100 episodes

With a focus on crushing the online business scene, Laura and her guests discuss very practical tips and strategies for everything from creative entrepreneurship and location independence to digital marketing and building sustainable biz systems.

Advanced Freelancing Laura Pennington

    • Business
    • 5.0 • 1 Rating

With a focus on crushing the online business scene, Laura and her guests discuss very practical tips and strategies for everything from creative entrepreneurship and location independence to digital marketing and building sustainable biz systems.

    Finances for Freelancers - EP 129

    Finances for Freelancers - EP 129

    Are your finances captured, organized, and planned out for the future? Whether you are a beginner or advanced freelancer, finances are typically the biggest pain point in your business. 
    In this episode, my guest Meagan Hernandez shares her top five business finance tips for business owners.  She shares how to get on top of your finances and why setting your finances up from the start will benefit your business in the long run.
    Here are some things we covered in this episode: How to start organizing your finances How to get on top of your finances once and for all 5 Business Tips for Online Entrepreneurs When you should move from a sole proprietorship Who to have in your financial corner Why you need a business bank account The advantages of setting up finances right from the start Why you should use finance software versus a spreadsheet How often you should look at your finances What is tax-deductible for your business How much money you should set aside for savings, expenses, and taxes The benefit of having a trusted accountant in your corner Mentions: Profit First by Mike Michalowicz
    After listening to this episode, share your action steps and take-aways with our group:
    Mastering Your Freelance Life With Laura
    Connect With Meagan: Facebook Group: Online Entrepreneur Connection
    Connect With Laura: Follow Laura on Facebook
    Join Laura’s Community
    Subscribe to the Podcast
    Subscribe to Laura’s YouTube Channel
    Meet Laura: Laura Briggs is empowering the freelance generation. Through her public speaking, coaching, and writing, she helps freelancers build the business of their dreams without sacrificing all their time, family, or sanity. Laura burned out as an inner-city middle school teacher before becoming an accidental freelancer with a Google search for “how to become a freelance writer.” Since then, she’s become a contributor to Entrepreneur, Business Insider, and Writer’s Weekly. She worked for more than 300 clients around the world including Microsoft, Truecar, and the Mobile Marketing Association. She’s delivered two TEDx talks on the power of the freelance economy for enabling freedom and flexibility and how it’s being used to address the technical skills gap in the U.S. Laura is the host of the Advanced Freelancing podcast, a sought-after public speaker on the gig and digital freelance economy, and a freelance coach focused on aspiring six-figure freelancers. Laura’s books, courses, and coaching have reached over 10,000 people.
    As a military spouse, Laura is passionate about serving her community and founded Operation Freelance, a nonprofit organization that teaches veterans and military spouses how to become freelancers and start their own business.

    • 29 min
    How to Break Out of Imposter Syndrome - EP 128

    How to Break Out of Imposter Syndrome - EP 128

    Do you know your worth? Laura and Ashley discuss why mindset is the most important tool to scale your business.
    Ashley shares “My worth doesn’t come from the hours that I put towards tasks. My worth and I should be compensated based on the value that I provide as a business owner and a strategist.”
    In this episode, you will learn how to combat imposter syndrome and discover what happens when you realize your own potential.
    Here are some things we covered in this episode: Why your mindset is the most important tool to your scale your business How to reframe negative thoughts about your business Know your worth Identifying the limiting beliefs about your business potential How to combat imposter syndrome Three most important things an aspiring Facebook ads manager should know when they are getting started The difference between working alone or with a team as a Facebook manager How to think strategically around the services that you provide After listening to this episode, share your action steps and take-aways with our group:
    Mastering Your Freelance Life With Laura
    Connect With Laura: Follow Laura on Facebook
    Join Laura’s Community
    Subscribe to the Podcast
    Subscribe to Laura’s YouTube Channel
    Connect With Ashley: Ashley is the owner of It Media, a boutique social media agency that helps service-based
    business owners feel less overwhelmed about growing their business, and no longer worried
    about where their next client will come from. Ashley helps business owners simplify their online marketing and generate leads through Facebook ads, social media, amazing content, and email marketing.
    Facebook
    Instagram
    LinkedIn
    TikTok
    Google My Business
    YouTube
    Pinterest
    Meet Laura: Laura Briggs is empowering the freelance generation. Through her public speaking, coaching, and writing, she helps freelancers build the business of their dreams without sacrificing all their time, family, or sanity. Laura burned out as an inner-city middle school teacher before becoming an accidental freelancer with a Google search for “how to become a freelance writer.” Since then, she’s become a contributor to Entrepreneur, Business Insider, and Writer’s Weekly. She worked for more than 300 clients around the world including Microsoft, Truecar, and the Mobile Marketing Association. She’s delivered two TEDx talks on the power of the freelance economy for enabling freedom and flexibility and how it’s being used to address the technical skills gap in the U.S. Laura is the host of the Advanced Freelancing podcast, a sought-after public speaker on the gig and digital freelance economy, and a freelance coach focused on aspiring six-figure freelancers. Laura’s books, courses, and coaching have reached over 10,000 people.
    As a military spouse, Laura is passionate about serving her community and founded Operation Freelance, a nonprofit organization that teaches veterans and military spouses how to become freelancers and start their own business.

