10 episodes

Shaa is the original misfit, maverick and magic maker. 

Despite an Economics degree from The London School of Economics and a proud recipient of an MBE from The Queen, her real talents come from the school of hard knocks.

Growing up on a council estate, Shaa learnt early on, that the only way to level the playing field was to first believe you could. Then go all in on making it happen. 

Shaa’s first book, "Stop Talking Start Doing" became WHSmith's #1 Bestselling Business Book for 14 months in a row, breaking all industry records. 

Shaa has never been one to sit on the fence or rest on her laurels and today her sole mission is to level the playing field and create real social mobility for all.

The Sunday Times recently named her as “One of the top 20 most influential entrepreneurs in the UK”.

Building a Bigger Table Podcast Shaa Wasmund

    • Entrepreneurship
    • 5.0 • 17 Ratings

Shaa is the original misfit, maverick and magic maker. 

Despite an Economics degree from The London School of Economics and a proud recipient of an MBE from The Queen, her real talents come from the school of hard knocks.

Growing up on a council estate, Shaa learnt early on, that the only way to level the playing field was to first believe you could. Then go all in on making it happen. 

Shaa’s first book, "Stop Talking Start Doing" became WHSmith's #1 Bestselling Business Book for 14 months in a row, breaking all industry records. 

Shaa has never been one to sit on the fence or rest on her laurels and today her sole mission is to level the playing field and create real social mobility for all.

The Sunday Times recently named her as “One of the top 20 most influential entrepreneurs in the UK”.

    Episode 10 - How to Self Lead By Example with Todd Herman

    Episode 10 - How to Self Lead By Example with Todd Herman

    Episode 10 - How to Self Lead By Example with Todd Herman

    Welcome to Building a Bigger Table

    The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

     

    In This Episode:

     

    I’m very excited to welcome Todd Herman to the Building a Bigger Table Podcast for episode 10. 

     

    He helps elite performers - whether they’re entrepreneurs, entertainers, athletes or public figures - achieve their most ambitious goals by becoming more resilient, creative, confident and courageous.

     

    Originally from Alberta, Canada, Todd grew up on a farm as a shy, insecure and dyslexic young boy. It’s safe to say he’s not your typical high performance coach, but he’s living proof that you can absolutely create your own destiny and achieve things that seem outside of the realm of possibility. That’s exactly why he’s so real, relatable, and damn good at what he does.

     

    In this episode we cover Todd’s inspirational story from the low points to the high, and he shares what he’s learnt along the way. He reveals what differentiates high performers from ordinary folk, and the level of commitment you have to put in if you want to truly make it at something, so if you’ve got big dreams - listen up!

     

    Then we dive deep into what Building a Bigger Table means on an individual level as opposed to systemic one. We address the risks we take and rewards we make as business owners or people in the public eye when we choose to speak up on controversial issues … and we debunk the performative allyship and call out culture we see today on social media.

     

    If you’re striving to be a better leader from the inside out … then this episode’s for you!







    Key Takeaways:

    The importance of self leadership

    The unspoken risk all entrepreneurs take

    The damage of digital trauma and trolling

    Why echo chambers are unproductive

     

     

    Quotes:

    ”It's the one thing that unfortunately, I think a lot of society has lost right now where people are out there judging so fast so quickly. [...] There's just a real lack of kindness and integrity.”

    “There is this performative allyship that you were just talking about. There's this performative nature that people are out puffing their chest on social media.”

    “A system is always built up by what individuals. Individuals make up a system. And so if you want to change a system of something that you perceive to be there, then the individuals have to change.”

     

    Meet Your Host:

    Hi, I’m Shaa.

    I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

    I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

     

     

     

    Where To Find Todd:

    Website - https://toddherman.me/

    Facebook - https://www.facebook.com/toddhermanconnect/

    Instagram - https://www.instagram.com/todd_herman/

     

     

    Where To Find Shaa:

    Website - https://www.shaa.com/

    Facebook - https://en-gb.facebook.com/shaawasmund/

    Instagram - https://www.instagram.com/shaawasmund/

    See omnystudio.com/listener for privacy information.

