Aesthetics & Biz

Felix Bertram
Aesthetics & Biz

Join Dr. Felix Bertram, esteemed host and successful self-made entrepreneur. As CEO and founder of Skinmed, the fastest-growing and largest clinic chain in Switzerland with 5 locations and over 140 employees, he takes you on the highs and lows of combining aesthetics and business. Dr. Bertram’s track record goes beyond Skinmed as he is also the owner of a successful skincare brand, the renowned Swiss Aesthetic Institute, and the fastest-ever restaurant to be awarded 2 Michelin stars.  In each episode of Aesthetics & Biz, Dr. Bertram welcomes guests from various corners of the aesthetics industry to share their invaluable experience, skills, and wisdom. Through engaging conversations and insightful interviews, you'll gain a deeper understanding of the intricate workings of the aesthetics field and discover their secrets to building a successful career.

  1. 21/10/2024

    Kelsey Maynard: The Hidden Risks of Medspa Service Providers

    Join host Felix Bertram as he chats with Kelsey Maynard, a serial entrepreneur from Santa Rosa, California, who turned a one-room medspa into a million-dollar business in just her first year! Drawing from her extensive experience—from running successful fitness studios to working in and eventually launching her own medspa—Kelsey dives deep into the pitfalls of working with medspa service providers like Portrait and why patient-centered care matters more than ever in today’s profit-driven world. Discover why Kelsey believes these service providers "sound too good to be true"—and what you need to know before signing up. Key Highlights: The pros and cons of working with service provider Portrait. 9-11% revenue share, discounts on inventory costs, but what’s the catch?Beyond the $3-4k entry fee, what other expenses should you plan for?How to protect your patient data and why you should be careful with service provider contractsOverpromised and underdelivered—how medspa service providers fall short in Kelsey's experienceKelsey’s #1 tip—hire an attorney to review every contract carefully and ensure your best interests are covered.Tips for transitioning out of a service provider agreement without losing your footing—and how to go solo with confidence.Felix’s Advice: Protect your patient data at all costs, invest in yourself, and continually improve your interpersonal skills—your medspa is a reflection of your personal brandKelsey’s passion for helping other providers become entrepreneurs and achieve their own financial growth—she’s here to help! If you’re considering working with a medspa service provider or launching your own practice, this episode is packed with essential advice to help you navigate the risks and seize opportunities. Tune in and learn how to take control of your aesthetics career.

    54 min
  2. 25/09/2024

    Dr. Jake Sloane and David Segal: Creating the #1 Podcast in the Aesthetics Industry

    In this episode, Felix Bertram sits down with Dr. Jake Sloane, a Cosmetic Doctor, and David Segal, an Aesthetic Entrepreneur, to uncover the incredible journey behind Inside Aesthetics—the most successful podcast in the aesthetics industry. Launching in 2019, Inside Aesthetics started as a passion project, covering wellness and nutrition before evolving into the go-to resource for aesthetic professionals. With over 250 episodes and a monthly listenership of 60,000 (with the US as their biggest market), Dr. Jake and David have turned their podcast into a platform that educates, inspires, and informs. In this conversation, they share the secrets to their success and what it takes to create meaningful content that resonates with their audience of injectors and aesthetics enthusiasts. From building intimacy with their listeners to creating multiple revenue streams, their insights offer a masterclass in podcasting. 🎙️ Key Highlights: Why they started Inside Aesthetics and how it evolved.The art of creating meaningful, educational, and relevant content.How storytelling and emotional engagement foster listener loyalty.The challenges of growing a podcast and analysing audience dataHow 6-8 hours of preparation, editing, and promotion go into each episodeThe importance of momentum and understanding your endgame in podcasting.Exploring different monetization strategies: Patreon, partnerships, consultancy, events.Their process for selecting topics and guestsThe growing trend of business education in aestheticsBalancing professional success with personal fulfilmentDr. Jake and David's dreams for the future Follow Jake: https://www.instagram.com/drjakesloane/ Follow David: https://www.instagram.com/david_insideaesthetics/ Follow Inside Aesthetics: https://www.instagram.com/insideaestheticspodcast/ Follow Felix: https://www.instagram.com/drfelixbertram/

    56 min
  3. 03/09/2024

    Dan and Michele Julien: From Clinic to Clicks - Building a Global Aesthetic Empire on YouTube and Patreon

    Join host Felix Bertram as he sits down with Canadian aesthetic entrepreneurs and educators, Dan and Michele Julien, the dynamic duo behind Danesthetics Medical. Based in Ottawa, Canada, Dan and Michele have transformed their passion for aesthetics into a global online learning empire, amassing millions of views every month on YouTube and Patreon. Incredibly, their online ventures now generate more revenue than their clinic! In this episode, the couple shares their journey to success and the pivotal moments that shaped their careers. From Dan's early drive to become a business owner to his unexpected entry into the world of aesthetics, this conversation is packed with insights and inspiration. Episode highlights: How Dan's childhood experiences and career as a Nurse Practitioner fuelled his courage to take risks.The story behind their YouTube successTips on being genuine and charismatic on cameraWorking together as a coupleYouTube vs Instagram vs TikTok vs PatreonI want to be the "Face of Canada"Choosing the "hard" path that offers the most rewardTransparent talks on revenue streams from their online platformsThe future of Danesthetics MedicaManaging the balance between online growth and the clinicHow AI could reshape the future of aesthetics   Follow Dan: https://www.instagram.com/danestheticsmedical   Follow Michele: https://www.instagram.com/michele_julien   Follow Felix: https://www.instagram.com/drfelixbertram   Rich Dad, Poor Dad by Robert Kiyosaki: https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194

