63 episodes

BrumPod, the podcast for small businesses, by small businesses; discussing the topics that matter to you; including marketing, networking, generating business awareness, as well as covering various business tools & technology. Find us on Twitter, @brumpod.

Brought to you by Brummies Networking, the home of free, stripped-back business networking (Twitter: @brummiesnet).
https://brummies-networking.co.uk

Music by Birocratic - birocratic.com

Produced by Audio Shed - https://audioshedpodcaststudio.co.uk
Twitter: @audioshedstudio

BrumPod Brummies Networking

    • Business
    • 5.0 • 6 Ratings

BrumPod, the podcast for small businesses, by small businesses; discussing the topics that matter to you; including marketing, networking, generating business awareness, as well as covering various business tools & technology. Find us on Twitter, @brumpod.

Brought to you by Brummies Networking, the home of free, stripped-back business networking (Twitter: @brummiesnet).
https://brummies-networking.co.uk

Music by Birocratic - birocratic.com

Produced by Audio Shed - https://audioshedpodcaststudio.co.uk
Twitter: @audioshedstudio

    Elon Musk Buys Twitter? How Does This Relate To Our Own Networks?

    Elon Musk Buys Twitter? How Does This Relate To Our Own Networks?

    Elon Musk is purportedly in the closing stages of buying Twitter for a cool $44Bn - there have been extremely mixed reports online as to whether people are all for it, or think it’s the worst plan ever.

    Twitter has been likened to a cesspool for many years - does this mean he’s now going to come in and clean it up and make it a more positive environment? Or will it just make things worse?

    Then again, as we’ve said many a time, your experience on any platform is predominantly decided upon who you follow and interact with - if you don’t follow or get involved with toxic discussions or viewpoints, regardless of platform, then your experience will be wildly different to those who do.

    We are all in charge of our own networks, both personal and professional, and we are all the masters of who and why we interact with certain people. The network and results we see, is what we deserve, because we are all capable, and should, maintain our networks to keep them positive, useful, and forces for good.

    So will Elon buying Twitter make a massive difference? Or will the majority of us not even notice a thing, for the most part?

    Is it not simply better to just focus on our own personal and professional networks, treat them like a garden - nurture them, give them life, feed them, so they can be the best they can be?

    There’s no short cut to creating a powerful, useful network that’s helpful to all parties. It takes time, patience, maintenance and a lot of nurturing. But the results when done properly can be absolutely fantastic.

    • 34 min
    When Do Enticing Headlines Become Clickbait?

    When Do Enticing Headlines Become Clickbait?

    We found an article from Foundation Inc that was all about how to write better headlines from the pros at LinkedIn.

    Needless to say, our interest was piqued, as getting better at anything has to be a good thing, and if it helped our combined LinkedIn activity, then that’s always good, no?



    But after finding a couple of useful bits, like keeping things succinct etc, the ‘tips’ went on to be more and more….well….ludicrous - to the point that these ‘tips’ were no longer useful, and were encouraging people to write more and more in a clickbait style.



    Now, clickbait, as we know, is designed more often than not, to be deceptive in some way. Maybe the article the headline is for isn’t quite what it the article is all about, maybe it’s a ludicrous or sensationalised headline to make the article more appealing, whereas in reality it’s pretty mundane, and/or obvious - leaving the reader distinctly NOT shocked, entertained or informed. Clickbait has become the scourge of the internet, so we’re quite sure that LinkedIn pros SURELY aren’t endorsing such practices?



    So we delved a little deeper into the world of clickbait, what it’s for, who does it, and how to combat it so you don’t make the same mistakes in your LinkedIn posts, blogs, articles or indeed any content you produce.



    So have a listen, and hopefully it’ll be useful for you in your own business, being able to write enticing headlines, without it sounding like pure, unadulterated clickbait. (Because you won’t BELIEVE what happens next!)



    (Joke!)



