8 episodes

We  love great marketing. Marketing  meets your people in their problem,and guides them to a  successful version of themselves.
But B2B marketing is broken
Fire Drill Forecasting,MQL ChasingCyber Stalking Future Buyers Martech vendors and  VCs   have  us  focused on growth at ANY costBut only 5% of buyers are in a buying cycle.And it's a blood bath of competition. 
There's a war coming.And you're about to meet the Rebel Alliance.Welcome to Demand Wars. Where the best B2B marketers in the world… compete to create demand that leads to:
Lower CAC.Shorter sales cycles.Higher LTVAnd sustainable, profitable growth.How do we get past this dance of Demand desperation?Together - we're about to find out.
I'm your host: BOLAJIAnd THIS is Demand Wars .
www.DemandWars.comA Hello, Audience Show---HELLO, AUDIENCE:We help B2B brands create bingeworthy content seriesthat turn indifferent prospects into engaged audiences & true fans.

Demand Wars Bolaji Oyejide

    • Business

We  love great marketing. Marketing  meets your people in their problem,and guides them to a  successful version of themselves.
But B2B marketing is broken
Fire Drill Forecasting,MQL ChasingCyber Stalking Future Buyers Martech vendors and  VCs   have  us  focused on growth at ANY costBut only 5% of buyers are in a buying cycle.And it's a blood bath of competition. 
There's a war coming.And you're about to meet the Rebel Alliance.Welcome to Demand Wars. Where the best B2B marketers in the world… compete to create demand that leads to:
Lower CAC.Shorter sales cycles.Higher LTVAnd sustainable, profitable growth.How do we get past this dance of Demand desperation?Together - we're about to find out.
I'm your host: BOLAJIAnd THIS is Demand Wars .
www.DemandWars.comA Hello, Audience Show---HELLO, AUDIENCE:We help B2B brands create bingeworthy content seriesthat turn indifferent prospects into engaged audiences & true fans.

    #8: Is It Cake? by Gwen LaFage of Sinch. [Demand Wars]

    #8: Is It Cake? by Gwen LaFage of Sinch. [Demand Wars]

    Shes' dedicated a career to building: - Strong brands. BRAVE brands. Brands that connect with people. - Brands that dare to be different. She spent 10 years in the best Ad agencies in London and Paris, working on the world's leading consumer brands.She's now the VP of Brand at one of the fastest growing tech companies in the world, Sinch - THE Customer Engagement Platform.Check out what she has to say about Brand, Demand, and remixing the Netflix show "Is...

    • 38 min
    #7: Mike Grinberg, ProofPoint Marketing. [Demand Wars]

    #7: Mike Grinberg, ProofPoint Marketing. [Demand Wars]

    He's a creative problem solver at heart, An amateur combat sports competitor,And a co-founder of ProofPoint Marketing.Mike believes that Relationship Journey > Buyer Journeys.Don't miss Mike Grinberg on the Demand Wars Game Show!---Proofpoint Marketing helps brands acquire the right customers, by building relationships at scale.Join the B2B Demand Creators community.Looking to jump start your Demand Creation creativity?Want to learn how to market like a media company?Seeking a c...

    • 43 min
    #6: Mikhail Myzgin, Slice. [Demand Wars]

    #6: Mikhail Myzgin, Slice. [Demand Wars]

    He's the VP of Marketing @ Slice He's done it all, from B2C to B2BHe loves to work with data, but says data-leading is a misleading term..The host of Ethics in Marketing - Mikhail Myzgin.He's building a media company at Slice, and believes in creating content so good, they want to subscribe.Don't miss Mikhail Myzgin on the Demand Wars Game Show!---Slice – Making the work world safer, one cut at a time.*When it comes to safety, Slice understand the challenges that managers and operators f...

    • 40 min
    #5: B2B Dated & Related. by Tom Hunt, of Fame.so. [Demand Wars]

    #5: B2B Dated & Related. by Tom Hunt, of Fame.so. [Demand Wars]

    Tom Hunt is the former Head Of Marketing at Ebsta (B2B SaaS in sales tech space),He created the Sales Ops Demystified podcast (now called RevOps Demystified)It blew up - 10x ROI (who doesn't love that?)So Tom left to start his own company - Fame!At Fame - they've helped 60 B2B brands become famous... in their niche👉 IDEO👉 Workday👉 HighRadius👉 People.ai👉 Bevy👉 LeanData---Fame starts and grows podcasts for B2B brands.Don't miss Tom Hunt on the Demand Wars game show?Join the B2B Demand Creators ...

    • 48 min
    #4: B2B Marketing Idol! by James Carbary of Sweet Fish. [Demand Wars]

    #4: B2B Marketing Idol! by James Carbary of Sweet Fish. [Demand Wars]

    He's the Executive Producer of B2B growth: Your favorite marketer’s favorite showHe's the force behind Sweet Fish Media, where commodity content is the enemyWith Content franchises like:The journey Echo Chamber, andOriginal Research - He's on a mission to make B2B cool again? Or maybe, for the first time.Join the B2B Demand Creators community.Looking to jump start your Demand Creation creativity?Want to learn how to market like a media company?Seeking a community of forward thinking...

    • 40 min
    #3: Startup Survivor! by Camille Trent of PeerSignal. [Demand Wars]

    #3: Startup Survivor! by Camille Trent of PeerSignal. [Demand Wars]

    ✦ She's the Host of the Content Logistics podcast✦ Don't call her a SaaS marketer! She's the director of a B2B media company.✦The Director of Content & Community at PeerSignal PeerSignal delivers data-backed research and carefully curated SaaS market data to over 13,000 GTM professionalsKeyplay (SaaS company) data powers PeerSignal research (media company)PeerSignal community insights fuel Keyplay (SaaS company)Don't miss Camille "The Real Deal" Trent on the Demand Wars Game Sh...

    • 47 min

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