Make More Money without Selling Your Soul

Polly Lavarello
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Make More Money without Selling Your Soul

I am Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you. On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.

  1. 16 HR AGO

    Inside the Pitch: Gloria Chou Demystifies PR

    In this episode, I’m joined by award-winning PR strategist and host of the top-rated Small Business PR Podcast, Gloria Chou, who’s here to shake up everything you thought you knew about getting media coverage.  Forget pay-to-play tactics or needing industry connections—Gloria breaks down her CPR pitching method so you can confidently land features in top-tier outlets like Forbes or Vogue on your own terms. We talk about why PR is the ultimate trust builder, how to spot opportunities that align with your business, and why visibility is about working smarter, not harder. If you’re ready to put your name on the map without the overwhelm, this episode is packed with actionable gold. Here are the highlights: (2:21) Gloria Chou's Journey from US Diplomat to PR Coach (5:26) The CPR Method for Effective PR Pitches (8:09) The Importance of PR in Business Growth (10:02) Navigating Publication Preferences and PR Opportunities (16:04) Tips for Building a Media List and Finding PR Opportunities (19:49) Gloria's Mission and Work with Clients Connect with Gloria:  https://www.gloriachoupr.com/ https://www.instagram.com/gloriachoupr Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah’s Favourite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named “Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honouree. To find out more: Website Instagram Download the FREE Everyday Sales Machine Guide This podcast is proudly produced by Wavemakers Audio

    23 min

  2. 20 DEC

    The Clients Every Day Sales Strategy

    Ever feel like you’re posting endlessly but still waiting for those sales to roll in? In this episode, I break down exactly what you want to be doing daily to bring in clients without overcomplicating things.  From building stronger relationships through warm outreach to making clear, confident invitations in your content, I’ll share simple strategies that actually work – without the icky sales tactics. You’ll walk away with practical tips for balancing micro conversions, direct selling, and proactive follow-ups.  If you’re ready to make everyday sales feel natural and consistent, this episode gives you the actionable steps to make it happen – starting today. Here are the highlights: (3:59) The Importance of Proactive Sales (5:21) Follow-Up and Warm Outreach Strategies (11:21) Creating Relationships and Engaging with Leads (17:44) Promoting Paid Offers and Using Clear CTAs (20:08) The Role of Funnels in Sales To find out more: Website Instagram Download the FREE Everyday Sales Machine Guide This podcast is proudly produced by Wavemakers Audio

    22 min

  3. 13 DEC

    The Restful Edge with Nikki St Paul

    Burnout is far more than just feeling tired, and in this episode, I’m joined by mind, body, and breath coach Nikki St. Paul to explore what it really looks like and how to prevent it. Nikki shares practical tools like breathwork, somatic techniques, and redefining rest to support your nervous system and your success. We talk about the subtle signs of burnout, why boundaries are non-negotiable, and how simple shifts—like slowing down—can transform how you feel and perform. If you’re ready to breathe, lead, and thrive, this episode is packed with tools to help you get there. Here are the highlights: (2:43) Nikki's Background and Approach (3:29) Identifying and Addressing Burnout (8:10) The Role of Breath Work in Well-being (15:36) Types of Breath Work and Their Benefits (26:44) The Importance of Rest and Boundaries More about Nikki: www.breathingmindful.co.uk www.instagram.com/breathingmindful/ Nikki is a Mind, Body, and Breath Coach and the Founder of Breathing Mindful Coaching. She is a certified life and breath coach and an accredited mindfulness meditation teacher. Nikki supports women in business who are 'always on' to speed up by slowing down, pausing, and resting to achieve sustainable success and thrive in business and beyond. Nikki is on a mission to redefine rest and success. There is power in the 'AND'-resting and rising. To find out more: Website Instagram Download the FREE Everyday Sales Machine Guide This podcast is proudly produced by Wavemakers Audio

    39 min

  4. 6 DEC

    How To Market for Every Day Sales

    This episode is all about taking your marketing strategy from stressful and scattered to clear and consistent so you can create sales every day without burning out. I’ll walk you through the three essential steps to marketing that attracts clients ready to buy, including how to position yourself as the go-to expert in your niche and why speaking your clients’ language (not industry jargon) makes all the difference. If you're tired of the hustle mindset or feeling like your sales come in waves, this episode will shift your perspective. From understanding the power of focused invitations to doubling down on the activities that bring results, I’m sharing advice to simplify your approach and create a flow that works for you. Let's make sales easier and more sustainable—without losing your soul in the process. Here are the highlights: (2:48) The Importance of Marketing for Everyday Sales (7:33) Becoming the Beyonce of Your Niche (13:36) Speaking Your Ideal Client's Language (17:35) Making Daily Invitations (21:57) Auditing Your Marketing Activities To find out more: Website Instagram Download the FREE Everyday Sales Machine Guide This podcast is proudly produced by Wavemakers Audio