    • 1 hr 16 min
    Episode 9 - How To Start Making, And Taking, Six Figures HOME

    Episode 9 - How To Start Making, And Taking, Six Figures HOME

    Episode 9 - How to Start Making, Then TAKING 6 Figures Home

    Welcome to Building a Bigger Table

    The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

     

    In This Episode:

    For episode 9 of the Building a Bigger Table Podcast, I’m talking about one of my favourite topics, which is how to start making 6 figures. And not only that, but how to actually start TAKING 6 figures home too.

    So, why the second part? Because making 6 figures will only get you so far. Once you hit that milestone (or perhaps if you have already), you’ll realise that it still doesn’t give you much wiggle room in terms of surplus cash once you’ve covered your outgoings. When you are actually able to take 6 figures home … you’ll find yourself with additional funds to invest in other things.

    For me, this is not about being able to buy a Ferrari - if that’s your jam, you do you. But personally, taking 6+ figures home is where I began to feel financially empowered. I believe that it’s the tipping point where everything changes and you’re able to take radical responsibility for the difference you’re making to your own life, your family’s lives and your communities. It’s all about social mobility and generational wealth, people.

    Join me for this episode where I explain WHY taking 6 figures home is so important, and reveal the 6 questions you need to answer to get there in as little as 6 months. If you’re ready to build a business that makes a difference - grab your notepad and press play right away! 

     

     

    Key Takeaways:

    The importance of financial empowerment

    The effects of generational wealth

    Why everything changes at the 6 figure mark

    6 questions to get you to 6 figures

     

     

    Quotes:

    “I think it's a privilege to do the work that I do. I think it’s a privilege to have spent my entire career loving the work that I do. I think it’s a privilege to make an effort for my people. So I'm happy to make the effort. I'm happy to do the work, but I also want to get paid and I want you to get paid too.”

    “The point is that when you have surplus income, you get to have more choices.”

    “We need to learn and understand in our bones that not only can we make six figures, but we can start to take six figures home.”

     

    Meet Your Host:

    Hi, I’m Shaa.

    I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

    I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

     

     

     

    Where To Find Shaa:

    Website - https://www.shaa.com/

    Facebook - https://en-gb.facebook.com/shaawasmund/

    Instagram - https://www.instagram.com/shaawasmund/

    See omnystudio.com/listener for privacy information.

    • 18 min
    Episode 8 - How to Build An 8 Figure Business On a $5 Product with Melissa Lanz

    Episode 8 - How to Build An 8 Figure Business On a $5 Product with Melissa Lanz

    Episode 8 - How to Build an 8 Figure Business on a $5 Product with Melissa Lanz

    Welcome to Building a Bigger Table

    The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

     

    In This Episode:

    I’m so happy to be joined by my awesome friend Melissa Lanz for episode 8 of the Building a Bigger Table Podcast. 

    Melissa quit her internet marketing executive job and founded The Fresh 20 to promote good eating habits in the midst of a national health crisis in the US. Her first product was a $5 meal plan, and what started out as a simple vision to help people like herself has now grown into an 8 figure empire.

    There’s so much emphasis around online programs and high ticket offers being the secret to success at the moment, but if that’s not your jam, no worries … as Melissa’s here as living proof that you can build a highly successful business with a simple, low ticket product that solves a common problem. In this episode, she shares everything you need to know (and none of what you don’t) to get started and scale. 

    Also, as we’re both outspoken on the subjects that matter to us, we discuss the importance of making an impact, not just an income … and why that drives our decisions in business. We delve into the different layers of building a bigger table and Melissa shares her personal experience as a black woman.

    If you’ve got a simple but smart idea you want to get off the ground, you don’t want to miss a second of this episode - so grab your coffee, find a quiet spot, and get ready to take notes! 

     

    Key Takeaways:

    How to turn a vision into a reality

    Why low ticket offers can build a BIG business

    The big decision every business owner needs to make

    The different layers of building a bigger table

     

    Quotes:

    “When I started my business 10 years ago, I had no resources. I did not know what I was doing. I just had a vision. I wanted to help more people.”

