Join Dr. Felix Bertram, esteemed host and successful self-made entrepreneur. As CEO and founder of Skinmed, the fastest-growing and largest clinic chain in Switzerland with 5 locations and over 140 employees, he takes you on the highs and lows of combining aesthetics and business. Dr. Bertram’s track record goes beyond Skinmed as he is also the owner of a successful skincare brand, the renowned Swiss Aesthetic Institute, and the fastest-ever restaurant to be awarded 2 Michelin stars.
In each episode of Aesthetics & Biz, Dr. Bertram welcomes guests from various corners of the aesthetics industry to share their invaluable experience, skills, and wisdom. Through engaging conversations and insightful interviews, you'll gain a deeper understanding of the intricate workings of the aesthetics field and discover their secrets to building a successful career.
Dr. Talon Maningas: Humility, Hard work and asking for Help. The fundamentals to building a successful aesthetics business.
Meet Dr. Talon Maningas, a triple board certified cosmetic surgeon and the visionary owner of Maningas Cosmetic Surgery who also has a MBA and as he likes to say - “real world training”. Together with Dr. Felix Bertram, they speak about the importance of running an aesthetics business as exactly that, a business. Discussing everything from mapping out your end goal, what success looks like to criteria for hiring employees and creating structures and systems so you can successfully lead the organisation whilst ensuring your patients still get the result and experience they were keeping coming back for.
Whether you're a seasoned practitioner or just starting out, this episode offers a masterclass in surgical entrepreneurship that you won't want to miss.
The fundamentals to starting an aesthetics business.What key traits will help you be successful in the long run.Mapping out what success looks like for you.The importance of creating an experience, not just a result.How to hire great employees who match your values.Devices: how and when to buy them.Time management and communication systems.
Resources mentioned in this Episode:
7 Habits of Highly Effective People by Stephen R. Covey
Bigger Isn't Always Better: The New Mindset for Real Business Growth by Robert M. Tomasko
The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath & Dan Heath
Ms. Glowtox: Unlocking the Secrets to Instagram Triumph and Navigating Inner Insecurities
In this episode of Aesthetics & Biz, we dive into the world of Instagram with Rachel Jarrell, a board-certified NP aesthetic injector from Houston. With a staggering following of over 140k on Instagram, Rachel's Botox and filler tips, along with her educational videos, have captivated a diverse audience seeking easily understandable insights. Join us as we discuss the dynamic landscape of Instagram success, the clash with personal insecurities, and the power of authenticity.
In this episode, we explore key topics such as:
Coaches, Content, and Genuine Growth: The importance of choosing mentors and coaches with an authentic following, shedding light on the vitality of resonating content.
Embracing Inclusivity in the Instagram Arena: Despite Instagram's competitive nature, Rachel believes that there's ample room for individuals who bring value and individuality to the platform.
Crafting Captivating Content: Rachel discloses expert advice, advocating for consistency in fonts and colors, steering clear of excessive text, and harnessing the allure of concise Reels.
Nurturing Authenticity and Weathering Criticisms: Struggles with personal insecurities and criticisms are addressed head-on. We underline the importance of staying true to oneself and prioritizing personal growth amidst external judgments.
Rick O'Neill: Deep-Diving into Digital and Disciplined Marketing
Rick O'Neill is a highly accomplished digital marketing consultant in the medical aesthetics and pharma sectors. With over 20 years of experience, he is the founder of LTF digital agency working with dozens of owners of aesthetic clinics to maximise their online presence and marketing strategies. In this episode, Rick shares where the highest Return on Advertising Spend is today, emphasising how crucial is it to invest in Google Local as well as leverage the many AI tools available to bring in more clients, retain your base and stand out from competition.