    References mentioned in this episode:



    https://foundationinc.co/lab/write-better-headlines-from-the-pros-at-linkedin/



    https://bettermarketing.pub/how-to-write-genuine-enticing-headlines-without-clickbaiting-b2728381e26a



    Brought to you by Brummies Networking, the home of free, stripped-back business networking.

    https://brummies-networking.co.uk

    Brummies Networking on Twitter: @brummiesnet

    BrumPod on Twitter - @brumpod

    Produced by Audio Shed - https://audioshedpodcaststudio.co.uk

    Twitter: @audioshedstudio

    Music by Birocratic - birocratic.com

    Twitter: @birocratic

    BrumPod - The UK Small Business Podcast. BrumPod is designed for small businesses, because all of the hosts are small businesses! Our goal is to bring you topics that affect you as a fellow small business owner directly; everything from website tools and technology, changes in regulations, business networking tips, business growth.

    BrumPod Hosts:

    Richard Heathcote (Voice Over Artist) - https://www.richardheathcote.co.uk

    Iwan Thomas (Business Coach) - http://www.iwanthomasassociates.co.uk

    Jason Jones (DoubleJ Consulting)

    • 26 min
    Starting A Business In 2022

    Starting A Business In 2022

    In this episode we talk about what it means to start a business in 2022, to take the leap from ‘safe’ employment into the world of the self-employed.



    A topic close to our team (and hearts!), as Jason has recently done just that - stepped back from many years service as an employee in a big business, to starting his own journey into the world of self-employment.



    We look at the reasons WHY people want to start their own businesses, whether you should go down the Ltd company route, or stay as a Sole Trader.



    What are the pitfalls, things to look out for, things you absolutely should be aware of before starting your journey into self-employment. As well as plenty of top tips and advice from some useful sources which will hopefully aid you in your own personal journeys.



    However we also discuss the countless benefits of being self-employed and all the freedom, flexibility and work/life balance that it can afford to you as well. Can it be a treacherous journey when you don’t have that ‘comfort blanket’ of being employed with a steady pay check? Of course. But if you’ve done your research, put the hours in, build a strong network around you and put your all into your new business - you have every chance of success.



    Sources referred to in this episode:

    https://www.inc.com/entrepreneurs-organization/3-tips-for-starting-a-small-business-in-2022.html



    https://www.thisismoney.co.uk/money/smallbusiness/article-10321963/How-start-business-2022-Ex-Dragons-Den-star-Piers-Linney-shares-six-tips.html



    Brought to you by Brummies Networking, the home of free, stripped-back business networking.

    https://brummies-networking.co.uk

    Brummies Networking on Twitter: @brummiesnet

    BrumPod on Twitter - @brumpod

    Produced by Audio Shed - https://audioshedpodcaststudio.co.uk

    Twitter: @audioshedstudio

    Music by Birocratic - birocratic.com

    Twitter: @birocratic

    BrumPod - The UK Small Business Podcast. BrumPod is designed for small businesses, because 2/3 of the hosts are small businesses! Our goal is to bring you topics that affect you as a fellow small business owner directly; everything from website tools and technology, changes in regulations, business networking tips, business growth.

    BrumPod Hosts:

    Richard Heathcote (Voice Over Artist) - https://www.richardheathcote.co.uk

    Iwan Thomas (Business Coach) - http://www.iwanthomasassociates.co.uk

    Jason Jones (DoubleJ Consulting)

    • 32 min
    Adobe Launches Free Canva Competitor

    Adobe Launches Free Canva Competitor

    With the meteoric rise that Canva has seen over the last few years, it was inevitable that competitors would rise to get a slice of the action.

    Given how Canva has completely changed the game in the world of graphic design, democratising the way graphics (and now of course video) is created by not just graphic design professionals, but by everyone - through the use of templates and pre-made elements that people can incorporate within their designs; a major player had to take notice.