    1h 5m
  4. 20/08/2024

    Dr Tiphany Hall: My Hustle to Achieve Conference Success

    Join Felix Bertram for his latest in-depth conversation with Dr. Tiphany Hall, Chief Growth Officer at Aesthetic Record, the all-in-one EMR and practice management solution that powers over 9,000 locations and serves more than 1.5 million patients. Dr. Hall is also the Founder and CEO of Aesthetic Next, one of the largest and most successful conferences in the US, which in 2024 will host over 1,500 attendees across four action-packed days in Dallas, Texas. In this episode, Dr. Hall shares her remarkable journey and expertise in the aesthetics industry, touching on everything from building a thriving software business to her resilience to building a major industry conference with a unique experience like no other. Episode highlights include: Tiphany’s relentless work ethicHow weight loss trends are influencing consumer behaviorTiphany’s top 5 essential tips for launching a successful medspaThe pros and cons of running a training instituteThe future for Key Opinion Leaders (KOLs) and why becoming one can give you a competitive edgeWhat Tiphany expects from conference speakersHow to build a strong ersonal brand in AestheticsAesthetic Next, from a visionary idea to a leading industry eventKey resources and logistical planning needed to run a large-scale conference successfullyWorking with Continuing Medical Education (CME)Critical factors for a successful industry conferenceWhat Tiphany believes Aesthetics will look like in the next 10-15 years Follow Tiphany Hall: https://www.instagram.com/drtiphanyhall/ Follow Felix Bertram: https://www.instagram.com/drfelixbertram/

    47 min
  5. 15/07/2024

    Jessica Cvetic: The 5 Key steps to successfully open your own Medspa

    “The scariest thing is the word “solo”." In this episode, Felix Bertram speaks with PA Jessica Cvetic, founder of Citrus Aesthetics in San Diego, CA, who talks through highs and lows of her first year opening and running her own medspa by herself. If you’re thinking about opening your own practice or finding solo entrepreneurship a challenge, then listen to how Jessica navigated her first 12 months, and what helped Jessica through the sleepless nights and self-doubt to have a successful first year.   Episode highlights include:   The sacrifice and commitment to set up a solo medspaInvest in learning from Experts: “You will be best… if you realise everything you don’t know”Jessica’s story of how she started in Aesthetics and what led her to open CitrusHer experience with Moxie (a business consultancy provider that helps owners open and grow medspas)The early challenges of having to manage all tasks with running your own businessJessica’s 5 key steps to successfully open your own medspaBalancing targets with a patient-centric mindsetPros & cons of owning your own skincare brandImportance of applying value for your timeJessica’s recommendation to be “cautious” – keep costs lowHer cash-flow in the first 12 monthsThe need for a support network of injectors around youJessica’s purpose for the future: EducationThe positive impact of Joy and Meaningful Relationships on skin appearance Follow Jessica: https://www.instagram.com/citrus.aesthetics_ Follow Felix: https://www.instagram.com/drfelixbertram

    1h 1m
  6. 24/06/2024

    Sir Richard Branson: What I learned from one of the world's most well-known Billionaires

    Join Felix in this one-off solo episode as he takes us through his experience at the exclusive invite-only retreat to Necker Island hosted by Sir Richard Branson in May 2024. Learn what makes Richard Branson such a successful and special entrepreneur, and the key things Felix wants to implement after spending 4 days with one of the world's most successful and high-profile entrepreneurs ever. Episode highlights include: Spirit of "Everything is Possible" - Felix's personal record swim to Mosquito IslandImportance of creating a company culture of connection, belonging and being heard"Don't work in the company, work outside the company". Being in a role that plays on your strengths as a leader, not in the day-to-day operationsWhat to expect on Necker Island - animals, colourful flowers, easy luxury and FUNImportance of small talk & remembering staff and patients' personal details"Do what you think is the right thing". Richard's deep commitment to making the world a better placeNurturing your employees and fast decision-making via the culture of the "cheeky start-up"How each day at the retreat was structuredLetters from influential global shakers casually hung up in the kitchen"Listen, don't talk". Richard's secret weapon - his notebook where he writes all his ideas that came from listening to people.Richard's Branding Genius. Naming his planes, creating an extraordinary personal experience when using his services"Small things are big things." Details count. (eg. Virgin Cruises sell packs of 3 socks in case one goes missing in the laundry... or that all the tables are built so you can dance on them)Virgin's Recruitment Application Process: The 3-minute video and the importance of putting candidates in every-day situations to see their real sideThe importance of asking the right questionsRichard's message for every human

    38 min
5
out of 5
11 Ratings

About

Join Dr. Felix Bertram, esteemed host and successful self-made entrepreneur. As CEO and founder of Skinmed, the fastest-growing and largest clinic chain in Switzerland with 5 locations and over 140 employees, he takes you on the highs and lows of combining aesthetics and business. Dr. Bertram’s track record goes beyond Skinmed as he is also the owner of a successful skincare brand, the renowned Swiss Aesthetic Institute, and the fastest-ever restaurant to be awarded 2 Michelin stars.  In each episode of Aesthetics & Biz, Dr. Bertram welcomes guests from various corners of the aesthetics industry to share their invaluable experience, skills, and wisdom. Through engaging conversations and insightful interviews, you'll gain a deeper understanding of the intricate workings of the aesthetics field and discover their secrets to building a successful career.

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