#50 Biohacking, Bold Brand Strategies & is Fibre the new Protein?

This week on The Modern Wellness Podcast there’s discussion of trying to live to 150 years old after The Independent’s article ‘Biohacker couple reveal daily routine that will allow them ‘to live to 150’’

The team discuss brand strategy in the wellness space after a couple of articles about brands are taking different approaches to grow. There’s the spearhead approach of SATS Record profits at SATS as it sticks with strategy of leveraging its existing clubs and the new audience targeting of Peloton. "Peloton Launches New Multi-phase creative campaign to drive demand among new audiences"

And lastly Adrienne’s prediction looks at fibre - will it replace protein in 2025? 

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