100 episodes

DEO’S Growth Secrets Podcast for Dental Organizations is for dental leaders who are seeking to build thriving dental organizations and have more profit, time, and impact. DEO Partner Emmet Scott hosts successful dental entrepreneurs, DSO leaders, and subject matter experts, from across the dental industry. Though the industry has more opportunities than ever, organizations and leaders have more questions than ever.  DEO’S Growth Secrets Podcast is a space where dental industry leaders discuss tough problems and share solutions for how to make a positive impact and achieve success.

DEO's Growth Secrets Podcast for Dental Organizations Emmet Scott - CEO, Growth Leader

    • Business

DEO’S Growth Secrets Podcast for Dental Organizations is for dental leaders who are seeking to build thriving dental organizations and have more profit, time, and impact. DEO Partner Emmet Scott hosts successful dental entrepreneurs, DSO leaders, and subject matter experts, from across the dental industry. Though the industry has more opportunities than ever, organizations and leaders have more questions than ever.  DEO’S Growth Secrets Podcast is a space where dental industry leaders discuss tough problems and share solutions for how to make a positive impact and achieve success.

    196: Digital Marketing Essentials for Practice Growth

    196: Digital Marketing Essentials for Practice Growth

    In this episode, Emmet hosts Max Baybak, Co-Founder and Chief Growth Officer, Influx Marketing, to discuss valuable insights on maximizing digital marketing strategies for dental practices. They delve into the nuances of crafting a strong web presence, the power of consistent content creation, and why every dental entrepreneur needs to think of themselves as specialists. Max also shares expert tips on follow-up processes to bring in high-value patients and the advantages of niching down without limiting your services. Additional topics include patient avatars, selecting the right advertising channels, medium, message, competition, pay-per-click advertising, local SEO, engaging social media content, staying ahead of future search trends, and more. Tune in for actionable strategies to attract high-value patients and elevate your practice.
     
    To Learn More About Influx Marketing check out their website here👉 https://www.influxmarketing.com/
     
    To download a free copy of the "Identifying and Closing Your Online Profit Gaps" resource, click here 👉 https://www.influxmarketing.com/deo/

    • 43 min
    195: Direct Mail & Digital Marketing Synergies To Increase Patient Flow & Practice Revenue

    195: Direct Mail & Digital Marketing Synergies To Increase Patient Flow & Practice Revenue

    In this episode, Emmet hosts Jessie Stamp, Marketing Consultant, and Judy Webster, VP Sales & Service, both of PatientNEWS. They take a deep dive into modern dental marketing, both traditional methods like direct mail and digital strategies, covering how strategically planning your marketing efforts can help mitigate the impact of rising inflation and increase revenue. Emmet, Jessie, and Judy explore how direct mail maintains a tangible presence in a digital age, fostering brand awareness and patient engagement; the synergy between direct mail and digital efforts, and optimizing campaigns to bolster online visibility and cultivate lasting patient relationships. Learn about SEO, clicks, analyzing local demographics and practice data, and many other marketing terms/strategies to tailor your approach. From website optimization to tracking marketing spend ROI, you’ll gain actionable insights to amplify brand presence and navigate the evolving marketing landscape.
     
    To Learn More About PatientNEWS Visit 👉https://patientnews.com/

    • 36 min
    194: Learn, Earn, So You Can Return; Copy Genius; and Other Advice with Dr. Bill Dorfman

    194: Learn, Earn, So You Can Return; Copy Genius; and Other Advice with Dr. Bill Dorfman

    In this episode, Emmett hosts the world’s most famous cosmetic dentist and New York Times Bestselling Author, Dr. Bill Dorfman. He shares his incredible career story and entrepreneurship journey offering advice for new and experienced dental entrepreneurs alike. Emmet and Dr. Dorfman discuss mindsets and frameworks for success including: making your opportunities; when you get a great opportunity don’t just take it, master it; learn, earn, so you can return; copy genius; the 10 culture; and more. Dr. Dorfman shares the entrepreneurship lessons he’s learned from educating himself on business, out-of-the-box marketing strategies, and bringing in patients; how celebrities became patients at his unique practice; about the founding of his non-profit LEAP Foundation; and much more.
     
