Aesthetics & Biz Cue Podcasts

In this first episode of 2024, Dr. Felix Bertram welcomes Dr. Neha and Marko Sarcevic, co-founders of one of Europe’s leading clinics: ShapeBy based in Sweden. The married couple and business partners set up ShapeBy with a vision to modernize the aesthetic medicine industry by making treatments safe, natural, fulfilling and socially acceptable. With two locations in Stockholm and Gottenburg, they discuss with Felix how they looked to the tech industry to successfully implement their signature Boomerang subscription, resulting in increased patient loyalty and intention, whilst also creating a unique experience and community. 


In this episode, Dr. Neha and Marko Sarcevic discuss topics such as:


Focus on the entire patient journey and create a comfortable and welcoming environment.Implementing a subscription model successfully to increase patient visits and loyaltyBuild personal connections with patients and tailor treatments to their individual needsEmphasize the importance of team alignment and effective recruiting processesThe human connection and building relationships with patients are crucial in the field of Adapting to new technologies is essential in aesthetic medicine, as professionals need to find new ways to provide their services and expertise.

Follow ShapeBy: https://www.instagram.com/shapeby 


Follow Felix: https://www.instagram.com/drfelixbertram

Don’t be afraid of competition – it’s actually helpful. Recognising how you can benefit from competition but also when to remove them from your radar.


In this new episode Dr. Felix sits down with Chelsey Brown in person to talk how these two key insights into competition have helped her successfully build her aesthetics business.


Chelsey Brown is the CEO of The Cosmetic Clinic; a Cosmetic Medicine Clinic business with 3 locations and 18 employees based in Ontario, Canada. With many degrees and years working as a nurse in plastic surgery under her belt, Chelsey moved into aesthetics determined to lead the movement of nurses owning their own businesses in cosmetic medicine in Canada and beyond.


In this episode, Chelsey and Felix topics, such as:


The aesthetics landscape in CanadaHow to recognise true competitionNiche vs full rangeRise of conglomerate chainsProximal or geographical marketingCompetitive pricingDanger of discountingImportance of brandingHow to work well with competition

Follow Chelsey: https://www.instagram.com/nursechelseythecosmeticclinic/


Follow Felix: https://www.instagram.com/drfelixbertram/

Founder & CEO of The Spa Business Coach, Erin MacNeill, brings over 20 years of invaluable experience to this episode where her and Felix discuss many invaluable tips on how to start, grow and thrive in the aesthetics business world. Her experience turning luxury hotel spas around, recovering profitability and creating great teams pathed her way to becoming a consultant who now coaches MedSpa Owners to be CEO’s vs service providers who happen to have a business.


In this episode, Eric and Felix discuss topics, such as:


Erin’s experience in medical aestheticsGet to know your numbers – all the numbersKnowing when to make the leap to being your own bossImportance of a SWOT analysis before opening a new businessHow to really understand your competitionFinancial metrics and profit margins for different servicesCritical factors to consider when expandingErin’s recommended compensation models for new hiresImportance of KPIs and leadership structure when scaling your clinicInvesting in communication and interpersonal skills when going bigHow do you raise funds Erin’s advice on devices

Follow Erin:


https://www.instagram.com/thespabusinesscoach/


Follow Felix:


https://www.instagram.com/drfelixbertram/

Patients come second, team lunches are the best money you will ever spend and how to uncover your “Why” AND your “Just Cause”.


In this new episode, Dr. Felix Bertram sits down with Dr. Lonny Green in person to talk about how these three things and more can help you create a world-class aesthetics team.


Dr. Lonny Green is the Medical Director at Rêvée Aesthetics; a MedSpa in Richmond, Virginia. Previously a urology surgeon for two decades, Lonny moved into aesthetics 8 years ago and hasn't looked back. He now manages a team of 15 people at his practice and is known in the aesthetics community as @ninjainjector.


In this conversation, Lonny and Felix discuss topics, such as:


How critical it is to know your own “Why” and your Medspa's “Why”What is a “Just Cause” and why your Medspa absolutely must know it and live itWhat magic happens when your entire team believes in your “Just Cause”Why and how great leaders don't direct, they inspire Lonny's hiring process , trusting your gut and a day with the team as a first stepThe steps to letting go of employeesFelix's interview question he uses to understand personality traitsLonny's secrets to creating a world-class teamWhy Felix doesn't close the clinic for team-building eventsThe culture change from family-style boutique medspa to multi-location clinic chainHow many seconds you have to make a first impressionWhy, as a leader, patients come second*Lonny's journey to being vulnerable

Follow Lonny:


https://www.instagram.com/ninjainjector


Follow Felix:


https://www.instagram.com/drfelixbertram/


The Nordstrom Way by Robert Spector


https://www.amazon.com/Nordstrom-Way-Customer-Service-Excellence/dp/1118076672

Dr. Nichola Conlon (BSc, MRes, PhD) is a pioneering molecular biologist specialising in cellular ageing and regenerative medicine. She is also the founder of Nuchido, a natural supplement that helps to increase the body’s production of NAD+. In this episode, Dr. Felix dives into the fascinating realm of the research in cellular ageing, distinguishing between lifespan and healthspan, and uncovering how making small changes in your own life can hold the key to living your last 20 years with strength and energy to do more. Dr. Conlon takes us through the profoundly ground-breaking treatments that will not only stop but also reverse ageing, tackling the symptoms of age-related issues, offering hope for a healthier, more resilient later part of life.


Topics covered in this episode:


What is ageing?The difference between lifespan and healthspanThe 12 Hallmarks of AgeingTools for testing and assessing biological ageBiohacking and reversing your biological age through change of lifestyle and dietImportance of NAD+ and how to naturally increase its productionGround-breaking research to slow ageing and improve healthspanHow regenerative medicine will play a part in aesthetics

Company for testing biological age:


Omnos: https://www.omnos.me


Follow Dr Nichola Conlon: https://www.instagram.com/drnicholaconlon/


Follow Felix: https://www.instagram.com/drfelixbertram/

In this inspiring episode our host, Dr. Felix Bertram, sits down with Dr. Carissa Alinat, one of the partners of the Living Young Centre with soon four locations in the heart of Tampa Bay, Florida.


Carissa shares her remarkable journey from being a single mother facing the challenges of poverty to becoming a qualified and highly successful aesthetic injector and part owner of Living Young Centre. Join us as Carissa takes us through the transformative moments that shaped her career and outlook on life. Her story is a testament to the power of determination, resilience, and a relentless pursuit of one's dreams.


In this conversation, Carissa and Felix discuss topics such as:


How difficult circumstances and personal challenges in childhood can make you more resilientCarissa’s journey as a single mother while going through nursing school and becoming a doctorAdvice on how to balance your work and ambitions whilst having a young familyOvercoming imposter syndrome; offering valuable insights for those looking to enter the field of medical aestheticsFostering a positive work culture and retaining top injectorsDifferent approaches to team leadership and how to actively create a nurturing work environmentThe future of the Aesthetics Industry

Follow Carissa:


Instagram: https://www.instagram.com/tampa_aesthetic_injector/


Instagram Living Young Centre: https://www.instagram.com/livingyoungcenter (They’re hiring!)


 


Follow Felix: 


Instagram: https://www.instagram.com/drfelixbertram/