Alt Marketing School Fab Giovanetti

The Uncertainty Experts is the first of its kind interactive documentary scientifically proven to reduce anxiety and increase creativity and our ability to embrace the uncertainty within ourselves and the world around us. In this episode, we talk about the connection of the surging trends of metaverse and our human behaviours, the intersection of marketing and mindset and dealing with uncertainty in our lives. Sam and Katherine share with us the inception of something completely new with Uncertainty Experts and what they learned from working on the project and bringing it to life.

Well, looks like we have a very special episode for you. We are sharing a replay of a recorded session with our amazing Becca for our Alt Marketing Summit, which happened on January 13th. In this session, we discuss Gen Z trends from 4 social media platforms: Pinterest, LinkedIn, Instagram AND TikTok. It's going to be a goodie!

The world of social media may have been in a slumber - but not Twitter. Oh no, Twitter is ready to rock 2022. All jokes aside, Fab and Becca discuss the power of rest, they share some predictions for 2022 as well as a haunting new feature Meta released before the holidays.

Welcome back, ya all!

From getting out of your comfort zone as a founder to asking uncomfortable questions to your audience, in this special episode with Leafage founder Kay Suppamas we spill the beans. We talk about the power of bringing together plants, people and potential and so much more in this first 2022 interview of the podcast.

We go behind the scenes of the TalkWalker social media trends report and look at some of the most interesting findings from the team. Join Fab and Dan as they cover the rise of the metaverse, how customer led campaigns are shaping marketing and why TikTok is here to stay. These trends will help you focus your 2022 strategy, ready for the age of the ‘now’ consumer.

Twitter is testing a new full-screen display for explore. Looks familiar right? Down to the ‘For you’ and ‘Trending’ tabs. Ouch.
Talking about TikTok inspiration, we look at Reel replies as a way to help Instagram boost engagement, while also leaning into the short-form video trend.

After more than five years, Instagram plans to bring back “a version” of its chronological feed next year and we have strong thoughts around it.

Oh, and we go and look at some of the best gift ideas from the TikTok website.