    “If I had to go back and do it all over again, I would start with a really, really simple problem that hits people, like either on an every day or an every week basis. I would solve one tiny problem in someone's life. And from there, you can build on that.”

    “There's a difference between having a view that is different to your own and having a view that goes against your morals and your values. And you should never have to compromise your morals or your values in business.”

     

    Meet Your Host:

    Hi, I’m Shaa.

    I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

    I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

     

     

    Where To Find Melissa:

    Website - https://www.thefresh20.com/

    Facebook - https://www.facebook.com/melissalanz

    Instagram - https://www.instagram.com/thefresh20/

     

    Where To Find Shaa:

    Website - https://www.shaa.com/

    Facebook - https://en-gb.facebook.com/shaawasmund/

    Instagram - https://www.instagram.com/shaawasmund/

    See omnystudio.com/listener for privacy information.

    • 40 min
    Episode 7 - Sometimes Downsizing Is RIGHT Sizing Your Business with Leonie Dawson

    Episode 7 - Sometimes Downsizing Is RIGHT Sizing Your Business with Leonie Dawson

    Welcome to Building a Bigger Table…

    The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

    In This Episode:

    Welcome to episode 7 of the Building a Bigger Table Podcast, where I’m joined by my ‘Australian twin’ Leonie Dawson!

    I refer to her like this, because we have so much in common in our approach to business and life. She’s all about providing real value in a no-nonsense way - there’s no slick gimmickry or trendy marketing tricks to be found here.

    Leonie is all about expression. She believes that whatever makes you tick, and whatever your dream lifestyle looks like … it’s a-okay to not play by the rules of what is considered normal. So how did this self-confessed hippie manage to build a hugely successful business turning over 8 figures only to realise it wasn’t what she really wanted! And now … well now she’s just working just 10 hours a week - who doesn’t want that?!

    Tune in to hear her story right from start up until today as she shares why downsizing was one of her best business decisions EVER. We talk team, tantrums, work-life balance and top tips for scaling to 6 figures and beyond.

    And, of course, we discuss all of the above in the context of the coronavirus, and share why we think there’s never been a better time to move your business online to create more impact and income than ever before. 

    If you’re tired of seeing everyone do things the same way and want to do it YOUR way … hit the play button right away!

     

    Key Takeaways:

    Sometimes downsizing is rightsizing 

    3 core values for business success

    The surprising secret to growing your mailing list

    The No.1 thing that will get you to 6 figures

     

    Quotes:

    “The bigger challenge I think, is not how you get to six figures, but how do you get to six figures and beyond in a way that makes you happy.”

    “I think there's going to be a big awakening for people. I think there's going to be a big realization that a lot of people, millions and millions of people around the world have been sleepwalking. They've been sleepwalking in their careers.”

    “It was really looking at - ‘okay, how can I pull it back, simplify it, pair it back to what actually makes this business money and what I love doing?”

     

    Meet Your Host:

    Hi, I’m Shaa.

    I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

    I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

     

     

    Where To Find Leonie:

    Website - https://leoniedawson.com/

    Facebook - https://www.facebook.com/leoniedawsonauthor

    Instagram - https://www.instagram.com/leonie_dawson/

     

    Where To Find Shaa:

    Website - https://www.shaa.com/

    Facebook - https://en-gb.facebook.com/shaawasmund/

    Instagram - https://www.instagram.com/shaawasmund/

    See omnystudio.com/listener for privacy information.

    • 38 min
    Episode 6 - Hiring The Right Team At The Right Time

    Episode 6 - Hiring The Right Team At The Right Time

    Welcome to Building a Bigger Table…

    The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

     

    In This Episode:

    In this episode of the Building a Bigger Table Podcast, I’m diving deep into one of the things that’s going to STOP you from building a bigger table ... for you, your business, your family, and your community. And that thing is not hiring the right team at the right time.

    Seriously, the number one thing that is going to prevent you from growing from a six to a seven, and multi seven figure business is not making sure you have the right team in place to support you. This is the foundation for all of your growth.

