C-E-OVER-IT Carli Anna

This episode is a deep dive into the intricate process of launching digital products. Carli Anna shares her extensive experience and lessons learned from various marketing strategies, emphasizing the importance of audience engagement, adaptability, and the human aspect of marketing. Through personal stories and strategic insights, she offers valuable advice for anyone looking to make a mark in the digital product space.



Time Stamps:




00:00 - 00:59: Introduction and overview of the episode’s focus on marketing digital products.
01:00 - 03:18: Introduction to the "Digital Product Disruptor" course.
03:19 - 05:36: Carli’s recent reading adventures and book recommendations.
05:37 - 12:02: Overview of various launch strategies tried over the years and their outcomes.
12:03 - 15:23: Importance of audience engagement pre-launch.
15:24 - 20:09: Real-life anecdotes from previous launches.
20:10 - 24:57: Strategic content planning for launches.
24:58 - 29:40: The value of storytelling in marketing and adapting to audience feedback.
29:41 - 34:22: Learning from failures and the flexibility needed during launches.
34:23 - 37:29: Reflections on creating a successful launch environment.
37:30 - 39:33: Importance of community and fun in building trust during launches.

Connect with Carli Anna:


Instagram: @carlianna_
Podcast IG: @ceooveritpodcast
Website: www.carlianna.co

Books:


"The Way of Kings" by Brandon Sanderson
"A Bride" by Ali Hazelwood
"Just for the Summer" by Abby Menez

Don’t forget to subscribe for more insights and consider joining the waitlist for the Digital Product Disruptor course to enjoy a special discount. Tune in next week for more on our complete launching schedule!

Episode Summary

In this empowering episode, host Carli Anna sits down with Marissa Burgett and Kenzie Green from The Brief Collective to tackle the spicy topics of financial success and the anti-10K month movement in the creative industry. Discover how breaking financial taboos and embracing a community mindset can lead to greater success and fulfillment in creative fields.



Timestamps


00:00 Introductions

08:05 Our fave business books.

14:41 Anti-10K movement preys on insecurities.

17:23 Stop belittling ourselves and others, empower instead.

24:59 Ignorance leads to unintentional inappropriate behavior.

31:52 Emotional discounting affects creative delivery and resentment.

32:48 Undercharging devalues work and harms everyone involved.

40:58 High income doesn't eliminate new problems.

46:53 Encourage creatives to lead with internal wealth.

50:40 Don't assume, success comes from hard work.

54:46 Personal energy crucial, not just curriculum.

01:02:18 Believe in self, invest in education, succeed.



Breaking Stereotypes: Understanding the damaging impact of the anti-10K month sentiment and how it limits financial aspirations.
Community Empowerment: How shifting from a mindset of competition to one of collaboration fosters a stronger and more supportive creative industry.
Redefining Success: Emphasizing the importance of incorporating financial health into the definition of success in creative professions.

Resources Mentioned:

Books:


"If Hearts Had Training Wheels" - A poetry book mentioned by Marissa, reflecting the creative inspiration behind their work.
"Diary of a CEO" - Recommended by Kenzie for insights into business and personal development.

Connect with the Guests:

The Brief Collective


Website: The Brief Collective
Instagram: @thebriefcollective

Marissa Burgett


Website: Marissa's Design Studio
Instagram: @marissaburgett

Kenzie Green


Personal Podcast: Unapologetic Designer
Instagram: @kenziegreendesign

Connect with Carli Anna:


Website: Carli Anna Studio
Instagram: @carlianna_

Tune into C-E-OVER-IT" for more insightful discussions on creativity and entrepreneurship. Subscribe on your favorite podcast platform to never miss an episode.

Episode Summary:
Carli Anna embarks on a thought-provoking journey, challenging the traditional marketing funnel's relevance in today's dynamic consumer environment. She advocates for a shift towards a marketing ecosystem approach, emphasizing flexibility, understanding, and the integration of fast and slow marketing strategies. Drawing parallels from personal experiences, Carli highlights the importance of adapting to individual needs, both in life and in marketing.



Takeaways:


The Marketing Funnel is Obsolete: The linear progression of the traditional funnel fails to capture the complex, non-linear nature of modern consumer behavior.
Embrace the Marketing Ecosystem: A holistic approach that acknowledges multiple entry and exit points for consumer interaction.
Balance Fast and Slow Marketing: Utilize fast marketing for immediate engagement and slow marketing for long-term relationship building.
Quarter-Based Planning: A strategic framework that allows for comprehensive, phased marketing efforts.
Flexibility and Understanding are Key: Adapt marketing strategies to meet the diverse and evolving needs of the consumer base.



Chapters


[00:00:00] Introduction: Carli Anna introduces the episode's theme and objectives.
[00:03:50] The Downfall of the Marketing Funnel: Discussion on why the marketing funnel no longer serves its purpose in a modern context.
[00:10:25] Introduction to the Marketing Ecosystem: Explaining the concept of the marketing ecosystem and its advantages over the traditional funnel.
[00:17:40] Personal Anecdote - Learning from Life: Carli shares personal stories, drawing parallels between life lessons and marketing adaptability.
[00:25:15] Implementing the Ecosystem Approach: Detailed strategies for adopting an ecosystem approach in marketing plans.
[00:33:30] Fast vs. Slow Marketing: Breaking down the differences and how to effectively balance both in your strategy.
[00:41:45] Quarter-Based Planning Explained: How to structure your marketing efforts on a quarterly basis for maximum impact.
[00:50:20] Conclusion and Call to Action: Summarizing the episode's key points and encouraging marketers to embrace the ecosystem approach.

