100 episodes
Communication Strategy That Works podcast Emma Drake
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- Business
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5.0 • 15 Ratings
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Welcome to the Communication Strategy That Works podcast. I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact.
I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics through solo shows and 'deep dive' guest episodes.
I share three episodes a month with you that include insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives.
I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'.
I bust the myths (and I've pretty much heard all of them) break through the jargon, and give you practical, essential and useful advice and tips that you can use. I will save you time, money and energy whether you are listening regularly when at work or on the move, or bingeing at the weekend Netflix box-set style.
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Unlocking the Power of SEO: Benefits and Best Practices for Businesses
This week we reflect on a recent ‘Deep Dive with Adam Driver to unpick a bit more around what SEO is, highlight its numerous benefits for comms folk and businesses, and emphasise how it should be integrated into a broader marketing strategy for optimal results.
Why? Well in today's digital age, having a strong online presence is crucial for any business looking to succeed. SEO is one of the most effective tools available to achieve this. However, it is often misunderstood and misused, leading to confusion and missed opportunities.
So let's dive in!
Liked Listening today? What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business.
Listen to more episodes, take some training, or download a resource: Find out more here.
Hire my expertise
Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – emma@henbe.co.uk
Work with me closely
If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at emma@henbe.co.uk to register your interest for you or your entire team.
Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too. -
How to Write Effective Briefs as a Non-Expert and Why It Matters
I work with lots of Senior leaders directly, often providing guidance and expertise when there is no in-house resource to do so. This means that I am often rating the brief as well as taking the briefing about it! This is fine but today I wanted to spend some time outlining more about why effective briefs are so important.
Creating effective briefs is a cornerstone of successful projects and solid client-agency relationships. For non-experts in marketing, such as Managing Directors or Project Managers, mastering the art of writing a detailed, clear brief can lead to more efficient workflows, better creative outputs, and ultimately, more successful campaigns.
So if you're a project manager or leader listening today and want to create more value from your partners, or you’re a consultant who wants to guide your clients better, this one is for you!
So let’s dive in!
Liked Listening today? What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business.
Listen to more episodes, take some training, or download a resource: Find out more here.
Hire my expertise
Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – emma@henbe.co.uk
Work with me closely
If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at emma@henbe.co.uk to register your interest for you or your entire team.
Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Confronting Imposter Syndrome: My Reflections on Growth in Podcasting and Coaching
Following on from the topic of self-help coaching and mentoring this month, I thought I would talk a bit this week about how embarking on new projects in podcasting and how self-doubt has impacted this, and how coaching helped unblock me. These challenges, dominated by the whispers of imposter syndrome, have been a significant part of my professional journey. And has led me to talk to you here on my own podcast today
So let’s dive in!
Liked Listening today? What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business.
Listen to more episodes, take some training, or download a resource: Find out more here.
Hire my expertise
Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – emma@henbe.co.uk
Work with me closely
If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at emma@henbe.co.uk to register your interest for you or your entire team.
Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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'Deep Dive' with Jo Twiselton: Unpacking Coaching, Mentoring, and Self-Help
Today, I am delighted to welcome to the podcast Jo Twiselton, Human Change Specialist, executive coach, facilitator and fellow communication consultant.
Jo has worked with leaders and teams across the tech, transport, healthcare, manufacturing, media and services industries, helping them to emerge better from any change.
We talk about all aspects of self-help, mentoring and coaching. It’s a great chat and I learned loads! So if you want a free coaching session tune in!
Jo is a qualified executive and wellbeing coach who helps empower leaders, managers, and teams who want to introduce positive transformation.
How to get in touch with Jo:
www.twistconsultants.co.uk
LinkedIn: https://www.linkedin.com/in/jotwiselton/
Links:
LinkedIn post on the meaning of 'learning'
https://www.linkedin.com/posts/jotwiselton_learning-coaching-organisationalchange-activity-7185660666706284544-7dig?utm_source=share&utm_medium=member_desktop
Executive Coaching services:
https://www.twistconsultants.co.uk/executive-coaching
Liked Listening today? What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business.
Listen to more episodes, take some training, or download a resource: Find out more here.
Hire my expertise
Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – emma@henbe.co.uk
Work with me closely
If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at emma@henbe.co.uk to register your interest for you or your entire team.
Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too. -
Rerun: How brand advocacy could help manage reputation impact in your business
Do you wish more people were telling their friends about your company? When people are looking for recommendations on LinkedIn, you wish your name was being tagged.
When someone at an industry event is asking for examples of people in your niche, you want your brand to come up in the conversation.
What about when things do not go to plan? A network of trusted people can also help test your response in a crisis and help you out of a reputation hole.
One way to do this is through finding brand advocates, those who rave about how good you are when the going is good and when it’s not so good.
Today I delve into this topic with a focus on crisis management and stakeholders and give tips on what to think about before you start, whatever your programme.
Let’s dive in!
Liked Listening today? What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business.
Listen to more episodes, take some training, or download a resource: Find out more here.
Hire my expertise
Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – emma@henbe.co.uk
Work with me closely
If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at emma@henbe.co.uk to register your interest for you or your entire team.
Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too. -
Rerun: People do business with people, not brands
Today, I wanted to talk to you about the importance of fostering business relationships in B2B when building your brand from scratch. I reveal why this approach is not just for big consumer brands.
Getting people to tell your story for you is a powerful way to build trust and credibility. It's tough when you start because no one knows you. You may be new in a market, have a new way of doing things, or compete in a very established industry.
Let's dive in!
Liked Listening today? What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business.
Listen to more episodes, take some training, or download a resource: Find out more here.
Hire my expertise
Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – emma@henbe.co.uk
Work with me closely
If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at emma@henbe.co.uk to register your interest for you or your entire team.
Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
Customer Reviews
Simple and straightforward
Marketing can be difficult, especially when many people want to keep it that way. Emma breaks it down and makes it simple and straightforward. Have a pen and paper handy as you’ll want to take notes
Fantastic Podcast
Great advice for people that need support getting set up
Clear and concise communications advice
Emma offers clear and concise advise to setting up and delivering a communications strategy. She breaks things down into easy and manageable chunks, explaining not just what you need to do by why - and how to measure your results.