Changing The Sales Game

Connie Whitman
Changing The Sales Game

Beyond the bottom line. Creating true success in sales is creating real solutions for your clients. Product knowledge is great but relationships, and understanding your client’s goals will help you stand out from the crowd. You’ll be able to anticipate their future needs and troubleshoot a potential problem. This means listening and focusing on the person you are working with, even if it’s on zoom. Connie Whitman knows sales. Changing The Sales Game will help you tighten the gap between you and your customer. Listen in for tips on how to become a trusted team member with resources, answers and ideas to solve the challenges they face, you'll be happy you did.

  1. Love in Business and Sales with Connie Whitman (Episode 232)

    2 JUL

    Love in Business and Sales with Connie Whitman (Episode 232)

    "Never look down on anybody unless you're helping them up." - Jesse Jackson Check Out These Highlights: I chose this quote because I feel that corporate America has decided to step on people to get ROI for shareholders. I know, cynical, right? I have felt this shift in the past year, specifically. I am not sure if many CEOs are looking to cash out with huge bonuses when they retire in the next couple of years or if the executives, AKA part of the human race, have decided to be a bunch of jerks. So what prompted this solo show? I had a meeting the other day with Mark Jones, the CEO of Saco & Biddeford Savings in Maine. I asked for an introduction by one of my long-time podcast guests and friends, Kevin Hancock. So what was the topic Mark and I discussed? The subject of our conversation and soon-to-be podcast episode, coming soon, was love in the workplace. Do I have your attention…lol? About Connie Whitman: Known for her energetic, passionate, heart-centered, and enthusiastic approach to sales, teaching, and coaching, Connie Whitman has served as the CEO of Changing the Sales Game for over 25 years, assisting business owners, leaders, and sales teams in building powerful organizations.  Connie is a four-time #1 international best-selling author, including her book ESP (Easy Sales Process): 7 Steps to Sales Success, as well as a speaker and podcast host. Her inspiring teaching, transformational tools, and informative content help business owners and salespeople increase their revenue streams by enhancing their communication skills. She is thrilled to share inspiring content on her international podcasts “Changing the Sales Game” and “Enlightenment of Change.”  How to Get in Touch with Connie Whitman: Website:  https://changingthesalesgame.com Email: connie@changingthesalesgame.com Free Gift: https://changingthesalesgame.com/communication-style-assessment/

    17 min
  2. Secrets to Building and Scaling Sales and Business with Borja Cuan (Episode 231)

    18 JUN

    Secrets to Building and Scaling Sales and Business with Borja Cuan (Episode 231)

    "The only way of finding the limits of the possible is by going beyond them into the impossible." – Arthur C. Clarke Check Out These Highlights: I love this quote because it reminds me of Olympic athletes who hold records, and then once that record is broken, it seems that several others come forward and break it yet again. Once what seemed impossible becomes possible, we take the blinders off and see what is truly possible, not just what we think is likely based on past performance only. About Borja Cuan: Borja joined the performance advertising industry in 1998 and has built a career in the industry, providing strategic business solutions for teams and clients. His track record of helping grow stable and successful organizations is underpinned by a career-long personal commitment to delivering exceptional client experiences. Borja combines a big-picture perspective with exacting attention to ensure that Four15’s clients and team members derive value from their work every day. How to Get in Touch with Borja Cuan: Website:  https://four15digital.com/ Email: borja.cuan@four15digital.com   Free Gift: $5K Audit—Sign Up on Website Stalk me online! LinkTree: https://linktr.ee/conniewhitman   Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.

