8 episodes
NeuroGenius Marketing NeuroGenius Marketing
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- Business
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5.0 • 2 Ratings
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We’re on a mission to bring the fascinating field of Neuromarketing to everyone.
The NeuroGenius Marketing Podcast is hosted by Roisin and Clemm - each episode diving into a new and exciting topic from the field of Neuromarketing. We uncover how understanding the 'why 'and 'how' of consumer behaviour can transform your marketing.
So, tune in to unlock the potential of Neuromarketing.
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Eye Tracking: Secrets of the Consumers' Gaze
From big corporations to small low-budget campaigns, eye-tracking can be an amazing tool to aid effective consumer engagement in your marketing.
In this episode we discuss why it is so important, how anybody can use it, and what Neuromarketing techniques can be used to create eye-opening results!
Check out our favourite eye-tracking website! https://gazerecorder.com/
Find out more on our LinkedIn: https://www.linkedin.com/company/neurogenius-marketing/
Check out our website: https://neurogeniusmarketing.com/
Any questions? Email us! @neurogeniusmarketing@gmail.com -
Case Study: Barbie's Marketing Masterpiece
Barbie has taken the world by a pink storm, but how have they used Neuromarketing to create a globally renowned marketing campaign? In this episode we discuss how psychology in marketing could have been used by Barbie to help create the Barbie phenomenon.
Find out more on our LinkedIn: https://www.linkedin.com/company/neurogenius-marketing/
Got any questions? Email us! @neurogeniusmarketing@gmail.com -
Case Study: How PayPal use Neuromarketing
This episode we dive into how Paypal has used Neuromarketing to re-strategise their marketing and brand identity. We discuss the huge effect this had on consumers and the e-payment market.
Main study’s reference: Casado-Aranda, L. A., Liébana-Cabanillas, F., & Sánchez-Fernández, J. (2018). A neuropsychological study on how consumers process risky and secure E-payments. Journal of Interactive Marketing, 43(1), 151-164.
Find out more on our LinkedIn: https://www.linkedin.com/company/neurogenius-marketing/
Any questions? Email us! @neurogeniusmarketing@gmail.com -
Sensory Marketing 2: Sound and Taste
How can the way we process sound and taste influence our unconscious consumer behaviour? Companies like Ikea, Cadbury and Instagram are using these techniques to increase their marketing effectiveness - but how?
Join us in this episode as we discuss how sound and taste can be an effective and strategic method to boost modern marketing.
Find out more on our LinkedIn: https://www.linkedin.com/company/neurogenius-marketing/
Check out our website: https://neurogeniusmarketing.com/
Any questions? Email us! @neurogeniusmarketing@gmail.com -
Sensory Marketing 1: Smell & Touch
How do marketers appeal to consumer's smell and touch to drive desired buying behaviour? Which big companies are using these techniques? What does the future of sensory marketing look like as we move into the digital age?
Find out more on our LinkedIn: https://www.linkedin.com/company/neurogenius-marketing/
Check out our website: https://neurogeniusmarketing.com/
Any questions? Email us! @neurogeniusmarketing@gmail.com -
Case Study: How Smint Uses Neuromarketing
Smint Case Study Special!
How has Smint used Neuromarketing to grow their brand? Has their marketing made you more likely to buy? What Neuromarketing techniques have they used, and how could they be applied to your brand?
Check out Neurensics research: https://www.neurensics.com/en/
Find out more on our LinkedIn: https://www.linkedin.com/company/neurogenius-marketing/
Check out our website: https://neurogeniusmarketing.com/
Any questions? Email us! @neurogeniusmarketing@gmail.com