    The major player that has now come forward to throw their own hat into the ring? Adobe.

    Yes, Adobe, famed for their legacy of graphic design, photo editing and video production heritage, have revamped their ‘Spark’ offering, and have now created and launched ‘Creative Cloud Express’ just before Christmas.

    With a platform very similar to Canva, with the ability to create designs from pre-made and pre-sized templates with the ability to bring in elements from the Adobe stock image library and font collection, they have launched it as a freemium model, so there’s a free account, and a premium account.

    Pricing is also very similar to that of Canva, so you know for sure that Canva have taken notice. We know just as in other industries, you don’t have to be the first to market to be the best - so will this be a threat to Canva? Quite possibly.

    But what we do know for sure, is that competition breeds innovation, so long term, it’ll mean Canva, (and Adobe) will both need to up their game in features, benefits and services, in order to retain their customers. So if both are going to compete against each other to be ‘the best’, then either way, it’s got to be good for the consumer.

    Interesting times ahead I think!

    Resources referred to in this episode:

    https://www.creativebloq.com/news/creative-cloud-express

    https://techcrunch.com/2021/09/14/canva-raises-200-million-at-a-40-billion-valuation/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAFk1_o3PbcLXBURS-AudkBIvT19EXPqqKewyLHwJR7n0Hs7oRMpRvN_4KOxXFrmsFPT5Vg2ItfsVoGL7fY0L72xnO1FIJaVX0hQdGCllAECRDA-S9p1rWJKf9FwPV_K0uJJXvkc7pvH5huEh9-Ia8DkJG6gXsuQcWT-yr2sk49GP

    https://www.forbes.com/sites/alexkonrad/2021/09/14/canva-raises-at-40-billion-valuation-and-founders-pledge-away-their-wealth/?sh=11cdf5cd7ba9



    Brought to you by Brummies Networking, the home of free, stripped-back business networking.

    https://brummies-networking.co.uk

    Brummies Networking on Twitter: @brummiesnet

    BrumPod on Twitter - @brumpod

    Produced by Audio Shed - https://audioshedpodcaststudio.co.uk

    Twitter: @audioshedstudio

    Music by Birocratic - birocratic.com

    Twitter: @birocratic

    BrumPod - The UK Small Business Podcast. BrumPod is designed for small businesses, because 2/3 of the hosts are small businesses! Our goal is to bring you topics that affect you as a fellow small business owner directly; everything from website tools and technology, changes in regulations, business networking tips, business growth.

    BrumPod Hosts:

    Richard Heathcote (Voice Over Artist) - https://www.richardheathcote.co.uk

    Iwan Thomas (Business Coach) - http://www.iwanthomasassociates.co.uk

    Jason Jones (DoubleJ Consulting)

    • 34 min
    Farewell 2021, Hello Better Times - Merry Christmas To All

    Farewell 2021, Hello Better Times - Merry Christmas To All

    In our final episode of 2021, we just wanted to give you a few updates of things you need to know. 



    As you know, we had to cancel our December networking event due to the current Omicron spread and the restrictions that are currently in place - we decided to wait until the new year instead of putting on a substandard event, so fingers crossed this is just a very temporary suspension of our events, and we look forward to welcoming you back hopefully early in 2022.



    In the meantime, we will continue to run our weekly Twitter Hour, #brummiesbizhour every Tuesday morning at 11am. Our last one of the year will take place on Tuesday 21st Dec, then we’ll be breaking for the holidays, and will return on Tuesday 4th January 2022, to bring you your online networking fix to meet and mingle with other Midlands business folk.



    BrumPod will also now be taking some time off for Christmas and New Year, but rest assured we’ll also be back come the new year with lots more great guests throughout 2022 offering some brilliant insights into various industries, imparting knowledge and wisdom and top tips that’ll hopefully spark some ideas for you in your business.



