43 episodes

The ACCOUNTING ANSWERS PODCAST is hosted by Rob Brown, co-founder of the Accounting Influencers Roundtable (AIR). Join hundreds of others on our next virtual speed networking event for influential leaders and professionals in the accounting, finance and tech world:
https://accountinginfluencers.com/events

On this daily show with short, sharp episodes, Rob asks a range of experts and influencers the critical questions shaping the accounting profession. It keeps you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them.

Host Rob Brown is a renowned presenter, facilitator and chair of high-level conferences, panels and events globally for the accounting and fintech profession. He is retained by many professional networks, alliances, associations, practices and vendors to chair their events and provide high-level interview content for their communities. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. https://www.linkedin.com/in/therobbrown/

Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed over 300,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.

https://www.linkedin.com/company/accountinginfluencers
https://bit.ly/AI-youtube
https://twitter.com/accinfluencers

Accounting Answers Podcast Rob Brown

    • Business

The ACCOUNTING ANSWERS PODCAST is hosted by Rob Brown, co-founder of the Accounting Influencers Roundtable (AIR). Join hundreds of others on our next virtual speed networking event for influential leaders and professionals in the accounting, finance and tech world:
https://accountinginfluencers.com/events

On this daily show with short, sharp episodes, Rob asks a range of experts and influencers the critical questions shaping the accounting profession. It keeps you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them.

Host Rob Brown is a renowned presenter, facilitator and chair of high-level conferences, panels and events globally for the accounting and fintech profession. He is retained by many professional networks, alliances, associations, practices and vendors to chair their events and provide high-level interview content for their communities. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. https://www.linkedin.com/in/therobbrown/

Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed over 300,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.

https://www.linkedin.com/company/accountinginfluencers
https://bit.ly/AI-youtube
https://twitter.com/accinfluencers

    When Brand Identity Fails in Accounting Practices

    When Brand Identity Fails in Accounting Practices

    On behalf of the Accounting Influencers Broadcast Network, this is the "Best Practice in Accounting" show, going live every Thursday. For our regular listeners, the original name Accounting Influencers has now moved from 'one show with 6 episodes a week' to 'five shows a week, 1 episode a day'. In this show, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation. It's all about developing yourself and your practice with real life examples, stories and case studies of what really works.

    Episode . In today's interview, "When Brand Identity Fails in Accounting Practices."

    Today's story concerns an accounting practice looking to set themselves apart with a more advisory focus than compliance. The brand identity and avatar was all set up - all best practice with brand and marketing. But there was one critical piece of the puzzle not considered. Listen and find out, and learn the necessary lessons to ensure your firm takes the courageous decisions with things like brand.

    Action - keep your nerve when you have a good idea - sometimes the audience is not as courageous as you are in your accounting firm.



    In this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, MandA, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future proofing.

    It's important that you stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and accountants, the directives, thoughts and influence of regulatory bodies, professional associations and accounting institutes, and the themes, agendas and topics being talked about at accounting and fintech events all over the world.

    Two caveats for listeners:

    First, what we're giving you in this podcast are suggestions, hints, tips and strategies. Not necessarily recommendations, not legally binding, not mandated by regulatory bodies. just the thoughts, opinions and interpretations of a couple of guys with a collective 45 years of experience working with, speaking to and and training many accounting practices, vendors, networks, associations, alliances and event audiences.

    Second, we're not getting too technical or technological with these best practice tips. We're not qualified accountants and there are plenty of sources for technical knowledge. We're also not geeky, nerdy or product focused with the bewildering array of apps, platforms and technological solutions. We're more soft skills, personal development, general business awareness, developing entrepreneurial thinking, boosting leadership and management capability.

    Let's not forget what a complex, fast moving and rapidly changing world we live in. Best practice is hard to put your finger on. What worked last week, last year may not work now. Advisors and accounting professionals must constantly reinvent themselves as experts and trusted guides to individuals and business owners in a complex world. We're here to help you.

    Ultimately, it's just insight though. Knowledge is easy to find but not to easy to make sense of and make part of your offering, your authority, your expertise. You've got to take some action, share it with others, use it somehow for it to become powerful. Weave it into your thinking, your client interactions, your team meetings, your everyday conversations. That's what's going to move you from good to great in your accounting role.