    47 min
  3. The Secret to Pre-Sold Clients with AJ Vassar (Episode 230)

    11 JUN

    The Secret to Pre-Sold Clients with AJ Vassar (Episode 230)

    “Don’t be afraid to give up the good to go for the great.” – John D. Rockefeller Check Out These Highlights:  This is one of my favorite quotes. When things are going well, we generally don’t make any changes because everything is good. When things get bad, we stop and assess what changes may be needed to navigate the challenging situation. So good is the real enemy of becoming great.   So what habits or systems do you need to evaluate to help you become your greatest self, so you generate more sales with less work while building lifelong profitable relationships?  About A.J. Vassar: A.J. is the founder of the Pre-Sold Client System and Small Stages Big Profits. He helps entrepreneurs turn their message into money by getting in front of the right audiences, ready to buy. A.J. is on a mission to replace cold leads and hard sales with trust-based visibility that attracts ready-to-buy clients. His systems create income, impact, and influence—without the noise of ads or algorithms. How to Get in Touch with A.J. Vassar: Website:  http://ajvassar.com/ Email: aj.vassar@leverageproviders.com Free Gift: https://presoldclients.ajvassar.com/ Stalk me online! LinkTree: https://linktr.ee/conniewhitman Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.

    39 min
  4. Marketing Plan for Guaranteed Outcomes with Lori Turner-Wilson (Episode 229)

    3 JUN

    Marketing Plan for Guaranteed Outcomes with Lori Turner-Wilson (Episode 229)

    “A man who stops advertising to save money is like a man who stops the clock to save time.”  – Henry Ford Check Out These Highlights:  Sales and marketing are married. We need marketing to generate opportunities and leads that drive sales conversations and revenue. This quote resonated with me: often, we cut budgets instead of reviewing how to refine the marketing campaigns we are putting out that actually generate revenue and positive results. I see it all too often where businesses accept that marketing is this mysterious, unpredictable expense, but it doesn’t have to be. Today, my guest and I are going to discuss how you can demand guaranteed marketing outcomes, why most agencies don’t offer them, and how to actually build a marketing strategy that’s predictable, scalable, and repeatable. If you’ve ever felt frustrated by marketing that’s hit-or-miss, this is going to be a game-changer for you! About Lori Turner-Wilson: Lori is the founder of RedRover, is a trailblazer in business marketing. With 30+ years of experience, she has led transformative marketing strategies that drive measurable results for hundreds of companies. Under her leadership, RedRover became one of the only full-service B2B firms in the U.S. to guarantee marketing ROI, earning the moniker: “The Results-Guaranteed Agency.” Her innovative approach continues to reshape the industry, empowering businesses with strategies that deliver real, guaranteed outcomes. How to Get in Touch with Lori Turner-Wilson: Website: www.marketingresultsguaranteed.com Email: lori@redrovercompany.com   Gift: www.marketingresultsguaranteed.com/podcast  Stalk me online! LinkTree: https://linktr.ee/conniewhitman

    37 min
  5. Bringing LOVE to Work and Business with Kevin Hancock (Episode 227)

    20 MAY

    Bringing LOVE to Work and Business with Kevin Hancock (Episode 227)

    “The way to develop the best that is in a person is by appreciation and encouragement.” – Charles Schwab In business, and more specifically in sales, I believe that selling and communicating from a place of love, care, and respect is vital for attracting the right people to your team and creating advocates for you and your business. There is so much information and training on leadership, yet we are losing ground regarding appreciation and encouragement for our employees. Through conversations with colleagues, friends, and my own family, I see this lack of appreciation in different organizations and in various industries.   It’s sad, but there is a better way to lead people to achieve their highest productivity levels. So, how do we accomplish this? About Kevin Hancock:  Kevin is the managing owner and Chairman of one of America’s oldest family businesses and an award-winning author and nationally recognized public speaker. Hancock Lumber is a ten-time recipient of the ‘Best Places to Work in Maine and New Hampshire.  Kevin has three books published: Not For Sale: Finding Center in the Land of Crazy Horse The Seventh Power: One CEO’s Journey into the Business of Shared Leadership 48 Whispers from Pine Ridge and the Northern Plains Kevin also partners with the executive coaching firm DoorTwo to provide senior management training programs around shared leadership, dispersed power, and deep employee engagement. Kevin is a frequent visitor to the Pine Ridge Indian Reservation in South Dakota and an advocate for strengthening the voices of all individuals within a company or a community through listening, empowering, and shared leadership.  How to Get in Touch with Kevin Hancock: Website:  https://thebusinessofsharedleadership.com/ Books: https://www.thebusinessofsharedleadership.com/resources/books/ Leadership Program:  https://www.thebusinessofsharedleadership.com/about/workshop/ Stalk me online! LinkTree: https://linktr.ee/conniewhitman   Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.

