build your profitable product business with mel robbins thelotco business podcast Melissa Robbins

Being surrounded by some amazing speakers and panellists last week in Orange County at the Ultimate Product Party I wanted to share some takeaways. The takeaways cover various topics such as selling the problem you solve, adding storytelling elements to your business, exploring TikTok Shop, utilizing AI, understanding your value, optimizing your website's product page, saving time with phone widgets and tech shortcuts, balancing customer attraction and retention, adding customer experience to...

Have you ever wanted to start a product business?But you aren’t sure you’re ready for the business risks or potential copycats?In this episode, I bring on Nareen Holloway to discuss her journey of creating Marmoset Found.Nareen has experienced it all - From marketing to stock to work/life balance to copycats.Tune into this episode to hear us discuss the following:00:53 Who is Nareen Holloway and what is Marmoset Found?06:38 Taking risks with your business08:09 Managing stock and stockists11:3...

What would you do if your factory closed down overnight? How would you cope? Megan from Second Scout is a guest on the podcast today and generously shares her journey and some of the ups and downs of having a product-based business.Last year, Megan went through a major down and we discuss how she was able to come back from it better than ever.If you ever start a product business, a good rule of thumb is to always be prepared. You never know when a stockist is going to pull away, a...

Kip&Co is an Australian Lifestyle brand that never stops evolving.From the early days of the croc print bed linen (anyone have that print?) to developing beautiful womens and kids apparel, lighting, pet accessories, tableware and so much more. If you have ever wanted to build your own brand or you are doing so right now then this is a must listen.I spoke with Alex McCabe about how she and her two business partners (sisters) Hayley and Kate built Kip&Co from the ground...

Email marketing is a huge game changer for any business, especially product-based businesses.Think about all the times you’ve gotten an email from Target or Amazon. Did that prompt you to buy something from their site or at least think about it more?Today, I share the best email marketing strategy with you for product-based businesses. This will help you make sure you’re not only selling your products but also ensuring a positive customer experience.I discuss all of the following:01:13 What i...

Bumping in and bumping out of markets is A LOT of work.Besides the sales and the sore feet you get, what else is a reason to attend a market?We all know it can be great for brand awareness, exposure for your brand and products, a great way to build your mailing list and for customers to see products in real life (IRL) as well to touch and feel them.Today I sharing 5 More Unexpected Perks of Attending Markets that may make you stop and reconsider the cost vs true value of your next market.To g...