Building your Brand Liz Mosley

Today's episode is a chat with business and mindset coach Nicola Charlotte who generously shared her strategies for buidling freedeom and flexibility into your business by attracting  dream clients, restructuring businesses for passive income, and diversifying income streams.
Nicola shared her insight on building a business that supports a desired lifestyle without compromising freedom, the importance of personal branding and storytelling in attracting clients, and practical tips for creating content that builds credibility and nurtures relationships organically.
We also chatted about the challenge of passive programs, the implications of AI and personal touch in standing out. Nicola also provided some really practical advice on planning and executing the development of new income stream which was so helpful.
Grab a cuppa and dive in.....
Episode highlights: 
02:40 The Importance of Networking and People Skills
05:25 Giving Back to the Community through Talks and Workshops
17:06 The Role of Constructive Criticism and Feedback in Career Growth
32:02 Marketing your Work Online
Thanks to Marketing Magic for sponsoring this episode.
Don't forget to check out Nicola's podcast and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 
 

Despite visual branding being my bread and butter, I've rarely talked about it onb the podcast. So I've rectified that with this juicy chat with designer and educator  Hannah Bacon.
We dive deep into the definition of branding: Hannah shares her unique perspective on branding as a business's 'clothes' and the significance of consistency in visual elements to avoid customer confusion and strengthen brand recognition.
As ever, I manage to stumble upon another juicy challenge (!) so grab a coffee and jump into our chat.
Episode highlights: 
03:35 The Importance of Branding for Small Businesses
10:32 When to Invest in Branding: Insights for Startups 
21:22 Common Mistakes in Visual Branding and How to Avoid Them
25:53 Embracing Your Unique Aesthetic in Design
28:38 The Challenge of Maintaining Brand Consistency
37:26 Exploring Creativity with Two-Hour Branding Challenges 
Thanks to Marketing Magic for sponsoring this episode.
Don't forget to check out Hannah online and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 

It's an episode in the wild today as I record on the go with my roving microphones from OFFF Barcelona with freelance illustrator Carina Lindmeier.  
I was really excited to chat to Carina all about how people can use illustration in their branding, which I think is often really overlooked way to add creativity and consistency to your brand.
We chat about the versatility and emotional depth illustrations add to branding, particularly how it conveys brand personality, connects across languages, and engage audiences,
Don't worry if that all sounds overwhelming because we also explain the practicalities, like working with illustrators, the impact of using icons or mascots, and unique ways to use illustrations beyond websites to surprise and delight your audience! 
Episode highlights: 
01:45 The Emotional Connection of Illustration
03:18 Illustration: A Tool for Brand Personality and Accessibility
06:37 Diving Into the Creative Process and Tools
10:43 Finding and Working with the Right Illustrator
Thanks to Marketing Magic for sponsoring this episode.
Don't forget to check out Carina online and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 

Without veering into toxic positivity, todays episode is all about the power of being kind! I chat with my pal watercolour illustrator Imogen Partridge about how kindness and support have helped her become a cheerleader of small businesses. 
Among many juicy tangents we chat about the impact and repercussions of comparisons and negativity online, the challenges that come with showing up online and the importance of aligning with your values and intentions.
Episode highlights: 
01:54 The Impact of Kindness and Support
06:38 Dealing with Comparison and Jealousy
15:04 The Dilemma of Free vs Paid Content 
20:59 Building a Supportive Community
25:57 The Role of Kindness in Business Decisions 
Thanks to Penfold for sponsoring this episode.
Don't forget to check out Imogen online and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written by me and produced by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 

Sometimes I get to dive into some really deep conversations on this podcast and today I'm chatting about about the personal growth and inner work essential for running a creative business with illustrator and designer Emily Wylde.
We talked about Emily's journey of starting her own business during the pandemic, the importance of having honest conversations with ourselves, and the impact of therapy and coaching on personal and business growth.
And we touched on the challenges of putting work online, dealing with red flag clients, and the significance of authenticity (beyond the buzzword!)
I really hope that you enjoy this more introspective chat and take on building brands today.
Episode highlights: 
05:58 Embracing Authenticity and Vulnerability in Brand Building 
09:27 Navigating Client Relationships and Building Resilience 
13:01 The Healing Journey of Embracing Your Inner Child
15:26 Authenticity in Business: Beyond the Buzzword
20:20 Finding Your Unique Path and Defining Success on Your Own Terms
33:40 The Impact of Comparison and Cultivating a Mindset of Experimentation 
Thanks to Marketing Magic for sponsoring this episode.
Don't forget to check out Emily online and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 

I've talked a lot about values  and brand values on this podcast. And recently I've had some situations in my business where my values have been put to the test, leading me to make decisions that others might disagree with. 
And so, when I asked who would be the best person to talk to me about this, everyone told me to talk to Keri Jarvis. Keri is a developmental coach, intersectional feminist, charity co-founder and community activist and through her work she's helped lots of people to imagine a world where they can run their business with integrity.
This was such a rich conversation and, for me personally, it was a really helpful one to have.
Episode highlights: 
02:56 The Consequences of Misalignment with Brand Values
05:52 The Journey of Self-Awareness and Value Alignment
11:17 The Impact of Social Media on Business Values
16:59 The Role of Change and Growth in Business Values 
22:16 The Challenge of Balancing Personal Passion and Business Needs
Thanks to Penfold for sponsoring this episode.
Don't forget to check out Keri online and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review!