    • 13 min
    What Caring Looks Like for Accounting Professionals

    What Caring Looks Like for Accounting Professionals

    On behalf of the Accounting Influencers Broadcast Network, this is the "Best Practice in Accounting" show, going live every Thursday. For our regular listeners, the original name Accounting Influencers has now moved from 'one show with 6 episodes a week' to 'five shows a week, 1 episode a day'. In this show, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation. It's all about developing yourself and your practice with real life examples, stories and case studies of what really works.

    Episode 7. In today's interview, "What Caring Looks Like for Accounting Professionals."

    Martin shares the story of Tom, an accounting client with a manufacturing company and living close to 'the neighbors from hell.' The tale is one of client retention and really making a difference for your accounting clients ultimately in ways that have nothing to do with tax or business.

    Action - be future-focused and forward-thinking as an accountant, and ask about your client's personal as well as commercial circumstances.



    In this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, MandA, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future proofing.

    It's important that you stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and accountants, the directives, thoughts and influence of regulatory bodies, professional associations and accounting institutes, and the themes, agendas and topics being talked about at accounting and fintech events all over the world.

    Two caveats for listeners:

    First, what we're giving you in this podcast are suggestions, hints, tips and strategies. Not necessarily recommendations, not legally binding, not mandated by regulatory bodies. just the thoughts, opinions and interpretations of a couple of guys with a collective 45 years of experience working with, speaking to and and training many accounting practices, vendors, networks, associations, alliances and event audiences.

    Second, we're not getting too technical or technological with these best practice tips. We're not qualified accountants and there are plenty of sources for technical knowledge. We're also not geeky, nerdy or product focused with the bewildering array of apps, platforms and technological solutions. We're more soft skills, personal development, general business awareness, developing entrepreneurial thinking, boosting leadership and management capability.

    Let's not forget what a complex, fast moving and rapidly changing world we live in. Best practice is hard to put your finger on. What worked last week, last year may not work now. Advisors and accounting professionals must constantly reinvent themselves as experts and trusted guides to individuals and business owners in a complex world. We're here to help you.

    Ultimately, it's just insight though. Knowledge is easy to find but not to easy to make sense of and make part of your offering, your authority, your expertise. You've got to take some action, share it with others, use it somehow for it to become powerful. Weave it into your thinking, your client interactions, your team meetings, your everyday conversations. That's what's going to move you from good to great in your accounting role.

    • 10 min
    Two Brilliant Examples of Accountancy Outsourcing

    Two Brilliant Examples of Accountancy Outsourcing

    On behalf of the Accounting Influencers Broadcast Network, this is the "Best Practice in Accounting" show, going live every Thursday. For our regular listeners, the original name Accounting Influencers has now moved from 'one show with 6 episodes a week' to 'five shows a week, 1 episode a day'. In this show, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation. It's all about developing yourself and your practice with real life examples, stories and case studies of what really works.

    Episode 5. In today's interview, "Two Brilliant Examples of Accountancy Outsourcing."

    Key takeaways from this episode include:

    ➺ an example of an accounting firm business model that is very much out of the norm

    ➺ how far an accounting firm owner can take outsourcing

    ➺ what is possible for accountancy practices who are tired of the fight for talent

    ➺ the best way to manage outsourced or offshored accounting functions in a practice

    ➺ what outsourcing might do to the profitability of an accounting firm

    ➺ some of the 'what ifs' that arise for accounting practices who outsource their client work

    ➺ whether it's required or even desirable for accounting firm clients to know that their compliance is being outsourced

    ➺ appreciating that there is more than one way to run a firm and do many things in an accounting firm

    ➺ how accountants can get started with baby steps in outsourcing using a low level service line

    Action - if you are weary of the fight for talent and depleting margins in your accounting practice, take a serious look at outsourcing.



    In this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, MandA, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future proofing.

    It's important that you stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and accountants, the directives, thoughts and influence of regulatory bodies, professional associations and accounting institutes, and the themes, agendas and topics being talked about at accounting and fintech events all over the world.

    Two caveats for listeners:

    First, what we're giving you in this podcast are suggestions, hints, tips and strategies. Not necessarily recommendations, not legally binding, not mandated by regulatory bodies. just the thoughts, opinions and interpretations of a couple of guys with a collective 45 years of experience working with, speaking to and and training many accounting practices, vendors, networks, associations, alliances and event audiences.