    • 26 min
    Creating an Irresistible Offer - EP 127

    Creating an Irresistible Offer - EP 127

    Are potential clients excited to work with you after presenting them your offer?  In this episode you’ll learn how to create an offer that your client cannot refuse, make it a win for you and a win for the client, and increase your ability to charge a little bit more for your package.
    You’ll hear examples of irresistible offers and learn how to use them to keep existing clients happy and continuing to renew their contract.
    Here are some things we covered in this episode: How irresistible offers tip the scales in your favor and make clients want to work with you Eliminate the psychological barriers clients have to overcome to work with you that very first time Creating an upsell product in your offer Why you should think strategically during the sales call and when packaging your offer How to map out your irresistible offer Ways to thank ongoing clients for their long service together Why you should talk over your offer with another freelancer or your business coach After listening to this episode, share your action steps and take-aways with our group:
    Mastering Your Freelance Life With Laura
    Connect With Laura: Follow Laura on Facebook
    Join Laura’s Community
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    Read the Transcript:
    Hey, it's that time for another episode of the advanced freelancing podcast, today's topic is creating an irresistible offer. Now an irresistible offer is exactly what it sounds like. It's something that is so enticing for your client to want to work with you. That they're going to have a really hard time passing it up. Now you can use an irresistible offer really at any point during the freelance sales cycle with your client. But there are some times when it performs a little better than in other cases. So an irresistible offer is one of the most meaningful things that you can use when you're early on in the sales process with a client who doesn't know, like, or trust you already, there are a lot of psychological barriers they have to overcome to work with you that very first time. And so to tip the scales in your favor, one of the things you can do is present them with an irresistible offer where they have a lot to gain and very little to lose.
    This makes them excited about working with you, and it doesn't lock them into a long term relationship when they're not yet sure if this is going to be a good fit. Now using this like a sample job or a test job showcases your ability and your communication skills with the client, where it's a total no brainer for all of your other packages to continue working with you. So one irresistible offer can create another, and that is why these irresistible offers work so well with a client that is maybe on the fence about signing a bigger retainer or signing a huge project. Let me give you an example of an irresistible offer for a content writer. I have used this many times as the sample project or test job with my freelance writing clients, I offer to create a set number of blogs. So there is a clear output or deliverable that they're going to use, which is something we've talked about in our sales process together, me and the client, but then I'm also going to create something like titles for their next two blog posts or a one-month editorial calendar.
    (01:54):
    Now this works on a couple of different levels. First of all, it's essentially an upsell product. If I'm just giving them the initial blogs as the key deliverable, that's something they can take and run with, but I'm including additional material that makes it a big value add for them to sign on with me, but it also gives them the sense of, Hey, if she's creating an editorial calendar and these other blog materials, we're going to get what we need. And even if we decide this isn't the right fit, we have our next couple of weeks of blogging material planned out. So this is a

