685: Decision-making in marketing - do you remember last year's decision?

We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing?

On Episode 685 of "The Business Storytelling Podcast," I'm joined by Erik Larson, of Cloverpop, author of the HBR decision-making checklist, to discuss that topic.

Learn more about Cloverpop: http://cloverpop.com