Building Your Brand With Microsoft Senior Storyteller Miri Rodriguez PodCatalyst: The Official Podcast of IABC

When it comes to brand-building, the communicator is
well-equipped to not only manage that of their organization or clients, but
their own brand as well. So what does that look like in practice?

Miri Rodriguez, senior storyteller at Microsoft, offers her
insight and sage advice to “date the brand and marry yourself.”

IABC Content Manager Kristin Frankiewicz sits down with Miri
to learn more about her role at Microsoft, the journalistic approach she takes
as storyteller, smart ways to use artificial intelligence while blending a
human touch, why building your own brand matters and more. 

Miri Rodriguez is a globally recognized storyteller,
bestselling author of “Brand Storytelling” and
owner of Be Mindful Be Happy.
Rodriguez brings 15+ years of expertise, valuable industry and consulting
insights matched with a lighthearted and authentic delivery approach. She has
earned several awards in digital marketing and customer experience and is
ranked as top in-demand speaker at leading industry conferences around the
world. Her social advocacy and philanthropic work include volunteering to train
social enterprise leaders in Africa, coaching students at Network for Teaching
Entrepreneurship in the U.S., and mentoring men and women to build their
personal brand with empathy, passion and purpose. Rodriguez currently works at
Microsoft as a senior storyteller for Health and Public Sector Industries.

LINKS

Learn more about Miri at mirirod.com


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