    • 15 min
    Do You Need a VA or an OBM? - EP 126

    Do You Need a VA or an OBM? - EP 126

    Are you a solopreneur ready to grow your team?  Outsourcing some of the backend tasks of your business to an assistant or strategic partner will allow you to flow in your zone of genius and take your business to the next level.
    But who should you hire first?  In this episode of the Advanced Freelancing Podcast, my guest Katelyn Hamilton shares the difference between an online business manager, virtual assistant, and project manager.  We discuss which you should hire first and at what stage of your business you should bring them onboard.
    Here are some things we covered in this episode: What is the difference between an OBM, a virtual assistant, and a project manager? What does an OBM or VA actually do? Should you hire an OBM or VA first? At what stage of your business should you hire an OBM? What you should expect from each type of service provider An example of a typical contract and monthly retainer The value of long term contracts After listening to this episode, share your action steps and take-aways with our group:
    Mastering Your Freelance Life With Laura
    Connect With Laura: Follow Laura on Facebook
    Join Laura’s Community
    Subscribe to the Podcast
    Subscribe to Laura’s YouTube Channel
    Connect With Katelyn: Bio:
    Katelyn began her career in marketing and public relations in Nashville, Tennessee. After working in the agency world for six years, she decided to pursue the entrepreneurship route to create more freedom and flexibility in her life. Now, Katelyn works as an Online Business Manager where she helps entrepreneurs organize, strategize and prioritize the backend of their business to go from overwhelmed to out-in-front. A Georgia grad, she bleeds red and black and is a diehard Georgia football fan, dog mom and outdoor enthusiast.
    Website: www.katelynehamilton.com
    Instagram: @katelynehamilton
    Facebook: www.facebook.com/katelynehamilton
    Read the Transcript:
    (00:00):
    Welcome to the advanced freelancing podcast. I'm so happy to have you here today. Would you like to go ahead and tell us a little bit more about you and how you got started owning your own business?
    (00:12):
    Yeah, absolutely. So, uh, thank you for having me on the show. My name is Katelyn Hamilton and I started in the corporate marketing and PR world. Uh, when I graduated from college, my goal was really to climb that corporate PR ladder. And I had, you know, the vision that you're exposed to from an early age of, you know, you go to college, you get a job, you climb the corporate ladder, you retire. So that was really my focus and my goal. And it wasn't until I got into that sort of world that, I kinda saw the corporate politics side of things. And, uh, I realized, you know, it just wasn't as black and white as what I had thought it was going to be. So the long and short story is I did continue to advance through my career. Switched companies, worked myself up the ladder a bit, and then I ended up having an unfortunate sort of, encounter, I guess, with a previous boss.
    And we just didn't mesh very well. Eventually, I got laid off and that was something that really shook me to my core. I was never expecting that I had, Oh, I've always been a high achiever, go get her. So being like go was not in the plans. And during that time of looking for a new job, trying to figure out what I wanted to do, I started dabbling in freelancing and that's where I realized, wow, this is an entirely new world. And it gives me that flexibility, that freedom that I really was looking for, and being a millennial, I love to travel. I love to do things on my own terms. I love to really just create and cultivate like that working environment that gave me the ability to travel and see friends work the hours I wanted to work and just live the life I wanted to live.
    So as I was looking for a new job, I was trying to essentially fit a square peg in a round hole be

    • 26 min
    5 Tips for Sales Calls - EP 125

    5 Tips for Sales Calls - EP 125

    Do you get nervous about sales calls? I did too as a new freelancer, but now I love them! In this episode, you will learn how to show up to these confidently and effectively.
    The more you can master sales calls and look forward to them, the better you're going to be in your business overall, because this is where deals are closed. 
    Here are my top five tips for sales calls: Make it easy for clients to book sales calls with you Don’t get nervous if a client has to cancel or reschedule a call Do your research before the call Do the call standing up Take notes as you go Here are some things we covered in this episode: Learn how to show up confidently How experimenting with mock sales calls can help you show up confidently Why you should put energy into learning the sales call process Why you should think of sales calls as opportunity calls The importance of using a calendar tool The benefits of a CRM tool, such as Dubsado The value of the cold pitching method What to research before the sales call How to listen for clues to put into your proposal After listening to this episode, share your action steps and take-aways with our group:
    Mastering Your Freelance Life With Laura
    Connect With Laura: Follow Laura on Facebook
    Join Laura’s Community
    Subscribe to the Podcast
    Subscribe to Laura’s YouTube Channel
    Read the Transcript:
    (00:02):
    It's time for another episode of the advanced freelancing podcast. And what's so exciting about this one today is that it's a discussion about sales calls. This is something that so many freelancers get extremely nervous about and are concerned about how they can show up to these confidently and effectively. And I'll share with you at the outset. And then we'll also mention this at the end that I have a new masterclass all about mastering your sales calls, showing up confidently, how to lead the discussion, how to tell what type of client you have on the call and how much leading you should do versus listening. These are all of my best practices from years of doing sales calls. Now I'll tell you the truth. I actually love sales calls, but I didn't start out that way. I hated them for a long time because I really felt like they were an opportunity for me to screw up.
    (00:49):
    Right? So I felt that if I didn't show up confidently if I wasn't clear on the call, I could take a business deal that was already on track to happening and totally derail it during the sales call. And I've heard this from other freelancers as well. Sometimes a client will cancel a sales call with them and they're like, Oh, thank God. Right? Like, or they're just, they get off the call and they don't feel very confident. It's a skill that I work on a lot with my one on one coaching clients. We actually do mock sales calls. I give them feedback at the end of the sales call, we record it. And then they can also go back and listen to the recording. And this has been a really helpful exercise for coaching clients because there are small things that you can do during your sales call that will really impact the outcome of the call and how the client feels as you're speaking as well. And so sometimes it's just making these minor tweaks that you didn't realize you were doing, or you didn't realize were as effective as they could be.
    (01:46):
    And those could a
    (01:47):
    Big impact on your conversions, right? It can really lead the client to that next step of the process where you are creating a custom proposal and where they are really excited about working with you. So I tell freelancers this all the time, and it is still true. The more you can master your sales calls and look forward to them, the better you're going to be in your business overall, because this is where deals are closed. It is always awesome when we're able to close a freelance deal without having to get on the phone. But I promise you, your numbe

