39 min
Cocktails and Community: How Yola Mezcal is Distilling Change for Women & the World Takin' Care of Lady Business®
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- Business
Luisa “Yola” Jimenez Yola Jimenez, a native of Oaxaca and Mexico City, returned to her heritage by adopting her late grandfather's mezcal farm after international studies in Philosophy and women's studies. An innovator in the mezcal industry, Yola modernized the smoky counterpart to tequila, noting a demographic shift towards women in rural Oaxaca as men sought urban opportunities. Her strategy prioritized female economic autonomy across borders.
In 2016, she launched Yola Mezcal, preserving her grandfather's recipe. The brand stands out for its traditional crafting, female-driven leadership, unique design, and commitment to issues like equality, immigration rights, and LGBTQ support. Globally acclaimed, Yola Mezcal has clinched numerous awards. Yola has been featured in top publications like Forbes, Vogue, and The NY Times, and in 2022, Courier Magazine named her "The Queen of Mezcal".
Gina Correll Aglietti is CEO and Co-Founder of Yola Mezcal. Gina co-founded Yola Mezcal in 2016 where she grew the brand into a leading, nationwide mezcal company. In addition, Gina has led and managed the brand's distribution, business development, PR, and events, including but not limited to YOLA Dia, a sold-out, 7,000-attendee music festival. Under Gina's leadership, Yola Mezcal pioneered the expansion of female recognition in the mezcal industry across all facets with a vertically integrated business model that provides direct pay to women.
In this episode of Takin’ Care of Lady Business®, Jennifer Justice speaks with Gina Aglietti and Yola Jimenez, the co-founders of Yola Mezcal. This Mezcal company is committed to empowering women and promoting sustainability in the industry. Gina and Yola, with a friendship spanning 15 years, have a shared vision of preserving traditional recipes and supporting the indigenous people and producers of Mezcal in Oaxaca, Mexico. Their shared experiences and perspectives have shaped Yola Mezcal into a company that produces quality Mezcal and champions social impact.
Here is what to expect on this week’s show:
Learn how a business can thrive while positively impacting society and the environment.
The importance of providing opportunities to marginalized communities.
Learn about the vital role of diversity and representation in business and how aligning stakeholders with a shared mission can drive meaningful change.
The significance of challenging industry norms to retain cultural authenticity and community stewardship.
Discover how success transcends mere financial gains and see how businesses can make a tangible, positive impact on their communities and cultural heritage.
Quotes:
"Being as friends and business owners and partners is also beyond liquor, which is this whole other bag of challenges is complicated because as women, we go through so many changes as we grow up and enter these new chapters." - Gina Aglietti
"We never had that experience in the corporate world, so we didn't know. And everyone's going to believe in our story, and everyone's going to want to support a company that's trying to do good. And of course, the world is not quite like that, but I still think it's a really beautiful inception of our company that we were young and really, truly wanted to do things differently." - Yola Jimenez
"If you do not give up, you can find your way." - Gina Aglietti
“I think when you are treated like an equal and a human being, you act very differently. And that's the problem that women have had throughout history, is that we haven't had that chance.” - Yola Jimenez
This episode is sponsored by Medjet. Medjet is the top-rated air medical transport and crisis response membership for travelers. If you’re hospitalized while traveling or your safety is threatened abroad, they get you home. Join Medjet before your next trip at Medjet.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Luisa “Yola” Jimenez Yola Jimenez, a native of Oaxaca and Mexico City, returned to her heritage by adopting her late grandfather's mezcal farm after international studies in Philosophy and women's studies. An innovator in the mezcal industry, Yola modernized the smoky counterpart to tequila, noting a demographic shift towards women in rural Oaxaca as men sought urban opportunities. Her strategy prioritized female economic autonomy across borders.
In 2016, she launched Yola Mezcal, preserving her grandfather's recipe. The brand stands out for its traditional crafting, female-driven leadership, unique design, and commitment to issues like equality, immigration rights, and LGBTQ support. Globally acclaimed, Yola Mezcal has clinched numerous awards. Yola has been featured in top publications like Forbes, Vogue, and The NY Times, and in 2022, Courier Magazine named her "The Queen of Mezcal".
Gina Correll Aglietti is CEO and Co-Founder of Yola Mezcal. Gina co-founded Yola Mezcal in 2016 where she grew the brand into a leading, nationwide mezcal company. In addition, Gina has led and managed the brand's distribution, business development, PR, and events, including but not limited to YOLA Dia, a sold-out, 7,000-attendee music festival. Under Gina's leadership, Yola Mezcal pioneered the expansion of female recognition in the mezcal industry across all facets with a vertically integrated business model that provides direct pay to women.
In this episode of Takin’ Care of Lady Business®, Jennifer Justice speaks with Gina Aglietti and Yola Jimenez, the co-founders of Yola Mezcal. This Mezcal company is committed to empowering women and promoting sustainability in the industry. Gina and Yola, with a friendship spanning 15 years, have a shared vision of preserving traditional recipes and supporting the indigenous people and producers of Mezcal in Oaxaca, Mexico. Their shared experiences and perspectives have shaped Yola Mezcal into a company that produces quality Mezcal and champions social impact.
Here is what to expect on this week’s show:
Learn how a business can thrive while positively impacting society and the environment.
The importance of providing opportunities to marginalized communities.
Learn about the vital role of diversity and representation in business and how aligning stakeholders with a shared mission can drive meaningful change.
The significance of challenging industry norms to retain cultural authenticity and community stewardship.
Discover how success transcends mere financial gains and see how businesses can make a tangible, positive impact on their communities and cultural heritage.
Quotes:
"Being as friends and business owners and partners is also beyond liquor, which is this whole other bag of challenges is complicated because as women, we go through so many changes as we grow up and enter these new chapters." - Gina Aglietti
"We never had that experience in the corporate world, so we didn't know. And everyone's going to believe in our story, and everyone's going to want to support a company that's trying to do good. And of course, the world is not quite like that, but I still think it's a really beautiful inception of our company that we were young and really, truly wanted to do things differently." - Yola Jimenez
"If you do not give up, you can find your way." - Gina Aglietti
“I think when you are treated like an equal and a human being, you act very differently. And that's the problem that women have had throughout history, is that we haven't had that chance.” - Yola Jimenez
This episode is sponsored by Medjet. Medjet is the top-rated air medical transport and crisis response membership for travelers. If you’re hospitalized while traveling or your safety is threatened abroad, they get you home. Join Medjet before your next trip at Medjet.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices
39 min