Alt Marketing School

Fab Giovanetti
  • 5.0 (5)
  • MARKETING
  • UPDATED FORTNIGHTLY
Alt Marketing School

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

  1. EP 242 - Bitesize: Mastering Your Brand's Voice

    17 HR AGO

    EP 242 - Bitesize: Mastering Your Brand's Voice

    🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this throwback, Fab and Nick chat about brand voice, highlighting how authenticity and humour can help you connect with your audience. They look at how brands can show their personality through tone and messaging, with plenty of real-world examples to make it clear. ABOUT OUR TEACHER Nick Parker is a writer and brand voice expert who helps brands find their unique tone of voice. He has a varied background that includes magazine writing, comedy, and cartoons, which influences his approach to brand voice work. EPISODE RESOURCES  ✍️ Listen to EP 214: "How to Find a Brand Voice That Stands Out" - listen here Purpose-driven copywriting course- find out more You can reach Nick at nick@thatexplainsthings.com Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offers OUR FAVE RESOURCES 👇 Podcast episodes Take our quiz Free marketing class Newsletter SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify Buy us a coffee...

    9 min
  2. EP 241 - Bitesize: Mastering SOPs for Marketing Success

    30 JUN

    EP 241 - Bitesize: Mastering SOPs for Marketing Success

    🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this short episode, Bethan Wright breaks down why SOPs (Standard Operating Procedures) are so crucial for social media managers. She explains how they help you scale your business and keep your client experience consistent across the board. She also dives into how templates can streamline your workflow and free up your schedule. ABOUT OUR TEACHER Bethan Wright is a marketing agency owner with almost 7 years of experience and a coach to SMMs (Social Media Managers) and aspiring agency owners. After starting as a side hustler, she grew her agency significantly, going from her first day full-time to managing a team of 5 within one year. She now helps others build their dream SMM business. She's also a digital nomad who helps other Social Media Managers and Agency Owners achieve success through 1:1, group, and membership support, balancing her digital marketing career with her love of exploring the world. EPISODE RESOURCES  ✍️ Listen to EP212: Cut Down Hours of Work with These Workflow & Delegation Secrets - listen here Join us for a full Summer of free recorded classes with Summer School - find out more Check our Notion and Canva template shop: find out more Find Bethan on Instagram: find out more Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offers OUR FAVE RESOURCES 👇 Podcast episodes Take our quiz Free marketing class Newsletter SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify Buy us a coffee...

    8 min
  3. EP 240 - Bitesize: Email Personalisation that Matters

    23 JUN

    EP 240 - Bitesize: Email Personalisation that Matters

    🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ This short episode taken from our conversation with Yuval Ackerman dives into ethical email marketing and why segmenting your audience really matters. You'll get practical tips to level up your marketing and build stronger connections with your subscribers. Plus, we'll point you toward some helpful resources to sharpen your skills along the way. ABOUT OUR TEACHER Yuval is an ethical email strategist and consultant who helps B corps and personal brands turn their subscribers into their biggest F.A.N.s. She's also a food lover (especially pasta) and a full-time nomad on a mission to find a place to call home. As an ethical email marketing strategist for B Corps, she's known for her transparent campaigns. She believes marketing should "centre on values, humanity, and positivity". EPISODE RESOURCES  ✍️ Listen to EP 204: "How to Build Truly Personalised Email Experiences" - listen here Join our accelerator waiting list - access here Email marketing foundation course- find out more Find out more about Yuval on LinkedIn: find out more Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offers OUR FAVE RESOURCES 👇 Podcast episodes Take our quiz Free marketing class Newsletter SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify Buy us a coffee...

    8 min
  4. EP 239 - Bitesize: Unlocking Growth on TikTok

    16 JUN

    EP 239 - Bitesize: Unlocking Growth on TikTok

    🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this episode, we're kicking off a series of short episodes all about effective marketing strategies, with a special focus on TikTok. We chat about practical growth strategies, how to create content that resonates, and why paying attention to your analytics really matters for TikTok success.  ABOUT OUR TEACHER Penny Walker (@BarBrusa_Social) specialises in teaching fun-loving, lifestyle brands to create great content for TikTok to increase revenue. With over six years of experience in content, design, and social media, she helps brands raise awareness, connect with new audiences, and boost monthly revenue. Her goal is to give brands the skills, confidence, and mindset to produce effective short-form video quickly and enjoyably. She believes that marketing should "spark joy, connection, and creativity every time". You can find her on TikTok at @barbrusa_social  EPISODE RESOURCES  ✍️ Listen to EP 211: Why You Should Stop Sleeping on TikTok - listen here Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offers OUR FAVE RESOURCES 👇 Podcast episodes Take our quiz Free marketing class Newsletter SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify Buy us a coffee...