In this episode, we explore key topics such as:
The importance of investing in Google Local. People using it are searching with intent and they’re ready to act.The good & bad of IG: great for advertising because of the data on demographics & engaging with your current customers; but watch-out for investing too much due to messy algorithmThe key criteria and great tools for measuring digital activitiesThe dangers of prioritising being a KOL or trainer vs building your practice as an injectorMaximise AI to create content to stay ahead of the curveStaying disciplined and practising resilience to achieve your “black belt”
If you enjoy listening to AESTHETICS & BIZ, please support us by rating and reviewing us.Pre-order Rick’s book “Black Belt of Digital Marketing”: https://blackbeltdigital.com/
Digital Marketing Help:
Cara McDonald: Cultivating Patient-Practitioner Relationships and Enhancing Consultation Skills
Dr. Cara McDonald is an Australian Cosmetic Dermatologist and Director of Complete Skin Specialists Dermatology in Melbourne. Together, Felix and Cara share plenty of valuable insights on building trust, empathy, and communication with patients, as well as explore the intriguing realm of AI filters and the impact they have on consultations. Discover their expert advice on navigating this ever evolving landscape and learn how to respond thoughtfully when AI filters enter the conversation.
We'll be looking at topics like:
5 key soft skills that can enhance patient interactions and contribute to more effective outcomes.How to establish a personal connection with patients, fostering trust and loyalty for repeat visits.The impact of AI filters in the realm of Aesthetics & Beauty, and potential challenges they may present.
Whether you're a healthcare professional or a patient, this episode offers practical advice and expert tips to improve healthcare experiences. Don't miss out on learning how consultation skills can revolutionize the dynamics between patients and practitioners.
Miranda Pearce: Mastering Marketing, Money Mindsets & Social Media
Miranda Pearce is a marketing guru in the aesthetics industry, known for her innovative strategies and exceptional ability to captivate audiences. As the co-host of her own highly acclaimed podcast, Aesthetics Mastery, Miranda has built a loyal following and helped countless entrepreneurs reach success in their aesthetics careers.
In this conversation, she provides listeners with practical tips and actionable advice about the power of mindset around money; specifically:
Why it is important to acknowledge your behaviour and attitude to moneyHow to price your servicesHow to communicate your pricing
Together, Dr. Bertram and Miranda explore the power of a positive and growth-oriented mindset, and how it can transform one's approach to business and life. Miranda opens up about her own mindset journey and reveals the mindset shifts that have propelled her forward.
Whether you're an aspiring marketer in the aesthetics industry, own a medspa or clinic, or simply curious about the world of marketing and social media, this episode is packed with insights and inspiration. Tune in to unlock the power of a growth mindset, and discover the strategies needed to thrive in the fast-growing aesthetics industry.
Dr Christian Subbio: The Cost of being Authentic and True to Myself on Instagram
Join us in this engaging episode as we delve into the incredible journey of Dr. Christian Subbio, a highly acclaimed plastic surgeon based in Philadelphia and esteemed thought leader in the aesthetics industry. With over 15 years of education and training, Dr. Subbio brings a wealth of experience and expertise to the table but is perhaps best known for his controversial social media presence.
With nearly 150k followers on Instagram, Dr. Subbio has harnessed the digital realm to share his knowledge, connect with his audience, and make a lasting impact. On the way, however, he has also challenged companies and other surgeons and this has led to public controversies and a lot of discussion about the price of being true to yourself on a public platform.
Discover how his dedication to excellence and unwavering principles have shaped his career both on and off the grid, making him a prominent figure in the field.
Masha Varnavski: https://www.instagram.com/masha.socialmedia/?hl=en
Very insightful. Looking forward to more!
Very insightful podcast from Dr Bertram! This first episode shares invaluable lessons for those interested in pursuing a career in this dynamic and rapidly expanding industry. Personally, I cannot wait for more Aesthetics
Great Show - An Engaging and Insightful Podcast
If you're searching for a captivating podcast that effortlessly blends knowledge, entertainment, and thought-provoking discussions, look no further than Aesthetics
Interesting take! 💉
Thoroughly enjoyed this first episode; fascinating backstory and wonderfully structured with great use of sound to bring it to life. Looking forward to seeing who Dr Felix has lined up to speak to in this first season!