42 episodes

Shaa is the original misfit, maverick and magic maker. 

Despite an Economics degree from The London School of Economics and a proud recipient of an MBE from The Queen, her real talents come from the school of hard knocks.

Growing up on a council estate, Shaa learnt early on, that the only way to level the playing field was to first believe you could. Then go all in on making it happen. 

Shaa’s first book, "Stop Talking Start Doing" became WHSmith's #1 Bestselling Business Book for 14 months in a row, breaking all industry records. 

Shaa has never been one to sit on the fence or rest on her laurels and today her sole mission is to level the playing field and create real social mobility for all.

The Sunday Times recently named her as “One of the top 20 most influential entrepreneurs in the UK”.

Building a Bigger Table Podcast Shaa Wasmund

    • Business
    • 5.0 • 41 Ratings

Shaa is the original misfit, maverick and magic maker. 

Despite an Economics degree from The London School of Economics and a proud recipient of an MBE from The Queen, her real talents come from the school of hard knocks.

Growing up on a council estate, Shaa learnt early on, that the only way to level the playing field was to first believe you could. Then go all in on making it happen. 

Shaa’s first book, "Stop Talking Start Doing" became WHSmith's #1 Bestselling Business Book for 14 months in a row, breaking all industry records. 

Shaa has never been one to sit on the fence or rest on her laurels and today her sole mission is to level the playing field and create real social mobility for all.

The Sunday Times recently named her as “One of the top 20 most influential entrepreneurs in the UK”.

    Episode 43 - Building Up Our Reserves Of Resilience

    Episode 43 - Building Up Our Reserves Of Resilience

    Shaa talks to Calum Simpson, an Empowered alumni. They discuss his personal journey, which has seen him overcome both physical and health challenges. How these have impacted him, and why resilience is such an essential factor in all areas of life.

    KEY TAKEAWAYS
    Just because others try to pigeonhole you, or think you incapable of achieving things, it should never limit your potential.
    When we persevere at something for a long time, we lose sight of the incremental progress we are making. Reflection is essential to recognise the breadth of our journey.
    Having a plan, a focus, a goal, is crucial in instilling a sense of resilience. If we face setbacks, we should focus on this future goal and remember our purpose in endeavour.
    Always embrace self-control, even in the moments where we feel ourselves losing grip on our emotions. In the end, the greatest damage we do by losing control is to ourselves.

    BEST MOMENTS

    'Mental health is something we should talk about every day, not just once a year'

    'If you really want something, you do anything you want'

    'Quick fixes aren't going to get you anywhere'

    'Don't ever say you can't do something unless you've tried it'

    VALUABLE RESOURCES

    Building A Bigger Table Podcast - https://omny.fm/shows/building-a-bigger-table

    Calum SImpson Facebook - www.facebook.com/cscoachingservices

    Calum Simpson Instagram – www.instagram.com/exerciseandmentalhealthcoach

    MEET YOUR HOST

    Hi, I’m Shaa.

    I’ve been called a serial entrepreneur … but I’ve never been one for labels!

    I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

    I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK' by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Shi*t.

    WHERE TO FIND SHAA

    Website - https://www.shaa.com/

    Facebook - https://en-gb.facebook.com/shaawasmund/

    Instagram - https://www.instagram.com/shaawasmund/

    ALL ABOUT CALLUM

    Calum is one of the first exercise and mental health coaches in the UK. 

    He works with individuals to help improve their mental health through exercise. Callum’s passion for this came from his childhood, growing up with a learning difficulty that was never diagnosed. He loves to help people that can’t help themselves and to see people grow mentally and physically stronger through exercise.

    Facebook - https://en-gb.facebook.com/cscoachingservices

    Instagram - https://www.instagram.com/exerciseandmentalhealthcoach

    See omnystudio.com/listener for privacy information.

    • 26 min
    Episode 42 - Using Entrepreneurship For Good - with Casey Zeman

    Episode 42 - Using Entrepreneurship For Good - with Casey Zeman

    Shaa talks to Casey Zeman, Founder of Easy Webinar who has truly embraced the power of webinars, using technology and software to better connect with audiences around the world. In doing so, he has helped others to achieve a similarly deep connection with their own audiences. 

