113 episodes

Welcome to Contractor Growth Network Podcast! Your one-stop shop for skyrocketing your marketing, and taking your contracting business to the next level! Interested in learning more? Visit fullsailmarketing.com today.

Contractor Growth Network Full Sail Marketing

    • Marketing

Welcome to Contractor Growth Network Podcast! Your one-stop shop for skyrocketing your marketing, and taking your contracting business to the next level! Interested in learning more? Visit fullsailmarketing.com today.

    #113: Selling To Different Types Of Customers

    #113: Selling To Different Types Of Customers

    Just like when selling anything in the world, it is important to remember that every person is unique and different. That means that each person has their own motivations behind any purchases that they make. Logan and Alex are here today to tell you why you must sell differently to different types of customers. Buying a candy bar is simple, but buying a new kitchen goes so much deeper. You need to understand everyone’s why!
     
    In this episode, we talk about…
    How people behave when they don’t want to be wrong Why promotional offers and referrals work so well Reasons that people are willing to spend more on the same thing Focusing on consistently great customer service  
    Links to resources:
    Marketing Revolution
    Full Sail Marketing Giveaway
    Full Sail Marketing Facebook
    Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 
    For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

    • 12 min
    #112: Spencer Powell: Content Marketing

    #112: Spencer Powell: Content Marketing

    With all the great new advances in technology, it is important to stay up to date when it comes to your marketing strategies, as there are more and more ways to get in front of your customers. Logan has Spencer Powell with him in the studio today to discuss all things content marketing. Spencer comes from a long line of builders who have been in business for over 100 years now, dating back to his great grandfather. For the last 10 years, Spencer has helped hundreds of companies around the United States and Canada build better marketing and sales systems and turn their websites into lead generating machines that work for them 24/7. Now he is the host of Builder Funnel Radio with the goal of educating contractors on their marketing strategies. Sometimes it’s important to see things from a different angle and Spencer gives us just that!
     
    In this episode, we talk about…
    Spencer’s story and how he got to where he is now Family business dynamics and separating personal from business Focusing on inbound marketing strategies compared to outbound Why you should be thinking long term with your marketing Recognizing when a lead is good for the future Pulling an audience into your funnel with video What topics and themes make sense to put out there Where to start with your content marketing Getting comfortable in front of the camera Keeping up with the constantly changing market Breaking down what it means to have a growth mindset in marketing  
    Links to resources:
    The Growth Mindset
    Instagram
    YouTube
    Google
    TikTok
    Check out Builder Funnel Radio!
    Find Spencer on LinkedIn and Instagram!
    Full Sail Marketing Giveaway
    Full Sail Marketing Facebook
    Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 
    For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

    • 38 min
    #111: Top 3 Life-Altering Books For Contractors

    #111: Top 3 Life-Altering Books For Contractors

    Successful CEOs actually claim to read 1 book every week and directly attribute that habit to their continued success. It sounds like they might be onto something! Today, Logan is going to run through the top-3 life-altering books that he read in 2019. Well, he actually only read 2, listening to one on audiobook. Remember that if you are someone who just can’t get yourself to sit down and read!
     
    In this episode, we talk about…
    Making sure that you are in the top 25% of multiple aspects of your industry Go for the positive in people instead of going for the negative Knowing how to differentiate yourself from others in your field  
    Links to resources:
    Traction
    How to Win Friends & Influence People
    Tools of Titans
    Full Sail Marketing Giveaway
    Full Sail Marketing Facebook


    Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 
    For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

    • 10 min
    #110: Start With Why

    #110: Start With Why

    At the heart of your mission, whatever that mission may be, is your “why”. But if you don’t know your “why” or how to communicate that “why” to others, you’ll never be able to attract others to jump on board with your dream. Logan and Alex are going to walk through this month’s book for the CGN book club, Simon Sinek’s Start With Why, and how it relates to marketing for contractors. Dig deep and really get to know your “why,” because if you don’t know it then no one will!
     
    In this episode, we talk about…
    Marketing your business so that clients and employees want to work for you Where your energy goes without a “why” Knowing what your customers want to hear about your “why” Reverse engineering from a place of fulfillment Digging different depths according to your position in the company Why you shouldn’t shoot for everything to be perfect Running through the 7 layers of “why” Why people may or may not like this book Next month’s book to read Comment your “why” below  
    Links to resources:
    Giftology
    Start With Why
    Apple
    Full Sail Marketing Giveaway
    Full Sail Marketing Facebook
    CGN Badass Book Club


    Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 
    For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

    • 40 min
    #109: How People Hire A Contractor

    #109: How People Hire A Contractor

    Contractors seem to think that hiring a contractor is an easy decision, but it is actually quite a process.   Today, Logan is going to walk you through the three steps that every homeowner goes through when they are looking to hire a contractor. Deciding to hire a contractor is a big and expensive decision, so don’t expect people to hire on a whim. Everyone is waiting for the right time.
     
    In this episode, we talk about…
    Identifying the wants and needs of customers in different contracting areas How people hear about you online and offline What customers are researching when looking for a contractor Staying in front of your leads consistently over time  
    Links to resources:
    YouTube
    Full Sail Marketing Giveaway
    Full Sail Marketing Facebook
    Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 
    For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

    • 8 min
    #108: Market & Sell The Way You Buy

    #108: Market & Sell The Way You Buy

    As humans, we are all unique in our own way, but at the same time, we all essentially buy in the same way. That being said, contractors get so frizzled with their own sales and marketing process that they end up throwing a wrench in peoples’ buying processes. Today, Logan and Alex are going to walk you through some scenarios to show you how selling and marketing in the same fashion that you buy will help skyrocket your sales. Your true competition is not so much the other contractors but anything else that the customer car could buy for the same money. So, stick to the basics and make it easy on both of you!
     
    In this episode, we talk about…
    From beginning to end when it comes to buying a new car How you need to build a high-end brand Continuously getting in front of customers to play the long game Utilizing multiple mediums to push more content Finding a vehicle to stay top of mind for a long time Tapping into customers’ desired emotions with your content Marketing and selling at a lower price point Dealing with first-time homeowners Talking to the homeowner as the person who sets the price Avoiding salt in the wound when conversing with the customer  
    Links to resources:
    Ford
    Apple
    YouTube
    Full Sail Marketing Giveaway
    Full Sail Marketing Facebook
    Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 
    For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

    • 37 min

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