    If you tune into this episode, you’ll hear the key mistakes that people make in this area and how you can avoid them. I’ll also break it down to the 3 stages your business might be at and how you should be hiring according to that, so you can pinpoint exactly who your next hire should be …

    … so whether you’ve just started scaling, have found yourself at a plateau, or are ready to take an already high functioning team to the next level - this episode has everything you need to know when it comes to building out your dream team!

     

    Key Takeaways:

    You can’t build a bigger table all by yourself

    Why SOPs will save you time, energy and money

    Why paying for people more pays off

    If you can’t acquire the skills, hire the skills

     

    Quotes:

    “When you are constantly spending your time jumping from one thing to another thing, because you're always being pulled in to fight the fires ... guess what? The whole building will soon be ablaze and burned into the ground because you are one person.”

    “Remember, you can only build a bigger table in your business when you have the right people sitting at yours.”

    “When you don't have the capacity, the time, the leverage or the financial resources to allow people to learn in your business, you need to start hiring from experience and for experience … you need to hire for the role that exists right now, not the role that you think people can grow into.”

     

    Meet Your Host:

    Hi, I’m Shaa.

    I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

    I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

     

    Where To Find Shaa:

    Website - https://www.shaa.com/

    Facebook - https://en-gb.facebook.com/shaawasmund/

    Instagram - https://www.instagram.com/shaawasmund/

    See omnystudio.com/listener for privacy information.

    • 17 min
    Episode 5 - How To Juggle Not Struggle

    Episode 5 - How To Juggle Not Struggle

    Welcome to Building a Bigger Table…

    The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

     

    In This Episode:

    Welcome back, folks. In episode 5 of the Building a Bigger Table Podcast I want to talk to you about how to juggle rather than struggle. And let’s face it, as entrepreneurs, juggling is in our DNA and the truth is it’s something we have to do …

    … but I’m a firm believer that struggling is a choice. I’d even go so far as to say that some of us wear it as a badge of honour to prove how hard working we are. This episode is here to disprove the need for that.

    In it, I share my top tips for how you can stop the struggle and get your life back, while still building your business. I want to help all of you who are feeling overwhelmed, frustrated, exhausted, and pulled between personal and professional commitments - and show you that there really is a better way.

    Tune in to hear the story of my struggle (something I don’t share often) … along with handy habits you can start applying today that have helped me take control of my life. I’m diving deep into single parenthood, why saying no to one thing means saying yes to another, and how sometimes finding a blend is better than balance. If you’re trying to be everything to everyone, and do all of the things all of the time … this episode is for you.

     

    Key Takeaways:

    The juggle is real, but the struggle is optional

    Helpful habits you can adopt today

    Blend is more realistic than balance

    The more you outsource, the more time you get back

     

    Quotes:

    “If we truly want to learn how to juggle and not struggle, guess what? The first thing we need to do is get out of our own way.”

    “If you were doing a workshop, or a webinar, or a Facebook live and people were counting on you - you'd show up. You wouldn't move it. So why move your time with yourself or your family or your friends?”

    “Remember, every time you say no, you get to say yes to something that you really want to do.”

     

    Meet Your Host:

    Hi, I’m Shaa.

    I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

    I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

     

    Where To Find Shaa:

    Website - https://www.shaa.com/

    Facebook - https://en-gb.facebook.com/shaawasmund/

    Instagram - https://www.instagram.com/shaawasmund/

     

    See omnystudio.com/listener for privacy information.

    • 29 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

bluebe18 ,

Eye opener

Loved ep 8 with Melissa. Thank you to both to such a real, not to say authentic!, honest conversation talking about business, environment, diversity, mistakes - oh you just packed it all in into 40 minutes and even statistics on donuts. Brilliant.

HanPad ,

Brilliant & inspiring !

Shaa never disappoints - love this show!

womenwhodontdrink ,

Build a bigger table

I am a massive fan of Shaa’s there is so much more to her than business coaching, support, advice, leadership. She is the real deal, she walks her talk. If you get the chance to meet her, work with her, do it. Being in her space is something else.

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