24 min
Dale Sperling, CMO of Stash on The Role of Education with Acquisition Advertising Influencers: Conversations with Marketing Thought Leaders
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- Business
Dale Sperling is the CMO of Stash, a consumer financial technology company that allows anyone with a mobile device and at least $5 to start investing immediately. Stash has acquired over half a million new users in 2017 with over 25k joining every week. In June of this year, the company raised a $40 million in Series D funding.
Dale started her marketing career at AOL in Impact Marketing and Sales Development. She has also worked at the Walt Disney Internet Group and cofounded CreatorBox in 2014, a build-it-yourself toy experience for parents and children to do together. She has been with Stash running marketing since May 2015.
The topics discussed in this episode include why self-reported attribution data is not always accurate, how video is becoming increasingly essential, and the importance of delivering ongoing education to your target users.
Dale Sperling is the CMO of Stash, a consumer financial technology company that allows anyone with a mobile device and at least $5 to start investing immediately. Stash has acquired over half a million new users in 2017 with over 25k joining every week. In June of this year, the company raised a $40 million in Series D funding.
Dale started her marketing career at AOL in Impact Marketing and Sales Development. She has also worked at the Walt Disney Internet Group and cofounded CreatorBox in 2014, a build-it-yourself toy experience for parents and children to do together. She has been with Stash running marketing since May 2015.
The topics discussed in this episode include why self-reported attribution data is not always accurate, how video is becoming increasingly essential, and the importance of delivering ongoing education to your target users.
24 min