136 episodes

Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand.

Produced by: Lucy Lucraft (Instagram @lucylucraft
Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

Building your Brand Liz Mosley

    • Business
    • 5.0 • 85 Ratings

Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand.

Produced by: Lucy Lucraft (Instagram @lucylucraft
Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

    How I Grew My Email List from 250 to 5000+

    How I Grew My Email List from 250 to 5000+

    Welcome back to a special summer series of mini solo episodes. Today I'm diving into my experience growing my email list from 250 to over 5,000 subscribers over the past few years.
    I talk about the evolution of my email marketing strategy, including my switch from MailChimp to Flodesk, the importance of taking part in summits and bundles, and how hosting free workshops and creating engaging lead magnets helped boost my list.
    I also emphasize the significance of owning and backing up your email list, and how a strong mailing list can generate revenue through affiliate marketing and product promotions. 
    I hope you enjoy today's episode! 
    Episode highlights:
    01:47 Starting My Email List Journey
    02:58 Switching to Flodesk
    04:34 Summits and Bundles for List Growth
    07:38 Hosting Free Workshops
    08:08 Exploring Lead Magnets
    09:33 Future Plans and Backup Tips
    11:04 Monetizing the Mailing List
    If you aren't already on my list and want to join then you can sign up here

    • 13 min
    How to Make the Most of Networking Events with Ange Lyons

    How to Make the Most of Networking Events with Ange Lyons

    Today on the podcast, I'm chatting with Ange Lyons, a brand and marketing graphic designer with 12 years of freelancing experience. I've follow Ange for years and recently met her at a networking event so I knew it was the perfect topic to talk to her about. 
    Ange is known for her excellent networking skills and community involvement and in this episode, she shares really insightful tips on authentic networking, the benefits of being part of communities, and advice on overcoming the common dread associated with networking.
     We discuss in-person versus online networking, budgeting for networking, and the impact of networking on business growth and personal confidence. Ange also highlights some of her favourite (and least favourite!) networking experiences.
    Episode highlights: 
    04:20 The Reality of Networking Events
    07:48 The Benefits of Networking for Business Growth
    12:17 In-Person vs. Online Networking
    21:58 Maximizing Networking Benefits
    Thanks to Studio Cotton for sponsoring this episode.
    Don't forget to check out Ange online and follow her on Instagram!
    If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
    This episode was written and produced by me and edited by Lucy Lucraft.
    If you enjoyed this episode please leave a 5* rating and review! 
     

    • 44 min
    Building Brands for Movies with Annie Atkins

    Building Brands for Movies with Annie Atkins

    Have you ever wondered who does the design work for the fictional worlds that we see in films or TV programs? You know, the old fashioned letters, or a historical telegram, or maybe a brand for a business, or packaging for products. Today on the podcast it is such a treat for me to chat to Annie Atkins.
    Annie is a designer and prop maker for film and television, and she is particularly known for her work on various Wes Anderson films, including the Grand Budapest Hotel. We chat about how Annie struggled creating brands when she worked for an advertising agency, but how she got good at it when designing fictional brands for film.
    We talk about how she has diversified her income, the things that went wrong in her work, and the Reddit threads dedicated to that, and also how Annie Annie had planned to give up her career in graphic design, but then almost accidentally stumbled across this area of design that she loves. I had so much fun chatting to Annie, and I think you're really going to enjoy this episode, but I would love to hear what you think, so come and find me on Instagram, I'm always there at @LizMMosley, or I recently have started an Instagram for the podcast, which is @buildingyourbrandpodcast. So come and let me know on either of those, what you thought of the episode, and I hope you enjoy it.
    Episode highlights:
    02:50 Annie's Journey into Film Design
    07:54 Challenges and Learning in Design
    10:11 The Impact of AI on Design
    19:17 Creating Fictional Brands for Film
    23:56 Embracing Familiarity Over Originality in Film
    25:13 Dealing with Criticism and Mistakes
    Thanks to Studio Cotton for sponsoring this episode.
    Don't forget to check out Annie online and follow her on Instagram!
    If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
    This episode was written and produced by me and edited by Lucy Lucraft.
    If you enjoyed this episode please leave a 5* rating and review!

    • 41 min
    Embracing Creativity in Everyday Business: A Chat with Ben Tallon

    Embracing Creativity in Everyday Business: A Chat with Ben Tallon

    I've talked before about creativity and the importance of experimenting in your business, and it's something I've prioritised in my own work. So today's episode with illustrator and creative explorer Ben Tallon is a real treat as we dive into the multifaceted nature of creativity.
    We explore how creativity isn't limited to traditional artistic endeavors and Ben shares his journey of 16 years as a freelance illustrator and his passion for creativity in various forms, from setting up music companies to podcasting. We also talked about the importance of creativity in daily activities, how adversity can spur creative growth, and the potential impact of AI on the creative industry.
    If you want practical tips on how to nurture your creative spirit in everyday life, you'll love this episode.
    Episode highlights: 
    04:05 Defining Creativity Beyond Artistry
    06:21 The Role of Creativity in Problem Solving 
    21:21 Reconnecting with Childlike Imagination 
    29:32 Balancing Work and Play 
    Thanks to Studio Cotton for sponsoring this episode.
    Don't forget to check out Ben online and follow him on Instagram!
    If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
    This episode was written and produced by me and edited by Lucy Lucraft.
    If you enjoyed this episode please leave a 5* rating and review! 
     

