10 episodes

Commerce is changing faster than ever before. That’s why we started Commerce Tea, a podcast to help you keep up with what’s happening in the industry. We’re your hosts, Kelly Vaughn, CEO and founder of Shopify Plus agency The Taproom, and Rhian Beutler, COO, and co-founder of the Shopify app company venntov.

With a combined 20 years ecommerce experience, Rhian and Kelly will teach you tips and tricks for growing and scaling your online store, hear from top experts in the industry, and be inspired by stories from successful entrepreneurs. Grab a mug and join us every Tuesday morning to talk shop.

Commerce Tea Rhian Beutler, Kelly Vaughn

    • Business

Commerce is changing faster than ever before. That’s why we started Commerce Tea, a podcast to help you keep up with what’s happening in the industry. We’re your hosts, Kelly Vaughn, CEO and founder of Shopify Plus agency The Taproom, and Rhian Beutler, COO, and co-founder of the Shopify app company venntov.

With a combined 20 years ecommerce experience, Rhian and Kelly will teach you tips and tricks for growing and scaling your online store, hear from top experts in the industry, and be inspired by stories from successful entrepreneurs. Grab a mug and join us every Tuesday morning to talk shop.

    What is headless commerce?

    What is headless commerce?

    Over the past couple of years you may have heard of a really weird buzzword that's only picking up more steam: headless. This week on the podcast we're discussing what exactly headless means, what's required to take your store headless, and we weigh the pros and cons of making the switch.

    • 29 min
    Choosing apps to install on your store

    Choosing apps to install on your store

    There are thousands of apps in the Shopify App Store, and so many more that aren't listed through the App Store. So how do you choose which apps will be the best fit for your store?

    This week on the podcast we're breaking down what you need to know to evaluate which apps will enhance your store's customer experience.

    Let's dig in!

    • 38 min
    Conversion Rate Optimization

    Conversion Rate Optimization

    As we're all getting prepared for Black Friday/Cyber Monday, now's a great time to dig a little deeper into CRO, or Conversion Rate Optimization. This week on the podcast we're introducing the concept of CRO, how to calculate your conversion rate, and how A/B testing works.

    Let's dig in!

    • 36 min
    BFCM Predictions

    BFCM Predictions

    It's officially September, so we're talking Black Friday/Cyber Monday again! This week we're joined by Ian Leslie, Senior Director of Retail Advocacy at Bolt. We're breaking down our predictions for BFCM this year as the landscape continues to evolve.

    Let's dig in!

    • 41 min
    Optimizing your Product Page for SEO

    Optimizing your Product Page for SEO

    Today we are talking about my favorite topic: SEO. Specifically how to optimize your product pages for SERPs, and how to understand the word salad I just delivered to you.

    Let's dig in!

    • 45 min
    Finding new opportunities in busy markets

    Finding new opportunities in busy markets

    Today we are joined by Elise DeCamp, VP of Acquisition for WeCommerce. We're gonna be chatting about the evolution of commerce, acquisitions, and the power of community.

    Let's dig in!

    • 40 min

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