14 episodes

Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.

Good Content with Shannon McKinstrie Shannon McKinstrie

    • Business
    • 5.0 • 2 Ratings

Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.

    What You Really Need to Know About Writing Instagram Captions

    What You Really Need to Know About Writing Instagram Captions

    If you’ve been stressing about your Instagram captions, you need to hear this episode! No more wondering how long a caption should be, I’m sharing an easy to remember formula with all the essentials. We’re discussing hooks and how to use them, the importance of your call to action (especially if your goal is to grow and sell!) with helpful examples to start writing your ideal caption.In this episode we’ll be covering:The Instagram Creators account and "engagement bait"The essentials of writin...

    • 13 min
    Ditching the Toxic Advice on Instagram

    Ditching the Toxic Advice on Instagram

    If you're feeling overwhelmed on Instagram, just know you're not the only one. It’s time to cut through the noise and bust some major social media myths that everyone is asking about. I’m calling out the biggest lies on Instagram right now (copy and pasting, editing and deleting, hashtags, and engaging with content outside your niche) and sharing the no-fluff advice you need to hear. I’ll talk about how instrumental Instagram stories have been to my business, how I use the “story test” and wh...

    • 13 min
    Breaking the Rules of Instagram Marketing

    Breaking the Rules of Instagram Marketing

    How well do you know your audience? When you're creating good content, you have to know your audience. You have to know what they'll find funny. You have to know what their worries are. What are they searching for on the Internet? You have to know them that well. You may have seen these gurus saying, you have to do this, you have to stop doing this, you have to…I’m reminding you that you know your people best. There are no absolutes and what works for one person, doesn’t necessarily work for ...

    • 11 min
    Turning Testimonials into Engaging Content for More Sales

    Turning Testimonials into Engaging Content for More Sales

    If you have been wanting to throw out Instagram, please don’t! I know we have seen some crazy shifts on Instagram lately, which means it’s more important than ever to create good content. So let's talk about creating the type of content that gets you sales, because I know you guys are here to make money. Creating testimonial content has nothing to do with another Canva graphic, instead we're turning client success stories into engaging content that actually makes sales, even if you haven’t ma...

    • 12 min
    Flipping the Script on Educational Content

    Flipping the Script on Educational Content

    I haven’t been feisty on the podcast yet, but today’s the day. I know you’ve probably heard the algorithm is changing again. Here’s the thing, it’s not that the algorithm is changing, it’s what works is changing, and what you need to know is that Instagram favors engagement. Let's take a peek at the Reels content we created at the Annual Social Squad Society Retreat and discuss why people don’t want to be educated on Instagram anymore and what to do instead.In this episode we’ll be covering:C...

    • 13 min
    Creating Content That Starts a Conversation

    Creating Content That Starts a Conversation

    Let’s dive into what’s working right now on Instagram in May 2024. Here’s the deal, a lot of people are overthinking their content. So today, we’re going to chat about creating conversational content to bring people into your world and how to keep it simple.Did I mention this episode is coming to you from the Social Squad Society retreat in Savannah, Georgia? Make sure you stay till the end for a surprise guest!In this episode we’ll be covering:Sharing mind-blowing tips is easier than you thi...

    • 6 min

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