    • 15 min
    Taking Time Off - EP 124

    Taking Time Off - EP 124

    Have you developed a toxic working relationship with yourself?  In this episode, I discuss the power of rest and share the importance of time off, both scheduled and unscheduled, where you're able to just decompress from your business.
    You’ll learn how taking time off allows you to feel rejuvenated and recharged and show up as strong as possible for your business and your clients.
    Here are some things we covered in this episode: How to avoid burnout by taking time off Why taking time off is essential for you to be able to grow your business Taking time off gives you the mental and physical capacity where you're excited to work on your clients' projects Why you should keep track of your time Discover how you are really procrastinating on a lot of projects or taking a lot of time on things that didn't need to take so long The importance of establishing creative ways to step back from your business How to know if you are treating yourself like a boss or a worker Discover if you have developed a toxic working relationship with yourself Why you need to review the last year, decide what you want the following year to look like, and put some immediate stop gaps in your schedule How getting out of the office triggers creativity and new thinking processes How the power of rest is essential physically and emotionally for you to feel rejuvenated and recharged Why the more you run yourself down, the more exhausted you're going to be for your business and for your clients How you can show up as strong as possible for your business and your clients Resources Mentioned: toggl.com Book: The Passion Paradox by Brad Stulberg After listening to this episode, share your action steps and take-aways with our group:
    Mastering Your Freelance Life With Laura
      Connect With Laura: Follow Laura on Facebook
    Join Laura’s Community
    Subscribe to the Podcast
    Subscribe to Laura’s YouTube Channel
    Read the Transcript:
    (00:01):
    Welcome back to another episode of the advanced freelancing podcast. I'm recording this episode in August, which historically has been a month that I have usually taken off from freelancing or scaled things down to a very part-time status. And there's a reason for that, right after freelancing for eight years, there are certain months of the year that are just slower than others. And I usually record episodes around this time of year about how to recalibrate, how to look at your work samples, how to take a step back. Um, you prepare yourself for the busy fall season, but this year, I also think it's more important than ever to think about taking time off from your business, particularly because the pandemic has really shifted what that looks like for so many families. And it's very possible that you've been working remotely for years, but now your spouse is suddenly at home or your kids are at home and the school schedule is all different and it becomes very easy when everyone's in the house doing work for it to feel like all you ever do is work and that you're working constantly all the time.
    (01:03):
    And that's a really vicious cycle that can set you up for burnout. So in this podcast episode, I want to talk a little bit about how to take time off both longer stretches and also on a more ongoing basis to step away from your business. I've dealt with burnout multiple times as a freelancer, as an employee. I've seen it from so many different perspectives, but I've also coached many of the freelancers that I work with. One-on-one about what burnout looks like for them and how to guard against it, or to take that step back when you realize that you are entering into burnout so that you can put in place some proactive measures to avoid going into that again in the future, but also to make it a little bit easier on yourself in the moment. Now, one of the most important things you can do to guard against burnout is t

    • 17 min

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