    Second, we're not getting too technical or technological with these best practice tips. We're not qualified accountants and there are plenty of sources for technical knowledge. We're also not geeky, nerdy or product focused with the bewildering array of apps, platforms and technological solutions. We're more soft skills, personal development, general business awareness, developing entrepreneurial thinking, boosting leadership and management capability.

    Let's not forget what a complex, fast moving and rapidly changing world we live in. Best practice is hard to put your finger on. What worked last week, last year may not work now. Advisors and accounting professionals must constantly reinvent themselves as experts and trusted guides to individuals and business owners in a complex world. We're here to help you....

    • 9 min
    When Accounting Practices Hit Maximum Capacity

    When Accounting Practices Hit Maximum Capacity

    On behalf of the Accounting Influencers Broadcast Network, this is the "Best Practice in Accounting" show, going live every Thursday. For our regular listeners, the original name Accounting Influencers has now moved from 'one show with 6 episodes a week' to 'five shows a week, 1 episode a day'. In this show, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation. It's all about developing yourself and your practice with real life examples, stories and case studies of what really works.

    Episode 4. In today's interview, "When Accounting Practices Hit Maximum Capacity."

    Key takeaways from this episode include:

    ➺ what happens when accounting firms want to grow without employing more people

    ➺ the importance for accounting practices of keeping the client in mind when they implement growth strategies

    ➺ ranking or categorising accounting firm clients based on revenue to assess the best ones for you

    ➺ how simple decisions about what you do and don't do for clients will help grow your accounting firm

    ➺ how to position for clients that want their accountant to play a big part in their future

    ➺ the major benefits for an accountancy practice willing to say 'no' to certain kinds of clients

    ➺ how to reward your accounting firm team for choosing and delivering value to the right kind of clients

    ➺ what larger accountancy firms must learn from smaller ones about making decisions if they want to be more agile

    Action - if you are hitting a growth ceiling at your accounting firm, re-examine the kind of clients you work with and re-calibrate for those you can do the most and best work for.



    In this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, MandA, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future proofing.

    It's important that you stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and accountants, the directives, thoughts and influence of regulatory bodies, professional associations and accounting institutes, and the themes, agendas and topics being talked about at accounting and fintech events all over the world.

    Two caveats for listeners:

    First, what we're giving you in this podcast are suggestions, hints, tips and strategies. Not necessarily recommendations, not legally binding, not mandated by regulatory bodies. just the thoughts, opinions and interpretations of a couple of guys with a collective 45 years of experience working with, speaking to and and training many accounting practices, vendors, networks, associations, alliances and event audiences.

    Second, we're not getting too technical or technological with these best practice tips. We're not qualified accountants and there are plenty of sources for technical knowledge. We're also not geeky, nerdy or product focused with the bewildering array of apps, platforms and technological solutions. We're more soft skills, personal development, general business awareness, developing entrepreneurial thinking, boosting leadership and management capability.

    Let's not forget what a complex, fast moving and rapidly changing world we live in. Best practice is hard to put your finger on. What worked last week, last year may not work now. Advisors and accounting professionals must constantly reinvent themselves as experts and trusted guides to individuals and business owners...

    • 8 min
    A Great Way to Solve Accounting Partner Politics

    A Great Way to Solve Accounting Partner Politics

    On behalf of the Accounting Influencers Broadcast Network, this is the "Best Practice in Accounting" show, going live every Thursday. For our regular listeners, the original name Accounting Influencers has now moved from 'one show with 6 episodes a week' to 'five shows a week, 1 episode a day'. In this show, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation. It's all about developing yourself and your practice with real life examples, stories and case studies of what really works.

    Episode 3. In today's interview, "A Great Way to Solve Accounting Partner Politics."

    Key takeaways from this episode include:

    ❊ what happens when partners disagree on major issues in an accounting firm

    ❊ the problems and upsides presented by 'go-ahead' partners in a traditional accounting practice

    ❊ a smart way to settle the compliance vz advisory argument in an accountancy firm

    ❊ the wisdom of setting up separate companies within accounting firms around separate service lines

    ❊ the importance of a win-win solution when accounting firm disagreements happen at partner level

    Action - when disagreements occur at higher levels in an accounting firm or office politics threaten to disrupt harmony, be creative in looking for win-win outcomes.