    • 44 min
    Mastering Instagram for Sustainable Business Growth with Laura Jane Barnes

    Mastering Instagram for Sustainable Business Growth with Laura Jane Barnes

    In this episode of the podcast, I'm joined by Laura Jane Barnes, a creative business strategist with a passion for Instagram.
    Laura shares her journey from a fine art portraiture artist to corporate and eventually to her current role where she helps businesses grow sustainably on Instagram. We chat about her viral song, 'It costs that much 'cos it takes me f@@king hours!' and creating engaging content.
    Laura shared her tips for revitalizing your love for creating content, the importance of foundational marketing skills, and how to stand out in a saturated market. We also explore her experiment with a secret business to prove that it's possible to grow from scratch without leveraging an existing audience. 
    This chat is packed with inspiration and practical advice for all you small business owner's looking to fall back in love with Instagram!
    Episode highlights: 
    09:42 Adapting to Social Media Changes
    12:46 Engagement and Content Creation Strategies
    25:52 Mastering the Art of Hook
    29:57 Going Viral: The Ups and Downs
    Thanks to Studio Cotton for sponsoring this episode.
    Don't forget to check out Laura online and follow her on Instagram!
    If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
    This episode was written and produced by me and edited by Lucy Lucraft.
    If you enjoyed this episode please leave a 5* rating and review! 
     

    • 50 min
    How to Use TikTok with Tigz Rice

    How to Use TikTok with Tigz Rice

    Okay, I haven't talked about it for a while so you might've forgotten (!) but remember that time I went viral on TikTok? Well since then I've been woefully absent on the app so I thought it was finally time to focus on it and there's no better way to do that than dedicating an episode of Building Your Brand to it! 
    So in today's episode I chat with personal branding and Boudoir photographer & TikToker Tigz Rice who grew her following to 100k in less than a year! We discuss their experiences going viral and some of the challenges maintaining a presence on the platform. 
    Along the way we covered strategies for content creation and growth on social medi and leveraging different platforms for brand success. 
    If you think TikTok isn't for you, this episode will change your mind! 
    Episode highlights:
    06:12 Tigz's TikTok Success Story: From Lurker to Influencer
    11:36 Content Strategy and the Impact of Virality on Business
    19:21 The Debate on Faceless Branding: Authenticity vs. Anonymity
    25:14 Building Confidence for the Camera
    27:41 Exploring Self-Photography and Virtual Shoots
    30:16 The Importance of Posing and Photographer Relationships
    35:45 Outsourcing and Managing Social Media
    39:22 Navigating Platform Uncertainty and Embracing Owned Spaces
    41:09 Diving into TikTok: Strategies and Community Building
    Thanks to Studio Cotton for sponsoring this episode.
    Don't forget to check out Tigz online and follow her on TikTok
    If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
    This episode was written and produced by me and edited by Lucy Lucraft.
    If you enjoyed this episode please leave a 5* rating and review! 
     

    • 32 min

Customer Reviews

5.0 out of 5
85 Ratings

85 Ratings

Emily_Inkly Copy ,

Easy and inspiring listening!

This podcast is the perfect thing to accompany your morning coffee and provide you with a little boost of human connection, professional insight and creative inspiration. The tone is relaxed and friendly but Liz and her guests deliver really usable guidance and knowledge. Highly recommend to freelance creatives and anyone running their own business and looking for great tips and ideas. Thanks Liz and keep it up!

LouiseBettylou ,

Great insights and lovely vibe!

I recently discovered Liz's podcast, and love her style! The vibe is very relaxed and feels like listening to a chat between pals...but a chat that actually teaches you something. Loving the variety of topics covered, and look forward to listening to more!

Philip Michael Donnelly ,

Building your Brand/ How to avoid burnout

I enjoy listening to Liz’s podcasts, the variety, the mixture of creativity and business acumen makes for great content. I took a lot of value from the podcast on burnout, it wasn’t glamorous or melodramatic - just real. Apart from the health implications of stressful businesses and self promotion, I liked the idea of private spaces to experiment, explore and make stuff that doesn’t have to be Instagrammable or profitable. We need space to express ourselves without pleasing an audience or being deflected by un-requested feedback. Well worth a listen.

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
The Martin Lewis Podcast
BBC Radio 5 Live
A Book with Legs
Smead Capital Management
Making Money
Kindling Media
Working Hard, Hardly Working
Grace Beverley
Prof G Markets
Vox Media Podcast Network

You Might Also Like

The Social Sunday
Hannah Isted
Conversations of Inspiration
Holly Tucker MBE
The Professional Creative
Bonnie Christine
The Laura Horn Art Podcast
Laura Horn
Slo Mo: A Podcast with Mo Gawdat
Mo Gawdat
The Futur with Chris Do
The Futur