bCreator: Serious Influence is a podcast all about the business side of the influencer industry.
Hosted by bCreator - a media company rooted in the world of influencers, which runs events, a network and publishes an internationally distributed print publication (former cover stars include Zoella and Casey Neistat) - the series features interviews with influencer marketing experts, brands as well as influencers themselves.
Series 6, episode 9: Holly Brooker, Marketing Director
Today on bCreator: Serious Influence, Alice Audley (bCreator’s founder) is joined by Holly Brooker.
Holly is a global marketing director and has worked at the likes of Spotify, Acast, Class Pass and Airbnb.
Series 6, episode 8: Brontë King, Creator
Today on bCreator: Serious Influence, Alice Audley (bCreator's founder) is joined by Brontë King.
Brontë is a lifestyle, fashion and travel content creator, with a dedicated female following. She is everybody's online bestie with style to die for and real talk to make you laugh until your ribs hurt. While her platform started with her documenting her travels to the most beautiful destinations around the world with her friends and family, she is now the founder of Gals Who Graduate, an online community for young female graduates who are trying to navigate life as twenty-something-year-olds.
The group started on Facebook in 2019 when Brontë saw a gap in the internet landscape for a support platform that focussed on graduates and young female professionals specifically. Since then, the group has grown membership of over seventy-five thousand on Facebook and over forty-three thousand on Instagram, hosting online socials and talks with recruiters and brands who are hiring graduates.
Brontë started the sub group, Gals Who Travel, in 2022. By sharing her own travels it was apparent her followers were interested in joining her and like-minded females to explore new places. Brontë partnered with TruTravels to provide safe female only trips which have so far launched in Bali and Thailand, with more destinations being announced for 2023.
Series 6, episode 7: Camilla Craven, Fractional CMO
Today on bCreator: Serious Influence, Alice Audley (bCreator’s founder) is joined by Camilla Craven.
Camilla is a brand, communications and social strategist, marketeer and commercially astute leader. She’s regarded as one of the leading voices in brand advocacy.
She’s worked with over 40 brands, across 20 countries, ranging from pre-seed to fast-scaling brands from series A to unicorns, to household established brands.
After 13 years of working in house (Charlotte Tilbury, FaceGym, Vashi and Benefit Cosmetics) and in one of the UK’s leading comms agencies, Camilla now operates as a marketing & comms consultant, advisor and Fractional CMO. Her superpower is building brand awareness quickly across the full marketing mix, no matter the budget or size of the team.
In addition to her roles, she is a Mentor, founder of the Brand & Marketing Collective – a community of marketing leaders – and regularly judges industry awards.
Camilla is Anglo American, and whilst spends significant time between the UK & US, she lives in Wandsworth with her husband Charles, and two cat children Coco & Kiki.
Series 6, episode 6: Britt Bagnall, Founder of Cherry Pick Talent
Today on bCreator: Serious Influence, Alice Audley (bCreator’s founder) is joined by Britt Bagnall, who is the founder of Influencer Marketing Agency Cherry Pick Talent.
Britt founded Cherry Pick in 2016 as a way to support brands who wanted to make influencers a part of their marketing day in and day out. Since CPT do not represent any talent, they are in a position to act as an extension of brands’ marketing teams and focus on cherry picking the right talent for every activation and moment.
Clients range from Epic Games to HelloFresh to Glasses Direct to Playtika and enlist the help and social power from influencers to celebrities to athletes to pets!
Series 6, episode 5: Lucy Loveridge, Managing Director at YMU Social
In today's episode of bCreator: Serious Influence, Alice Audley (bCreator's founder) is joined by Lucy Loveridge, who the the Managing Director of YMU's social division.
Series 6, episode 4: Esme Rice, Influencer Practice Lead, Worldwide at Mindshare
Today on bCreator: Serious Influence, Alice Audley (bCreator's founder) is joined by Esme Rice, who is the Influencer Practice Lead, Worldwide at Mindshare
One of my favourite podcasts!
Guests are always so interesting and I love the fact that the questions asked by the interviewer are informative and straight to the point. Learn a lot from it and always looking forward to listening to each episode 💛
Informative, knowledgeable and definitely subscribing for future episodes. Love it!
Left wanting more!
This is a great listen, perfect for the treadmill, I’ve never run for so long getting lost in the conversation. Some really useful hints and insider knowledge to the industry, thank you!