    Casey discusses the importance of social change, how choosing to do better is a choice. And ways in which we can affect social change and use entrepreneurship for the benefit of all, and why we can more easily create a greater impact when we increase our income.

    KEY TAKEAWAYS 
    To create social mobility, then we must facilitate and empower others to create businesses and create their own income.
    When we create an income for ourselves, we raise the level of impact that we can make. From there it is about choice - where to invest time, money and experience in order to help others grow.
    When we assimilate with others, we cannot expect them to simply assume our ways of thinking and living. Cultural exchange is about the free-flow of influences and ideas.
    We should never shut ourselves off when it comes to growth. We have the opportunities to learn and develop each day, and should always take advantage of that. With growth comes strength.

    BEST MOMENTS 

    'It's much harder to create an impact when you have no income'

    'By pulling people in, we're going to have a longer term impact'

    ‘being good is a choice you make every single day’

    VALUABLE RESOURCES

    Building A Bigger Table Podcast - https://omny.fm/shows/building-a-bigger-table 

    MEET YOUR HOST

    Hi, I’m Shaa.

    I’ve been called a serial entrepreneur … but I’ve never been one for labels!

    I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen for ‘Services to Business and Entrepreneurship’.

    I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK' by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

    Builidng A Bigger Table for me is about exactly that; building a table so big no one has to wait for a seat.

    WHERE TO FIND SHAA

    Website - https://www.shaa.com/

    Facebook - https://en-gb.facebook.com/shaawasmund/

    Instagram - https://www.instagram.com/shaawasmund/

    ALL ABOUT CASEY

    "Here’s the first thing you need to know about me: I’m absolutely HOOKED on the power of webinars.

    I’ve loved developing software, products and content to help authors, experts, entrepreneurs, SMB’s, product creators, service providers, creative types - YOU - harness this power to create a deeper connection with your audience. 

    Because here’s the deal: your audience is thirsting for your knowledge, and quality webinars (and video and live streaming) will give them what they want, and grow your business"

    EasyWebinar is an all-in-one webinar software for live, automated, and power webinars. It supports entrepreneurs, coaches, consultants, authors, course creators, experts and other thought leaders in building authentic connections and sharing their unique story. 

    www.caseyzeman.com

    See omnystudio.com/listener for privacy information.

    • 48 min
    Episode 41 - Passion To Purpose with Amy McLaren

    Episode 41 - Passion To Purpose with Amy McLaren

    Episode 41 - Discover your Passion and Purpose with Amy McLaren

    Welcome to Building a Bigger Table

    The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

     

    In This Episode:

    Welcome to episode 41 of the Building a Bigger Table Podcast where I’m joined by my close friend, entrepreneur, charity founder, Amy McLaren. Now you can add ‘author’ to that list, because Amy’s just released her book, ‘Passion to Purpose’.

    On this episode of the Building a Bigger Table podcast, we unpack what Amy’s new book is all about and the impact it can have on your personal fulfilment.

    Because so many people don’t understand the difference between their ‘passion’ and their ‘purpose’, let alone how to get clarity on what they are.

    We also touch on how self doubt can get in the way of us fulfilling our purpose, and how you can overcome that and the limitations others project on you to discover your true passion and achieve your purpose. 

    Plus we talk about Amy’s charity, Village Impact. Amy started Village Impact 10 years ago as a way of providing access to community-led education, leadership, and economic opportunities for thousands of children and youth in rural Kenya. They’re now building their 15th school in Kenya!!

    So if you’re feeling unsure about your direction, or want to understand how to discover your passion and purpose, this episode’s for you.


    Key Takeaways:
    Your passion and your purpose are completely different things.
    Understanding your purpose helps you achieve personal fulfilment and bring more joy into your life!
    Your purpose can change as you move through life.
    You don’t need to try and change the world in a day. Even the smallest of actions compound over time.

     

    Quotes:

    “When you're truly passionate about something and you're living there, you really are truly the best version of yourself.”

    “If you’re passionate about what you’re doing, it’s not going to last.”

    “Passion is this engagement with what you love. It's something that you absolutely could do every day. It's like when you go to a dinner party and all you want to do is talk about it”

     

    Meet Your Host:

    Hi, I’m Shaa.