    In this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, MandA, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future proofing.

    It's important that you stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and accountants, the directives, thoughts and influence of regulatory bodies, professional associations and accounting institutes, and the themes, agendas and topics being talked about at accounting and fintech events all over the world.

    Two caveats for listeners:

    First, what we're giving you in this podcast are suggestions, hints, tips and strategies. Not necessarily recommendations, not legally binding, not mandated by regulatory bodies. just the thoughts, opinions and interpretations of a couple of guys with a collective 45 years of experience working with, speaking to and and training many accounting practices, vendors, networks, associations, alliances and event audiences.

    Second, we're not getting too technical or technological with these best practice tips. We're not qualified accountants and there are plenty of sources for technical knowledge. We're also not geeky, nerdy or product focused with the bewildering array of apps, platforms and technological solutions. We're more soft skills, personal development, general business awareness, developing entrepreneurial thinking, boosting leadership and management capability.

    Let's not forget what a complex, fast moving and rapidly changing world we live in. Best practice is hard to put your finger on. What worked last week, last year may not work now. Advisors and accounting professionals must constantly reinvent themselves as experts and trusted guides to individuals and business owners in a complex world. We're here to help you.

    Ultimately, it's just insight though. Knowledge is easy to find but not to easy to make sense of and make part of your offering, your authority, your expertise. You've got to take some action, share it with others, use it somehow for it to become powerful. Weave it into your thinking, your client interactions, your team...

    • 8 min
    Scholarships - a Accounting Talent Attraction Weapon

    Scholarships - a Accounting Talent Attraction Weapon

    On behalf of the Accounting Influencers Broadcast Network, this is the "Best Practice in Accounting" show, going live every Thursday. For our regular listeners, the original name Accounting Influencers has now moved from 'one show with 6 episodes a week' to 'five shows a week, 1 episode a day'. In this show, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation. It's all about developing yourself and your practice with real life examples, stories and case studies of what really works.

    Episode 2. In today's interview, "Scholarships - a Talent Attraction Secret Weapon."

    Key takeaways from this episode include:

    ✻ a case study of how a scholarship in an accounting firm created a world class leader from the entry ranks

    ✻ how investing in people benefits an accounting firms individuals and the wider firm at all levels

    ✻ first steps - getting started with a scholarship program for the rising stars at your accounting firm

    ✻ the role of staff development and scholarships in boosting the employer brand of an accounting practice

    ✻ what potential employees are looking for in an accounting career and what they need to hear from prospective employers

    ✻ a discussion on women in accounting and a comment on the rarity of female managing partners in a predominantly male world

    ✻ the starting point of identifying the talent that will thrive and benefit from investment

    Action - Go beyond just developing people at your firm and consider a scholarship or bursary program to boost your employer brand

    ◣━━━━━━━━━━━━━━━━━━━━◢

    In this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, MandA, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future proofing.

    It's important that you stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and accountants, the directives, thoughts and influence of regulatory bodies, professional associations and accounting institutes, and the themes, agendas and topics being talked about at accounting and fintech events all over the world.

    Two caveats for listeners:

    First, what we're giving you in this podcast are suggestions, hints, tips and strategies. Not necessarily recommendations, not legally binding, not mandated by regulatory bodies. just the thoughts, opinions and interpretations of a couple of guys with a collective 45 years of experience working with, speaking to and and training many accounting practices, vendors, networks, associations, alliances and event audiences.

    Second, we're not getting too technical or technological with these best practice tips. We're not qualified accountants and there are plenty of sources for technical knowledge. We're also not geeky, nerdy or product focused with the bewildering array of apps, platforms and technological solutions. We're more soft skills, personal development, general business awareness, developing entrepreneurial thinking, boosting leadership and management capability.

    Let's not forget what a complex, fast moving and rapidly changing world we live in. Best practice is hard to put your finger on. What worked last week, last year may not work now. Advisors and accounting professionals must constantly reinvent themselves as experts and trusted guides to individuals and business owners in a complex world. We're here to help you.

    Ultimately, it's

    • 11 min

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