Recommended Resources:


Transforming the Difficult Child by Jennifer Eastley and Howard Glasser: A resource highlighting the importance of adaptability and understanding.
Vogue’s Study on Consumer Behavior: An insightful study providing evidence for the shift towards ecosystem-based marketing strategies.
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marketing funnel, ecosystem, marketing strategies, fast marketing, slow marketing, quarterly plan, goals, authority content, educational content, hot takes, small claims court, damages

In this episode, Carli Anna discusses the investments she plans to make in 2024. She emphasizes the importance of looking at investments holistically, including monetary and time investments. She shares her plans to invest in brand legitimacy through trademarking, personal growth through therapy, personal reading and learning, personal entertainment, business programs and courses, business coaching and mentorship, personal rest and quiet weeks, new brand images, personal fitness and running, AI and automation, and PR and visibility. She encourages listeners to be intentional with their investments and to focus on what will have the maximum impact on their goals.



Chapters



00:00 Introduction and Overview

02:22 Investing in Brand Legitimacy

03:15 Investing in Personal Growth and Therapy

06:03 Investing in Personal Reading and Learning

09:56 Investing in Personal Entertainment

11:25 Investing in Business Programs and Courses

13:45 Investing in Business Coaching and Mentorship

20:05 Investing in New Brand Images

21:54 Investing in Personal Fitness and Running

23:44 Investing in AI and Automation

30:33 Investing in PR and Visibility

37:31 Conclusion

Summary

In this episode, Carli Anna and Taylor Torres discuss various topics including creating a newsletter and podcast outside of business, creating content that connects with your audience, balancing motherhood and entrepreneurship, the importance of asking for help, involving children in communication and decision-making, and the myth of balance and prioritizing feelings. In this conversation, Carli Anna discusses how personal stories can be incorporated into sales, the importance of creating connections for sales success, and the role of dialogue in the sales process. She also shares where listeners can find more information about her work.



Takeaways


Creating content that goes beyond business can help you connect with your audience on a deeper level.


Sales come when someone trusts you, so building a personal connection with your audience is important.


Finding time for self-care, such as working out, can help you become mentally strong and resilient.


Balancing motherhood and entrepreneurship requires asking for help and involving your children in communication and decision-making.


Balance is not a fixed state, but rather a constant process of adapting and prioritizing based on your values and goals. Incorporating personal stories into sales can make the process more relatable and engaging.


Building connections with others is crucial for sales success, as these connections can lead to referrals and future opportunities.


Dialogue plays a significant role in selling, as it allows for a deeper understanding of the customer's needs and builds trust.


Taylor can be found on Instagram (@chanelandlee), her website (www.chanelandlee.com), and her podcast (Serious Pod). She also has a newsletter called Earn After Reading.







Chapters

00:00 | Introduction and Overview

03:00 | Creating a Newsletter and Podcast Outside of Business

08:28 | Creating Content that Connects with Your Audience

13:09 | Snacks and Tracks

22:02 | Balancing Motherhood and Entrepreneurship

27:06 | The Importance of Asking for Help

34:12 | Involving Children in Communication and Decision-Making

37:00 | The Myth of Balance and Prioritizing Feelings

41:02 | Using Personal Stories in Sales

41:59 | Creating Connections for Sales

42:28 | The Importance of Dialogue in Sales

42:58 | Where to Find Taylor



Taylor

www.chanelandlee.com

@chanelandlee



Carli Anna

Carlianna.co

10kgirlgang.com

@carlianna_ 

Summary



In this episode, Carli Anna celebrates the second episode of her podcast and shares her excitement about using AI tools to streamline her podcast production process. She discusses the benefits of using AI for podcast editing and creating bite-sized content. Carli Anna also talks about her upcoming transition as her children start school and how it will simplify her life. She reflects on the changes in her role as a mother and contemplates the impact of brain development on marriage. Carli Anna shares her book recommendations and reviews the movie Dune 2. She also recommends Costco snacks and discusses the sponsorship of her program, 10K Girl Gang. Finally, Carli Anna opens up about the difficult decision to scale down her business and emphasizes the importance of making the business work for oneself.



Takeaways




Using AI tools can greatly simplify podcast production and content creation.
Transitioning to a new phase of motherhood can bring mixed emotions and new challenges.
Dune 2 was amazing
Starting with contractors can be a more manageable approach to scaling a business.
It is important to make business decisions that align with personal values and vision.



Chapters



00:00 Introduction and Celebration

00:29 Using AI to Streamline Podcast Production

01:25 Using AI Tools for Podcast Editing

03:20 Looking Forward to Kids in School

04:18 Transitioning to a New Phase of Motherhood

05:10 Marriage and Brain Development

06:10 Book Recommendations: Dune 2

07:05 Review of Dune 2 Movie

08:30 Costco Snack Recommendations

10:55 Sponsorship: 10K Girl Gang

22:38 Starting with Contractors

29:25 Making the Business Work for You

30:22 Conclusion and Taking Bold Choices



Find Carli

carlianna.co

10kgirlgang.com

instagram.com/carlianna_