    I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

    I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

     

    Where To Find Amy:

    Website - www.passiontopurposebook.com
    Facebook - https://www.facebook.com/ADowMcLaren 
    Instagram - https://www.instagram.com/amydowmclaren  

    Where To Find Shaa:

    Website - https://www.shaa.com/
    Facebook - https://en-gb.facebook.com/shaawasmund/
    Instagram - https://www.instagram.com/shaawasmund/
    Clubhouse - @Shaa

    See omnystudio.com/listener for privacy information.

    • 31 min
    Episode 40 - How to Use Business to Inspire the Next Generation - with Cheryl Dodd

    Episode 40 - How to Use Business to Inspire the Next Generation - with Cheryl Dodd

    Episode 40 - How to Use Business to Inspire the Next Generation with Cheryl Dodd

    Welcome to Building a Bigger Table

    The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

     

    In This Episode:

     

    Welcome to episode 40 of the Building a Bigger Table Podcast, where I’m joined by the lovely Cheryl Dodd. Cheryl has a dance school, a gymnastics club and has been in business for 22 years, but she’s here to talk about her most recent passion project BizKidz which inspires children to set up their own businesses.

     

    I wanted to create this episode for all of the entrepreneurial, business-minded parents out there, because I think secretly, we all want our children to follow in our footsteps and become their own bosses. Whether they end up going down that road or not, Cheryl believes there are a ton of benefits in encouraging them to start a business in their childhood - ones that the traditional education system can’t provide.

     

    In this episode, she tells us how BizKidz got started after her 11 year old daughter Izy decided to set up a slime shop, and then takes us through exactly what she teaches inside the BizKidz academy course.

     

    We also cover how you can inspire your children (or nieces, nephews … whoever!) and empower them to start making their own choices and doing things their way. If you have kids in your life, you’re going to love this episode!






    Key Takeaways:



    It’s about making your own choices

     

    Fills gaps of traditional curriculum 

     

    Increases confidence and self belief

     

    Let them drive it







    Quotes:

     

    “What I've noticed on this entrepreneurial journey is that she is suddenly able to steer her future in just the way you're describing Shaa and and feel that sense of self worth.”

     

    “I do get the privilege of watching them go from being quite fearful or thinking that they can't do something to believing in themselves and then doing it and that's just amazing.”

     

    “She could see other people that were doing the thing that she wanted to do … so she had a really clear vision of having a warehouse with all of these slimes and creating her content, and the kind of content she wanted to create so she's created her vision in her mind.”

     

     

    Meet Your Host:

    Hi, I’m Shaa.

    I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

    I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

     

    Where To Find BizKidz:

    Website - https://www.bizkidz.co.uk/

    Facebook - https://www.facebook.com/pg/bizkidzcommunity/posts/

    Instagram - @bizkidzcommunity

     

    Where To Find Shaa:

    Website - https://www.shaa.com/quizfunnel

    Facebook - https://en-gb.facebook.com/shaawasmund/

    Instagram - https://www.instagram.com/shaawasmund/

    Clubhouse - @Shaa

    See omnystudio.com/listener for privacy information.

    • 19 min
    Episode 39 - Busting The Overnight Success Myth - with Maria Hatzistefanis

    Episode 39 - Busting The Overnight Success Myth - with Maria Hatzistefanis

    Episode 39 - Busting The Overnight Success Myth with Maria Hatzistefanis

    Welcome to Building a Bigger Table

    The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

     

    In This Episode:

     

    Welcome to episode 39 of the Building a Bigger Table. I have a fantastic guest for you in the form of Maria Hatzistefanis a.k.a. Mrs Rodial. She is the owner/founder of Rodial and Nip+Fab, author of How to Be an Overnight Success, and has another book on the way titled How to Live Your Best Life.

     

    I was first introduced to Maria over on Clubhouse and was drawn to her because of the many similarities in our stories, particularly to do with how hard we’ve worked to get to where we are today. I really believe that right now many people aren’t sharing the reality of what it’s like to run a business - and I think if more people were more honest, it would help others be inspired to keep going when the going gets tough.

     

    In this episode, Maria tells us how her career got started and how being fired from her job in finance inspired her to start her own business. She lets us in on all of the obstacles she’s experienced along the way - including almost having to declare bankruptcy 3 years ago. Today, that business has a turnover of £25m, stocked in 3000 stores worldwide, and has been endorsed by celebrities such as Kylie Jenner … so if anyone knows about the extreme ups and downs of being a business owner, it’s Maria.

