Boxing's Brand Champion: How Ben Shalom Built An Empire Business Without Bullsh-t

EP 297 - Ben is the the founder and CEO of Boxer, a boxing promotion company valued at £25,000,000.
Starting with a £10,000 loan at the age of 23, Ben successfully broke into the boxing promotional industry, a feat not achieved since the 1970s. Now at 30, he has secured exclusive contracts with Sky Sports in the UK and NBC in America. 
We discuss the uniqueness of the boxing industry, its' lack of brands, and Ben’s journey in creating a successful brand within this space. We speak about the importance of understanding the business side of sports, the challenges of promoting in a fragmented sport, and the significance of boxing as a sport that changes lives and builds character.
Ben also explains why politics within the boxing industry qualifies for the big bin of bullshit.
Chapters:
00:00 BWB with Ben Shalom
01:24 Breaking Into Boxing and Building a Brand
03:14 Boxing's Challenges and Opportunities
14:14 Innovating and Expanding in the Boxing World
21:35 Accessibility, Diversity, and Global Reach
25:30 The Eccentric Tales of Henry VIII
25:58 Boxing Politics
27:19 The Digital Age of Boxing and Its Global Appeal
28:10 Understanding Boxing Championships
29:29 The Cultural Impact of Boxing in the UK
33:06 Personal Insights and the Business Side of Boxing
35:16 Navigating the Boxing Industry
41:33 Quickfire Round: Getting to Know Ben
46:19 Top Tips for Entrepreneurs and Final Thoughts
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