47 episodes

Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand.

Produced by: Lucy Lucraft (Instagram @lucylucraft
Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

Building your Brand Liz Mosley

    • Business
    • 5.0 • 58 Ratings

Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand.

Produced by: Lucy Lucraft (Instagram @lucylucraft
Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

    How to cope with criticism

    How to cope with criticism

    You can't make an omelette without breaking some eggs, right? One of the universal truths of building a brand is that you can't avoid criticism and, while it can be unpleasant, it also offers a huge opportunity for growth and change too.
    In today's episode I open up about my experience of criticism in my business as well as sharing some of your stories too.
    If you enjoyed this episode please leave a 5* rating and review. 

    • 21 min
    Sales Funnels Simplified with Menekse Stewart

    Sales Funnels Simplified with Menekse Stewart

    If you've ever wanted to understand what a funnel is and how it fits into your sales and marketing this episode, with returning guest Menekse Stewart, is a must listen.
    In less than an hour we dive deep into sales and marketing funnels, how we all use them (even when we don't realise we are) and the difference between a value driven marketing funnel vs. a 'skeazy' one.
    Alongside really practical marketing tips Menekse gives all you small business owners a much needed boost of confidence to start implementing sales and marketing funnels that align with your values.
    Referenced in the episode: 
    - The importance of your logo with Made by James
    - Getting to grips with email marketing with Menekse Stewart

    Connect with Menekse: https://www.marketingwithmenekse.com/
     
     

    • 42 min
    4 ways small businesses have the advantage

    4 ways small businesses have the advantage

    Wearing all the hats as a small business owner can be exhausting and it's SO easy to feel worn down by it all.
    But today I'm offering four ways small business owners have the upper hand over big businesses and why you shouldn't sleep on those advantages.
    If you've been feeling worn out and
    disillusioned
    with your small biz this is the perfect pep talk episode to listen to. 
    If you enjoy listening to Building Your Brand please leave a 5* rating and a review.
    @lizmosley
    https://www.lizmosley.net/design-your-own-branding

    • 12 min
    Using the Circle Planner to get organised with Carla Pyke

    Using the Circle Planner to get organised with Carla Pyke

    In this episode I chat to Carla Pyke who created the circle planner and founded her business selling beautiful and practical planners to help people feel less overwhelmed and able to enjoy life more. 
    We talk about how Carla started the circle planner. Her tips for being productive. How she uses her planner and how the behind the scenes of your business can impact your brand. 
    If you want an authentic peak behind a beautiful brand then you are going to enjoy this episode! 

    • 35 min
    Making the most of social media with Andy Lambert

    Making the most of social media with Andy Lambert

    In this episode I am joined by Andy Lambert who has over 12 years of experience in creating markets, building profitable businesses, and leadership roles in industry-leading SaaS (Software-as-a-Service) organisations. 
    Working exclusively in B2B SaaS, he has led sales and marketing teams, created two businesses from scratch, and achieved significant exits.
    In 2016, he joined two others as one of the founding team of ContentCal, a social media marketing SaaS product. Over the course of five years, they raised over $10m, grew to be used by multiple thousands of customers in over 100 countries, won numerous awards, and, at the end of 2021 were acquired by Adobe Inc.
    Andy share’s brilliant content on the data and numbers surrounding social media and we delve into how social media can still be beneficial for small businesses and where they might consider investing their time and energy based on the current engagement stats. 

    • 55 min
    How to market your business ethically with Anyo Green

    How to market your business ethically with Anyo Green

    In this episode I chat to Anyo Green from Northern Bee Marketing who has a decade of social media & digital marketing experience. She first dabbled in SMM as a self-taught enthusiast back when Pinterest was an invite-only platform!  Her passion led her to work full-time where she marketed it all from wedding favours & bed frames to services at some of the UK's leading companies.
    Anyo also spends a lot of time thinking and creating brilliant content about ethical marketing and what it looks like. We chat through some real examples and also about how ethical marketing is journey.

    • 44 min

Customer Reviews

5.0 out of 5
58 Ratings

58 Ratings

LauraKSayers ,

Perfect to work to!

I’ve been sticking Liz’s podcast on when I’m working and need some motivation, fresh ideas, or focus. It’s filled with helpful advice for creatives and the interviews are totally relaxed and relatable… feeling inspired!

Delio123 ,

Great inspirational podcast for business owners!

When i’ve felt insecure and unsure of my business, this is the podcast I have turned to, to learn from other business owners and become inspired by other peoples stories. Keep up the good work Liz! :)

YLSmith ,

So insightful, absolute recommend for all freelancers and small biz owners!

I discovered Liz’s podcast through Instagram and have been binge listening while working from home over the last couple of weeks!

I’ve been yearning to take my ‘side hustle’ to the next level recently - as a designer I’m obsessed with all sides of branding and creative strategy but wasn’t sure where to start or what to focus on. Every episode is so insightful, wonderful to listen to and not at all pretentious.

Have already started putting some tips into practice and feeling confident and positive about the results 😍 Couldn’t recommend more!