     

    We also talk about when you should trust your gut over your team, when (and when not!) to take risks, the importance of creating positive connections with others, and why pursuing success at all costs is a recipe for failure. Maria is a big believer that things happen at the right time, and that a delay doesn’t have to equal a denial. If you’re looking for motivation to keep going in your entrepreneurial journey, you’re in for a treat with this one!







    Key Takeaways:



    Don’t wait for permission

     

    People like to do business with people they like

     

    Sanity metrics over vanity metrics

     

    Don’t let ego get in the way






    Quotes:

    “There wasn't a plan. I didn't know what I was doing, I was just cruising through life and jobs and seeing where one thing would take me, and you know just exploring everything that was available to me.”

    “It wasn't even about the money at the beginning [when we weren’t] able to secure funding and I had to find a way to finance myself. It was also the fact I didn't get validation for my idea because getting that funding means that someone believes in you, to the point that. They're investing in your business.”

    “I have changed a lot as a business owner and as a leader. I used to micromanage everything at the beginning and get stressed about every single detail and that wasn't good for me or my team. And over the years I've mellowed down a lot and I'm more about leading the vision and letting everyone run their work, their department, their side of the business, and then we all get together.”

     

     

    Meet Your Host:

    Hi, I’m Shaa.

    I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

    I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

     

    Where To Find Shaa:

    Website - https://www.shaa.com/quizfunnel

    Facebook - https://

    • 33 min
    Episode 38 - How To Generate More Leads With Quizzes - with Ryan Levesque

    Episode 38 - How To Generate More Leads With Quizzes - with Ryan Levesque

    Episode 38 - How to Generate More Leads Using Quizzes with Ryan Levesque

    Welcome to Building a Bigger Table

    The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

     

    In This Episode:

     

    Welcome to episode 38 where I’m joined by Ryan Levesque who I’ve invited to come and speak about quizzes. In my opinion, quizzes are the easiest, cheapest, and most fun way to build your audience - so if you’re not using them yet, I highly recommend you start now.

     

    Whether you’re just starting out, or if you’ve been going for a couple of years and have hit a plateau, quizzes are the number one way for you to get yourself and your business seen by more people. And not only that, they will get you seen by the right people - the ones who are ready, able and willing to buy from you.

     

    In this episode Ryan takes us through his background and why he has come to be obsessed with all things quiz. He reveals the 3 biggest benefits of them, the 2 different purposes they serve, as well as the optimum number of questions your quiz should have.

     

    We also share details of a super useful workshop that you don’t want to miss! If you’re not currently serving and selling to your ideal clients through quizzes, then this episode is for you!






    Key Takeaways:



    A cheap way to get leads

     

    Transferable across industries

     

    High conversion rate

     

    Can customise content for leads





    Quotes:

     

    “The psychology of quiz funnels really taps into the psychology of what we call self discovery. Which is you're helping people identify and learn something about themselves.”



    “See how you're able to really demonstrate your empathy and understanding of that person's situation, how you're demonstrating your desire to serve before you sell and how it changes the sales dynamic completely.”



    “We have access to 200 million data points. We've had 12,000 quizzes. Built on our platform. And with that information, we know a tremendous amount about what works and what doesn't work and how to separate successful quizzes from unsuccessful quizzes.”

     

     

    Meet Your Host:

    Hi, I’m Shaa.

    I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

    I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

     

    Where To Find Shaa:

    Website - https://www.shaa.com/quizfunnel

    Facebook - https://en-gb.facebook.com/shaawasmund/

    Instagram - https://www.instagram.com/shaawasmund/

    Clubhouse - @Shaa

    See omnystudio.com/listener for privacy information.

    • 27 min

Customer Reviews

5.0 out of 5
41 Ratings

41 Ratings

cityscribe ,

Brilliant!

Just the encouraging push we need packaged in a podcast. Great!

HazelRussell ,

Awesome 👏🏻

After discovering Shaa on Clubhouse recently, I was delighted to find this podcast. It is full of really useful information in a no BS way. I love this girl 💪🏻. Thanks Shaa for the great content

Emergy77 ,

Perfect podcast!

Absolutely loved every episode of building a bigger table! So much knowledge, tips and wisdom nuggets! Can’t wait for the next episode! Thanks Shaa

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