Case Study: How PayPal use Neuromarketing

This episode we dive into how Paypal has used Neuromarketing to re-strategise their marketing and brand identity. We discuss the huge effect this had on consumers and the e-payment market. Main study’s reference: Casado-Aranda, L. A., Liébana-Cabanillas, F., & Sánchez-Fernández, J. (2018). A neuropsychological study on how consumers process risky and secure E-payments. Journal of Interactive Marketing, 43(1), 151-164. Find out more on our LinkedIn: https://www.linkedin.com/company/neurogenius-marketing/ Any questions? Email us! @neurogeniusmarketing@gmail.com