Institute of Sales Professionals Podcast Institute of Sales Professional

Episode 2 hears very Global Sales Leader Yvette Henshall-Bell, who with 30 years global sales experience shares her thoughts on the following topics.


The future of B2B sales The implications of COVID on complex and strategic account managementThe future of key and strategic account managementAdvice for those starting out in their sales careerA fascinating conversation that uncovers multiple points and valuable pieces of advice, and highlights the importance of remote rapport, passion and authenticity for success in sales.

An excellent 30 mins. 

Delighted to spend a session with Rafi Cutler, a degree sales apprentice with BT, to cover off some interesting areas in sales.

In the discussion we cover the expectation of sellers in their early career and what they seek in terms of support for their future.

We hear the views of a professional embarking on their career and the importance of busting the myth around the self centred nature of sellers.

We talk about the two key issues facing sellers right now in the form of Covid and the challenge it creates for prospecting.

Lastly we hear about the importance of giving back, and hear the specific example within BT.

Christian Nolan, Account Manager at Royal Mail speaks with Ben Turner from the APS about Ethics in Sales.

APS CEO Andrew Hough speaks to Adam Gray and Graham Hawkins about Social Selling and what it all really means

Andrew Hough, CEO of the APS and Graham Smith talk about membership, technology and the future.

APS CEO Andrew Hough speaks with Ian Helps about health and wellbeing in sales.