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Introduction:
In this episode of Small Business 101, we explore the critical aspects of accounting and taxes with Gary Massey, the Managing Director of Massey and Company CPA based in Atlanta. Gary shares his extensive experience helping small business owners manage their finances, comply with tax regulations, and ensure their business runs smoothly.
About Gary Massey:Gary Massey is a seasoned CPA with a wealth of accounting and tax management knowledge for small businesses. As the Managing Director of Massey and Company CPA, Gary has assisted numerous businesses in setting up proper financial systems, ensuring compliance with tax laws, and optimizing their financial health.
Career Highlights:Gary specializes in working with small businesses, typically those with sales under a couple of million dollars. He helps business owners navigate the complexities of accounting and taxes, providing them with the tools and strategies to keep their finances in order and avoid common pitfalls.
Episode Focus: Managing Business Finances and TaxesGary discusses the essential steps every small business owner should take to manage their finances effectively. He emphasizes the importance of keeping personal and business finances separate, setting up a proper accounting system, and maintaining accurate records. Gary also covers critical topics such as sales tax, payroll taxes, and the significance of regular financial reconciliations.
Key Takeaways:Setting Up Financial Systems: Gary explains the necessity of opening a separate bank account for business transactions and obtaining an Employer Identification Number (EIN) from the IRS.Importance of Record-Keeping: Proper documentation of all business transactions, including receipts and expenses, is crucial for tax purposes and financial health.Sales Tax Compliance: Understanding and complying with state-specific sales tax laws is vital for businesses, especially those involved in e-commerce.Payroll Taxes: Engaging a payroll company can help ensure payroll taxes are handled correctly, avoiding personal liability for the business owner.Tax Planning: Regular consultation with a CPA for tax planning can help business owners identify opportunities to reduce their tax burden legally.
Conclusion:Join us as Gary Massey provides invaluable advice on managing business finances and taxes. Whether you're just starting or have an established business, Gary's insights will help you keep your financial house in order and ensure compliance with tax regulations.
Connect with Gary Massey:For more insights and assistance with managing your business finances and taxes, visit Massey and Company CPA:
Website: Massey and Company CPALinkedIn: https://www.linkedin.com/in/gary-massey-cpa-7034bb13/

In a world where success often hinges on strategy and competition, one man's journey into the business realm took an unexpected turn. His story is a testament to the transformative power of trust and vulnerability, but it wasn't always a smooth road. As he navigated the complexities of entrepreneurship, he discovered the profound impact of faith-based guidance and authentic connections. But what was the unexpected twist that led him to this realization? 
In this episode, you will be able to: 
Prioritize Family and Faith: Discover how to build a thriving business while staying true to your family and faith values. Harness the Power of Vulnerability: Uncover the secret to forging strong, lasting relationships in business through the power of vulnerability. Trust in God for Business Growth: Learn how to trust in God's guidance to attract the right people and foster business growth. Embrace New Opportunities: Explore the benefits of diversifying your business and being open to new opportunities for sustainable growth. Leave a Lasting Legacy: Uncover how to make a meaningful impact and leave a lasting legacy through business success and faith. 
My special guest is Blake Brennon 
Blake Brennon has a compelling story of business success intertwined with faith and family. Growing up in Houston and later moving to Brennon, Blake was immersed in the world of business from a young age, with both parents actively involved in the industry. After a successful baseball career, including playing professionally for the Dodgers, Blake settled down with his wife, Sydney, and ventured into the business world. As the founder of Brandon Industrial Group, Blake oversees a diverse portfolio of companies, including metal recycling, waste management, and a printing business. With a strong emphasis on family and faith, Blake's journey is a testament to the power of vulnerability and trust in both personal and professional relationships. 

Join us for an invitation-only workshop to make your stage and podcast appearances profitable - Register Here.
State of LinkedIn Content:
Spam Everywhere: People spam services or share mundane activities.Inauthentic Stories: Trivial activities linked to business insights are baffling.
Newsletter Focus:
Authentic and Genuine: No BS, just real talk.Polarizing Personality: Like Marmite, you’ll either love it or hate it.
Challenges in Scaling:
Mismatch with Coaches/Consultants: Strategies often don’t work for businesses scaling from $1M to $10M.Time Investment: The real issue isn’t money—it’s the time wasted on ineffective strategies.
Balancing Act:
Business and Personal Life: Juggling business growth, clients, and family is tough.Family Time Struggles: Even working from home, quality family time is hard to come by.
Visibility Game:
Pointless Podcasting: Many interviews amount to nothing. I’ll share what actually works.Me or Thee?: Knowing when to step away from certain business tasks.
Common Misconceptions:
Perception vs. Reality: Big house, tropical islands, and working two days a week doesn’t equal happiness.Arbitrary Happiness: Hitting financial milestones doesn’t necessarily bring happiness.
Key Takeaways:
Authenticity Over Perception: Sharing real experiences, not just highlights.Lessons Learned: Saving you time and money through my experiences.Embrace Your Tribe: Be genuine to attract the right people.
Looking Forward:
Real Talk on Success: Debunking the overnight success myth and sharing insights on scaling from $1M to $10M.Interactive Engagement: Reach out with topics you want covered.
I hope this newsletter brings realness to LinkedIn. Love it or hate it, it will be genuine. Here’s that link again, see you on Thursday - Register Here.