    48 min
  6. AI Impacts on the Future of Work with Steve Lomas (Episode 226)

    13 MAY

    AI Impacts on the Future of Work with Steve Lomas (Episode 226)

    AI Impacts on the Future of Work with Steve Lomas (episode 226)  “Humans are not perfect, and neither is AI. But together, we can create something extraordinary.” – Andrew Ng Check Out These Highlights:  Lately, AI has been a big topic everywhere we look, from events and meetings to our offices. So, what does it mean for the future of work and its workers? This is a critical question, as it reveals the skills or understanding you may need to acquire to remain relevant in an ever-changing world filled with automation and AI options.  About Steve Lomas:  Steve is the CEO of The Roster Agency, Nashville’s premier provider of fractional creative resources. A Fortune 500 innovator and serial startup founder, he has collaborated with DreamWorks, EA Games, Philips, and ABC. As a talent acquisition consultant for lynda.com (now LinkedIn Learning), he honed his ability to identify top talent—insight he now brings to The Roster. Passionate about the freelance economy, Lomas connects professionals with leading brands, driving innovation and excellence. How to Get in Touch with Steve Lomas: Email: sl@theroster.agency Website: https://www.theroster.agency/ Podcast Episode from 4/2/25:  https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000701894929 Stalk me online! LinkTree: https://linktr.ee/conniewhitman   Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have in your business.

    44 min
  7. Business That Runs Itself with Ken Rusk (Episode 225)

    7 MAY

    Business That Runs Itself with Ken Rusk (Episode 225)

    “Hiring the wrong people is the fastest way to undermine a sustainable business.” ― Kevin J. Donaldson Check Out These Highlights:  As a business owner, I know it’s impossible to get everything done independently. I need a team to help my business continue to grow. Who I choose to work with isn’t something I take lightly because they will either support or undermine my business goals and objectives. During today’s show, my guest will reveal how businesses can create self-sustaining companies with engaged, loyal employees. From hiring strategies to retention secrets, he will share practical insights on culture-building that lead to business success and personal freedom. About Ken Rusk:  Ken is a bestselling author, entrepreneur, and workplace culture expert who built Rusk Industries into a nine-figure company. With 40 years of experience, he helps entrepreneurs reduce turnover, increase loyalty, and create self-managed teams. His book, Blue-Collar Cash, became a Wall Street Journal bestseller, and his insights have been featured in Forbes, Fox Business, and USA Today. Ken’s mission is to help business owners build thriving teams and gain freedom in their personal lives. How to Get in Touch with Ken Rusk:  Email: kelsey@visionb2bview.co Website: https://www.KenRusk.com Life Design Package Link: https://courses.kenrusk.com/ Use Discount Code: 30OFF Stalk me online! LinkTree: https://linktr.ee/conniewhitman Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have.

    46 min
5
out of 5
3 Ratings

About

Beyond the bottom line. Creating true success in sales is creating real solutions for your clients. Product knowledge is great but relationships, and understanding your client’s goals will help you stand out from the crowd. You’ll be able to anticipate their future needs and troubleshoot a potential problem. This means listening and focusing on the person you are working with, even if it’s on zoom. Connie Whitman knows sales. Changing The Sales Game will help you tighten the gap between you and your customer. Listen in for tips on how to become a trusted team member with resources, answers and ideas to solve the challenges they face, you'll be happy you did.

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