Beyond Marketing. The Podcast MG Empower

In the early 2000s, Camila Coutinho was one of the first influencers to have one million followers. As a pioneer of the era of the mega influencer, she not only took part in the birth and evolution of a world-changing new industry but she was also savvy enough to capitalise on the business opportunities within it – predicting and shaping a future that few others could imagine at the time. 



In this episode of Beyond Marketing, Camila joins long-time friend and MG Empower CEO, Maira Genovese, to discuss the past, present and future of social media and the creator economy. 

From an incredible personal journey – Camila went from blogging about her “outfits of the day” to hosting TedTalks, becoming a leading voice in culture and tech, and founding companies like GE Beauty, a responsible beauty brand – to the evolution of AI and the impact of algorithms on critical thinking, this conversation is wide-ranging and important. Listen for inspirational women, epic life stories, and thought-provoking explorations of business and culture.



#GEBEauty #CamilaCoutinho #Marketing #Podcast #MarketingPodcast #InfluencerMarketing #Influencer #Beauty


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No início dos anos 2000, Camila Coutinho foi uma das primeiras influenciadoras a ter um milhão de seguidores. Como pioneira da era da mega influência, ela não só participou do nascimento e da evolução de uma nova indústria que mudou o mundo, como também foi visionária ao capitalizar as oportunidades de negócio dentro dela – prevendo e moldando um futuro que poucos poderiam imaginar na época.



Neste episódio de Beyond Marketing, Camila se junta à amiga de longa data, fundadora e CEO da MG Empower, Maira Genovese, para discutir o passado, o presente e o futuro das mídias sociais e da economia de criadores. De sua incrível jornada pessoal – Camila passou de compartilhar seus "looks do dia” a apresentar TedTalks, tornando-se referência em assuntos como cultura e tecnologia, e fundando empresas como a GE Beauty, marca de beleza consciente – até a evolução da IA ​​e o impacto dos algoritmos no pensamento crítico, prepare-se para uma conversa ampla e importante. Um bate-papo com mulheres inspiradoras, histórias de vida épicas e reflexões instigantes sobre negócios e cultura - ouça agora.


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What’s the secret to successful branded content? For viral Brazilian comedy sensation Esse Menino, the immediate response was, “Being hot.” But what he really meant was this: it’s all about brands not being afraid to take creative risks, and giving creators like himself the freedom to be their authentic selves.

In this episode, our hosts sit down with a legend of our times to discuss the true meaning of virality, the impact of being queer on Esse’s worldview, and the ever-blurring lines between art, commerce and politics. Having found internet fame in 2021 thanks to a political satire video that made it big, Esse has since become an international comedy superstar, writer, activist, and influencer with 1.5M Instagram followers. He creates viral content – for mega brands like Smirnoff and Kinder Bueno – by being true to his identity, without ever actually revealing his name (“Esse Menino” means “This Boy” in Portuguese).

Listen for an iconic life story, unique perspectives on social marketing, and important lessons for anyone looking to go viral – if that is indeed your goal – whether you’re a brand, creator, or anything in between.


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After a life-changing event, Sophie Butler found community, comfort, and her life mission on social media. But just as she was embraced by the disabled community, she quickly discovered how much it lacked genuine inspiration and representation. So ever since, this powerhouse creator has been dedicated to showing the world her life as a disabled person through lighthearted, inspirational content. 



By sharing her true experiences and actually breaking physical barriers, Sophie encourages her audiences to embrace every facet of life – from dating to travel, and everything in between. Her moving story and life-affirming personality reveals the gaps and opportunities for the media industry to actively address and support the lived realities of their disabled consumers. 

Listen for a smart and inspiring lesson for brands, agencies… and humans!




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In this special episode of our #InfluencerMarketingUncovered Podcast, creators Denis Colak and Nimi Blackwell are welcomed by our Founder & CEO Maira and Account Director Steff to share their journey towards becoming a powerful and dynamic duo.



The conversation touches on their perspectives on the influencer landscape, the key differences between working with luxury and fast-fashion brands, and the pace of diversity in the industry.



Tune in for a delightful short break!


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How is Pinterest, the visual inspiration engine, becoming the ultimate marketplace for brands and consumers alike? The answer lies in an exquisitely simple equation: Pinterest has made itself an online oasis for its users to set intentions and plan for the future. And embracing a manifestation mindset allows branded content to  feel natural, contextually relevant, and highly personalised.  

In this episode, Mattew Siberry, Head of Home at Pinterest, joins our hosts to talk about why Pinners are different from users on other social media platforms – and how that creates a huge opportunity for brands looking to connect naturally and authentically with their communities. With new ad formats and other brand-friendly features emerging all the time, Pinterest really is going hard on making itself a safe haven for creators, agencies and brands alike. 

If you’re interested in learning how to navigate it effectively, this is the definitive guide for you. Not to be missed!


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Aayati Dash is only ten years old, but with a veracious attitude and incredible vision, she’s proving that sometimes kids really should be in charge. 

From growing up in India to laying roots in the USA, from feeling bullied to finding strength through her creative skills, Aayati’s journey has placed her at the centre of some of the most prestigious stages in the world, including #Davos and #CannesLions to speak out for young girls. Manifested in Queendom Metaverse, a unique virtual space of her own design, Aayati’s work is all about empowering young women to dream big and pave their own path, while also creating opportunities for brands to be part of this world-changing adventure.

The remarkable story told in this episode will take you to your childhood and back, with a renewed hope for the future. Grab yourself a cup of cocoa and prepare your jaw to drop.




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