    29 min

  5. 29 NOV

    Putting Yourself First In Business With Guest Jo Hooper

    This episode is all about embracing the "me first" mindset with my inspiring guest, Jo Hooper. After sacrificing her life for work in the corporate world and having two breakdowns into the bargain, Jo is on a mission to help you live a life you love.  Jo shares her journey from corporate breakdowns to creating the "Me First Method," a revolutionary approach that helps business owners build sustainable, joyful lives without burning out. We explore the importance of boundaries, self-respect, and designing a business that aligns with your values. Jo’s insights will challenge how you think about success and inspire you to take charge of your business and well-being. Whether you're feeling stuck, overwhelmed, or just curious about redefining what it means to put yourself first, this conversation is packed with practical advice and empowering perspectives. Here are the highlights: (1:57) Jo Hooper's Background and Coaching Philosophy (5:59) The Evolution of Jo's Business and the Me First Method (9:20) Challenges of Putting Yourself First in Business (15:33) The Role of Self-Love and Self-Respect (17:38) Practical Tips for Implementing the Me First Method (25:08) The Importance of Self-Awareness and Support Connect with Jo:  jo@getwildlyfree.co.uk  https://getwildlyfree.co.uk  To find out more: Website Instagram Download the FREE Everyday Sales Machine Guide This podcast is proudly produced by Wavemakers Audio

    29 min

  6. 22 NOV

    Design Your Offer Suite For Every Day Sales

    In this episode, we’re exploring how to create a business that makes sales every single day—without the burnout. I break down the essentials of an everyday sales approach, from designing a scalable offer suite to building a clear customer journey that meets your audience at every stage. We’ll cover the three must-have offers that make it all work: a signature transformation, a continuation offer, and a strategic low-ticket entry point. By the end of this episode, you’ll have the tools to evaluate your offer suite, reduce overwhelm, and start setting up systems that generate consistent sales—without sacrificing your sanity. If you’re ready to make 2025 your most balanced and profitable year yet, this one’s for you. Here are the highlights: (2:52) Challenges and Misconceptions in Business Growth (5:44) The Shifting Business Landscape and the Need for Everyday Sales (8:06) The Offer Suite for Everyday Sales (21:09) Designing the Low-Ticket Offer (25:48) The Importance of a Clear Customer Journey To find out more: Website Instagram Download the FREE Everyday Sales Machine Guide This podcast is proudly produced by Wavemakers Audio

    31 min

  7. 15 NOV

    Make More Sales with Your Website with Emma Griffin

    In this episode, I sit down with Emma Griffin, a copywriter who has mastered the art of website storytelling. Emma shares how she helps business owners bring their brand to life online with words that don’t just "sit pretty" but actively connect with audiences and drive action. We explore why having a solid website isn’t just a box to check but a vital tool for positioning and growth, especially in today’s digital age. Whether you’re just starting out or looking to refresh your online presence, this episode is packed with insights on creating a website that truly reflects your brand’s value and voice. Here are the highlights:(1:57) Emma Griffin's background and specialization in websites (4:43) The importance of websites and common mistakes (8:28) The role of copy in website effectiveness (12:52) Outsourcing vs. DIY website creation (20:20) Signs that a website needs an update Connect with Emma:Instagram: Emma Griffin Writes Website: www.emmagriffinwrites.co.uk Emma is a copywriter working with coaches, consultants, and creatives who are done with DIY and ready for the real thing. With a decade-long career working with service businesses and big-name brands like The White Company, Bloom & Wild, and Harrods, Emma understands all the moving parts of creating not only copy that sells but also a complete website messaging strategy that ensures you stand out in a saturated market. Ready to move from the kids' table to the adults' table? Emma is the one to make it happen. To find out more: Website Instagram Download the FREE Everyday Sales Machine Guide This podcast is proudly produced by Wavemakers Audio

    27 min

  8. 8 NOV

    5 Steps to Turn Your Group Program into an Everyday Sales Machine

    In this episode, we’re talking about how to turn your group program into an everyday sales machine. Building a business that sells while you sleep isn’t a fantasy; it’s actually achievable with the right systems in place, and I’m here to walk you through how it works. This isn’t about live launches or last-minute promotions. Instead, it’s about creating sustainable, predictable income that supports your business and your life. I’ll guide you through the steps to create what I call “everyday sales,” focusing on everything from designing an irresistible core offer to setting up seamless automations. You’ll learn how to make your business more resilient, efficient, and, yes, profitable—no stress needed. Let’s get into how you can set up a truly life-proof business! Here are the highlights: (2:55) The Benefits of Everyday Sales (6:16) Building Brand Authority with Everyday Sales (8:02) Ditching the Feast or Famine Cycle   (13:41) Five Steps to Implementing Everyday Sales (23:14) Mistakes to Avoid in Implementing Everyday Sales To find out more: Website Instagram Download the FREE Everyday Sales Machine Guide This podcast is proudly produced by Wavemakers Audio

    30 min
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5
out of 5
18 Ratings

About

I am Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you. On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.

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