37 min
"Cash Pay Scale" - The 9 Most Important Marketing Elements to Consider (Plus, Las Vegas, "Cash Pay Scale 24" Event Announcement) The Paul Gough Show
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- Business
In this one I cover 9 of the most important aspects if you're trying to scale a CASH Pay clinic, OR move from insurance to cash. One of the most interesting of the 9 is how well you can differentiate yourself from cheaper or insurance providers your patients are considering.
Most people think it's about "better service" or being "better" at the clinical skills side of things. Easy to think that way, but it's definitely NOT that simple. If you want them to pay more they to hear more than "we're better". I reveal what does make the difference, and more, on the podcast. Turn me up nice and loud and enjoy.
About the new "Cash Pay Scale 24" event: It's taking place on March 8-9-10 in Las Vegas (Lake Las Vegas) and all of the details are here: www.CashPayScale.com. Simply fill out the form on the page if you want to apply for a seat.
In this one I cover 9 of the most important aspects if you're trying to scale a CASH Pay clinic, OR move from insurance to cash. One of the most interesting of the 9 is how well you can differentiate yourself from cheaper or insurance providers your patients are considering.
Most people think it's about "better service" or being "better" at the clinical skills side of things. Easy to think that way, but it's definitely NOT that simple. If you want them to pay more they to hear more than "we're better". I reveal what does make the difference, and more, on the podcast. Turn me up nice and loud and enjoy.
About the new "Cash Pay Scale 24" event: It's taking place on March 8-9-10 in Las Vegas (Lake Las Vegas) and all of the details are here: www.CashPayScale.com. Simply fill out the form on the page if you want to apply for a seat.
37 min