ 
    Follow on Twitter - https://twitter.com/businessconsort 
    Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

    • 13 min
    Ep 80 - 3 Ways to Use Socials and Stories to Sell More

    Ep 80 - 3 Ways to Use Socials and Stories to Sell More

    Welcome to another episode of Digital Marketing Made Easy. 

    Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories. 

    Ready to learn how to engage better and sell more using some of Instagram's features? 

    Well, this episode is packed with tips and tricks for brands and service providers. 

    Let's get started and make your Instagram work for you!

    Here are the highlights: 
    (1:11) Leveraging social media platforms for business growth
    (4:58) Making consistent social posts
    (7:01) Online marketing and engagement
    (10:15) Showcasing products and services


    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/ 
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/ 
    Follow on Twitter - https://twitter.com/businessconsort 
    Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

    • 13 min
    Ep 79 - Key Objectives to Drive Revenue Into Your Business

    Ep 79 - Key Objectives to Drive Revenue Into Your Business

    In today’s episode of Digital Marketing Made Easy, I’m diving into the real deal about driving revenue.

    It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth. 

    We’re moving past the distractions of vanity metrics to focus on the essentials of lead generation and conversion. 

    I’m sharing the six key objectives that are guaranteed to not just expand your business, but significantly boost its performance. 

    Gear up for a transformative approach to marketing and watch your revenue climb. 

    Here are the highlights: 
    (1:37) Setting business goals that drive revenue
    (5:29) Lead generation and conversion optimisation strategies
    (6:52) Business growth through customer retention and upselling
    (9:54) Business strategies for profitability


    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/ 
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/ 
    Follow on Twitter - https://twitter.com/businessconsort 
    Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

    • 13 min
    Ep 78 - Influencer Marketing Explained

    Ep 78 - Influencer Marketing Explained

    In this captivating episode of Digital Marketing Made Easy, we dive deep into the world of influencer marketing, demystifying its core concepts and uncovering its power to transform brand engagement and sales.

    Whether you're a seasoned marketer or just stepping into the digital arena, join us as we explore the strategic intricacies of collaborating with influencers, leveraging their credibility to amplify your brand's reach.

    Get ready to unlock the secrets behind successful influencer partnerships, and discover tools and tactics that can elevate your marketing game.

    Here are the highlights:
    (1:24) Identifying and analyzing influencers for brand collaborations
    (2:51) Influencer marketing tactics and growth strategies
    (6:27) Being honest and authentic in marketing
    (8:24) Influencer marketing best practices

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter - https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

    • 12 min
    Ep 77 - 5 Ways a Podcast Can Scale Your Business

    Ep 77 - 5 Ways a Podcast Can Scale Your Business

    In this episode, we dive into the transformative power of podcasting for business growth.

    Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought leadership, deepen audience engagement, and open up new avenues for lead generation and monetization.

    Whether you're a seasoned business owner or just starting out, these insights will equip you with the knowledge to leverage podcasting effectively in your marketing strategy.

    Get ready to amplify your reach and unlock new opportunities with the unique power of audio content.

    Here are the highlights:
    (0:00) How podcasting can grow businesses through increased visibility
    (1:26) Podcasting's impact on brand visibility and thought leadership
    (5:20) Building credibility and community through podcasting
    (6:57) Podcasting's benefits for personal branding and lead generation
    (10:38) Leveraging podcasting for business growth

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter - https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

    • 13 min

Customer Reviews

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2 Ratings

AnnaK84 ,

The best!

I love Dawns Podcast - she is amazing at what she does. An icon & wow what an expert!

bumblebee marketing ,

More please!

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