    This podcast is sponsored by Influx Marketing — The Digital Agency for Growth-Minded Dental Practices.
     
    To download a free copy of the "Identifying and Closing Your Online Profit Gaps" resource, click here 👉 https://www.influxmarketing.com/deo/
     
     
     

    • 35 min
    193: Why You Need Financial Clarity To Grow Your Practice & How To Get It

    193: Why You Need Financial Clarity To Grow Your Practice & How To Get It

    In this episode, Emmet hosts JW Oliver, Managing Partner, SupportDDS and Tanner Applegate, Founder, Unify, taking a deep dive into a universal dental entrepreneur struggle: financial clarity and why grasping your business's financial health is crucial to reaching your growth goals. They cover the importance of leveling up your financial acumen from understanding profit and loss, EBITDA, forecasting, ensuring your metrics and reports are timely and accurate, and much more. Emmet, JW, and Tanner explore the journey from relying on accountants for basic financial reports to realizing your need for CFO-level support. They offer innovative solutions for procuring such support from outsourcing, fractional CFOs, how technology can help fill the gaps, and more. If you are looking to take your financial knowledge to the next level, this podcast is for you.
     
    To Learn More About SupportDDS Visit 👉 https://supportdds.com/
    Or connect with JW at jw@supportdds.com

    • 39 min
    192: Navigating Growth Challenges: A Conversation with Verne Harnish, Bestselling Author of “Scaling Up”

    192: Navigating Growth Challenges: A Conversation with Verne Harnish, Bestselling Author of “Scaling Up”

    Jake Puhl, CEO of the Dentist Entrepreneur Organization, guest hosts this episode, a discussion with Verne Harnish, Founder of Entrepreneurs’ Organization/Founder & CEO of Scaling Up, who is a keynote speaker at DEO Summit 2024, June 13th-15th in Orlando. Verne and Jake explore how to scale a successful business amidst economic uncertainties, focusing on pricing, compensation, and gamification strategies. Through insights from Verne with references to his best-selling books “Scaling Up” and “Mastering the Rockefeller Habits”, they also consider the complexities of leadership development, emphasizing a shift towards "care ship" to foster employee engagement and organizational growth. They share actionable tips and enlightening perspectives for the entrepreneur's journey, highlight what to expect from Verne’s inspiring Summit presentation, and much more.
     
    In anticipation of esteemed entrepreneurship expert Verne Harnish as DEO Summit keynote, enjoy this special offer when you register April 16th-18th, you’ll get:
     
    - A copy of Verne’s bestselling, “Mastering the Rockefeller Habits” book mailed to you
    - [THE DEO VAULT] 100+ Must-Have Dental Resources for Associates, Operations Challenges, & More - we opened our powerful library exclusively for Summit registrants
    - Plus use code PODCAST to get $200 off the early ticket price.
     
    Get your ticket now with code PODCAST. *Expires April 18th at midnight!
    Register now 👉 https://bit.ly/3PG3eZ3
     

    • 17 min
    191: Exploring Dental Market Shifts & Maximizing Practice Value

    191: Exploring Dental Market Shifts & Maximizing Practice Value

    In this episode, Emmet hosts Brannon Moncrief, CEO & Principal of McLerran & Associates to discuss shifts in the dental industry market, particularly in light of recent macroeconomic changes like inflation and interest rate increases. They take a deep dive into the intricacies of building and sustaining successful dental organizations,  in particular focusing on strategies for eventual sale or long-term ownership; aligning organizational goals with market demands; navigating practice sales, understanding buyer expectations and maximizing economic outcomes; and more. With a focus on practical strategies and real-world examples, Emmet and Brandon offer valuable perspectives on navigating the competitive and evolving landscape of group dentistry and highlight the need for adaptability and strategic planning.
     
    Interested in attending McLerran's Workshop at DEO Summit?
    Register Here 👉 https://bit.ly/McLerranWorkshop
     
    Connect with Brannon Moncrief:
    Phone: (512) 660-8505
    Email: brannon@dentaltransitions.com
     
    Schedule a Free Consultation with McLerran & Associates👉 https://dentaltransitions.com/contact-us/

    • 41 min

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