Debbie Allen, a CSP - certified speaking professional, shares her journey from being a self-made millionaire to becoming a successful professional speaker and business consultant. She emphasizes the importance of effective communication in all aspects of business and shares her strategies for connecting with an audience. Allen also discusses the stifling of women's voices in corporate settings and the need for authenticity and preparation in public speaking. Debbie Allen shares insights on effective communication and connecting with an audience. She emphasizes the importance of storytelling and vulnerability in building trust and authenticity. Allen also discusses the art of selling through conversation and coaching, rather than using a sales pitch. She highlights the significance of active listening and asking open-ended questions to engage prospects. Allen shares her own experiences on stage and the joy she finds in helping others succeed in the speaking industry. She offers her expertise to coaches, consultants, and speakers who want to build their expert brand and learn the skill of speaking to sell. 
Takeaways 
 Effective communication is essential for success in business, whether as a professional speaker or in a corporate setting. Connecting with an audience requires authenticity, enthusiasm, and a focus on their needs and interests. Women's voices are often stifled in corporate environments, and it is important to overcome self-doubt and share your ideas. Preparation is key to delivering a successful presentation or speech, and personal development work can help overcome mindset challenges. Storytelling and vulnerability are key in building trust and authenticity with an audience. Effective communication involves active listening and asking open-ended questions. Selling through conversation and coaching is more effective than using a sales pitch. Building an expert brand and learning the skill of speaking to sell can help coaches, consultants, and speakers succeed in their businesses. 
Contact Debbie Allen: https://expertmarketpositioning.com/ 
Free gift: Highly Paid Speaker Blueprint & Action Guide 

Hello, everyone, and welcome to Petite2Queen's Claim Your Career Crown podcast. This is your host Lynn, and today I am joined by our special guest, Rachel Vasquez.  
Today, we’re going to be talking about How to Reconstruct Grief with Resilience and Rediscover Joy.  
Episode promise (why listen): With practical techniques and mindset shifts you are able to better navigate a grief journey, while finding renewed purpose and joy in life. 
If you get a ton of value in this episode, I would love to invite you to subscribe because it costs nothing to subscribe. 
Rachel is the Founder and CEO of Living Beyond Grief, and embodies resilience and transformation.  
She is a Grief Warrior, Senior Partner at The Wellness Universe, Certified JOYELY Ambassador, and Community Advocate for Modern Widows Club,  
Women experiencing grief hire Rachel to guide them, and their children, along their journey to cope with loss, find strength, and embrace healing. 
So they can overcome pain and rediscover inner peace, as they heal.  
Rachel helps difficult life transitions transform into a life filled with hope, dreams, and endless possibilities.  
Welcome, Rachel! 

Introduction: In this episode of Small Business 101, host Howard Wolpoff continues the conversation on marketing strategies for small businesses, focusing specifically on how to engage and market to Generation Z. Howard is joined by guest Emanuel Rose, a marketing expert and author of the book Authenticity: Marketing to Generation Z. They delve into Gen Z's unique characteristics and provide actionable insights for small business owners.
About Emanuel Rose: Emanuel Rose is a seasoned marketer, speaker, and author known for his expertise in understanding and marketing to Generation Z. His book "Authenticity: Marketing to Generation Z" has been a valuable resource for businesses aiming to connect with this dynamic demographic. Emanuel's approach centers on authenticity and creating genuine connections with customers.
Key Takeaways:
Understanding Generation Z:
Gen Z, born between 1997 and 2012, has grown up with the internet and smartphones, making them highly tech-savvy.Despite their constant connectivity, they often feel lonely and disconnected, highlighting the need for genuine human interaction in marketing efforts.
Authenticity is Key:
Gen Z values authenticity and transparency. They are drawn to brands and influencers who are real and relatable.Businesses should focus on storytelling and sharing real experiences to connect with this audience.
Leveraging Technology:
Utilize platforms like TikTok and Instagram to reach Gen Z. These platforms are where they spend a significant amount of their time.Short, engaging videos and interactive content can capture their attention and drive engagement.
Influencer Marketing:
Business owners should consider becoming influencers themselves or collaborating with influencers who resonate with Gen Z.Sharing personal stories, community involvement, and behind-the-scenes content can build trust and loyalty.
Event Marketing:
Creating experiences and events that resonate with Gen Z can be highly effective. These events don't have to be directly related to the product but should offer value and engagement.Examples include cooking demonstrations, car customization workshops, or community service events.
Consistency and Strategy:
Consistency is crucial. Regularly scheduled content, such as weekly videos from the business owner, can help maintain engagement.A well-planned marketing strategy that includes testing different approaches and channels is essential for long-term success.
Conclusion: Join Howard Wolpoff and Emanuel Rose as they explore the intricacies of marketing to Generation Z. Learn how to harness the power of authenticity, technology, and strategic planning to connect with this influential demographic. Whether you're a small business owner or a marketing professional, this episode offers valuable insights and practical tips to elevate your marketing efforts.
Connect with Emanuel Rose: Discover more about Emanuel Rose's insights and strategies at:
LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Book: Authenticity: Marketing to Generation Z
Tune in and elevate your marketing game by understanding and connecting with Generation Z!