    11 min
  5. EP 238 - The Marketing Skills Gap: Generalist or Specialist with Michelle Boland

    9 JUN

    EP 238 - The Marketing Skills Gap: Generalist or Specialist with Michelle Boland

    Join Michelle Boland, MBA, as she shares her insights on being a generalist marketer in today's fast-paced world. From her time in agencies to leading big marketing teams, Michelle breaks down why being versatile matters - even when everyone's talking about specialising.  ABOUT YOUR TEACHER With over 20 years broad marketing experience, Michelle is the marketing muscle needed to grow any business.  With B2B, B2C and D2C experience all in her back pocket, her  creativity is only rivalled by her commerciality.  Michelle's drive for marketing excellence and innovation feeds through into the campaigns she weaves across the channel spectrum and her love of brand and martech means she can geek out on several levels. Follow her on LinkedIn: here Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offers OUR FAVE RESOURCES 👇 Podcast episodes Take our quiz Free marketing class Newsletter SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify Buy us a coffee...

    46 min
  6. EP 237 - Roundtable Discussion: Is Marketing Broken?

    2 JUN

    EP 237 - Roundtable Discussion: Is Marketing Broken?

    Wondering why marketing feels more overwhelming than ever? You’re not alone. In this episode, Fab, Becca, Emma, and Lea unpack the new challenges facing marketers—from unrealistic job expectations to the emotional toll of constant “doing.” They also reveal how communication and setting boundaries can make all the difference. Tune in for actionable tips and refreshingly honest stories every marketer needs to hear. ABOUT YOUR CO-HOST Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line. Instagram: @beccasocial TikTok: @beccasocial Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital. Find out more about Emma on social TikTok: @freshapproachdigital Instagram: @FreshApproachdigital Lea Tierney is a Copywriter and Messaging Mentor, providing copywriting and storytelling support to heart-led business owners all across the globe from her little Copy Cottage in the Forest of Dean. Her work involves a lot of brand positioning and personality crafting, along with helpful blogs, soulful website pages and personality filled newsletters. Lea is also co-host on the Digital (Gold) Dust podcast for conscious business owners. Website: click here LinkedIn: click here Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offers OUR FAVE RESOURCES 👇 Podcast episodes Take our quiz Free marketing class Newsletter SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify Buy us a coffee...

    47 min
  7. EP 236 - Behind the Campaign with Ruth Lee from Citypress

    26 MAY

    EP 236 - Behind the Campaign with Ruth Lee from Citypress

    We’re shining the spotlight on Ruth Lee, Senior Director at Citypress, as we dive into the strategies, and lessons from her career. In this episode, Ruth shares her journey from graduate hire to senior leadership, her approach to integrating purpose into campaigns, and her secrets to building cohesive teams that thrive. Ruth will be back with a workshop for Summer School 🏫 If you haven’t already, join us for a full Summer of free recorded classes - grab your free ticket ABOUT YOUR TEACHER Ruth is a member of leadership team at Citypress, the second largest employee-owned comms agency in the UK. There, she leads the creative specialisms, which includes strategy, creative, social media and studio. Ruth has extensive, award-winning experience delivering integrated creative campaigns and global social media programmes, with brands including Arla, Unilever, Lloyds Banking Group, and Toblerone.  Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offers OUR FAVE RESOURCES 👇 Podcast episodes Take our quiz Free marketing class Newsletter SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify Buy us a coffee...

    31 min
  8. EP 235 - Behind the Campaign with Charlie Terry from Ceek Marketing

    19 MAY

    EP 235 - Behind the Campaign with Charlie Terry from Ceek Marketing

    Dive into the world of digital marketing with Charlie Terry from CEEK Marketing. Discover how his journey from hospitality to founding multiple agencies shaped his approach to omnichannel campaigns, client management, and agency growth. Fab and Charlie discuss the evolution of marketing, the importance of diverse skill sets in agencies, and the challenges of growing a marketing agency.  ABOUT YOUR TEACHER Charlie Terry, is the founder of multiple London-based companies, including CEEK Marketing and District Global. CEEK Marketing partners with some of the biggest brands across the globe, spanning various sectors - think Gail’s, The Savoy, Deliciously Ella, Hyde & Mondrian Hotels, Disney, Lavazza BXR, and more. Since founding CEEK in 2016, Charlie has become a digital marketing specialist across every sector, including SEO, Paid Media, Content Creation, Social Media, Email Marketing, and Influencer Marketing. His passion and drive have attracted top talent, making CEEK one of the leading omni-channel marketing agencies in London. By 2018, CEEK had clients across four continents, and today, Charlie remains deeply involved in strategising for both new and existing clients. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offers OUR FAVE RESOURCES 👇 Podcast episodes Take our quiz Free marketing class Newsletter SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify Buy us a coffee...

    36 min
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5
out of 5
5 Ratings

About

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

Information

  • Creator
    Fab Giovanetti
  • Years Active
    2020 - 2025
  • Episodes
    289
  • Rating
    Explicit
  • Copyright
    © 2025 Alt Marketing School
  • Show Website
    Alt Marketing School

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