Alison Young is an independent qualified beauty therapist who returns to the podcast to share her insights from 35 years in the beauty industry. From being a hands-on therapist to the face of beauty on shopping TV and brands' secret weapon when developing products, there's not much she doesn't know.
In this conversation, Ali and I discuss:
Why the customer always comes first.Why people in the public eye who have cosmetic tweakments and don’t declare it set an unrealistic expectation for what beauty products can doWhy she hasn’t had any cosmetic procedures because she doesn’t want anything to skew the effects and therefore how good a product actually isHow a shift in how we spoke about beauty a few years ago has allowed much more ‘good’ information to get out into the world but sadly has opened the doors to some ‘bad’ information.How beauty identities, ie, being someuse who uses clean beauty for example, allows you to be marketed to better but doesn’t actually mean you’re getting better skincareWhy what works for someone else won’t necessarily work for youWhy the biggest mistake a brand can make is forgetting about the customer and much much more…To join the closed Facebook group for the podcast click here >> The Emma Guns Show Forum.
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