    So for now, on behalf of the entire Brummies Networking team, may we wish you the merriest of Christmases, and the healthiest and happiest of New Years, and let’s hope for much better times in 2022 and beyond.



    Whatever you’re doing over the festive break, make sure you enjoy yourselves, and come back refreshed and raring to go in January 2022. 



    Thank you for listening throughout 2021, we can’t wait to be back in the New Year. 



    Merry Christmas everyone.

    Sign up to our mailing list: https://brummies-networking.co.uk/mailing-list-sign-up/

    Brummies Networking LinkedIn - https://www.linkedin.com/company/brummies-networking



    Brought to you by Brummies Networking, the home of free, stripped-back business networking.

    https://brummies-networking.co.uk

    Brummies Networking on Twitter: @brummiesnet

    BrumPod on Twitter - @brumpod

    Produced by Audio Shed - https://audioshedpodcaststudio.co.uk

    Twitter: @audioshedstudio

    Music by Birocratic - birocratic.com

    Twitter: @birocratic

    BrumPod - The UK Small Business Podcast. BrumPod is designed for small businesses, because 2/3 of the hosts are small businesses! Our goal is to bring you topics that affect you as a fellow small business owner directly; everything from website tools and technology, changes in regulations, business networking tips, business growth.

    BrumPod Hosts:

    Richard Heathcote (Voice Over Artist) - https://www.richardheathcote.co.uk

    Iwan Thomas (Business Coach) - http://www.iwanthomasassociates.co.uk

    Jason Jones (Self Storage) - https://www.accessstorage.com

    “Additional SFX from https://www.zapsplat.com“

    • 5 min
    Tis The Season - Networking At Christmas

    Tis The Season - Networking At Christmas

    Well, it’s official, Christmas is fast approaching now from all angles, whether you’re ready or not! The wine is starting to flow, the nibbles are out, and people are gathering at all manner of festive themed networking events at this time of year.

    Hopefully your workplace is putting on some kind of Christmas party this year after the tumultuous time we had last year, and now the hospitality industry is so well versed in keeping venues and guests as safe as possible, we hope you enjoy letting your hair down however you want to this year, to celebrate another pretty tough 12 months.

    For all those self employed and freelancers, networking events can in many ways feel like the office ‘works do’ you don’t get to normally attend! So it’s always worth having a look through LinkedIn to see what events are happening, as there are often some that are designed especially for freelancers to meet up and have a collective office party for those without offices or colleagues!

    Whatever events you attend this year, we hope you enjoy yourselves, as quite frankly, you deserve it. None of us have had the best time this last 20months or so, so THIS Christmas, it needs to be a thoroughly enjoyable time.

    But just remember, even though the wine is often flowing and it is tempting to let your hair down, always be mindful that you’re always representing your business, whoever you’re with - make sure people remember you for the right reasons! Don’t even think about going NEAR that photocopier!

    So get out there, enjoy the festivities, attend some great events, and meet some great people. We’re all in this together, so let’s get out there and enjoy it.



    Brought to you by Brummies Networking, the home of free, stripped-back business networking.

    https://brummies-networking.co.uk

    Brummies Networking on Twitter: @brummiesnet

    BrumPod on Twitter - @brumpod

    Produced by Audio Shed - https://audioshedpodcaststudio.co.uk

    Twitter: @audioshedstudio

    Music by Birocratic - birocratic.com

    Twitter: @birocratic

    BrumPod - The UK Small Business Podcast. BrumPod is designed for small businesses, because 2/3 of the hosts are small businesses! Our goal is to bring you topics that affect you as a fellow small business owner directly; everything from website tools and technology, changes in regulations, business networking tips, business growth.

    BrumPod Hosts:

    Richard Heathcote (Voice Over Artist) - https://www.richardheathcote.co.uk

    Iwan Thomas (Business Coach) - http://www.iwanthomasassociates.co.uk

    Jason Jones (Self Storage) - https://www.accessstorage.com

    • 18 min

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