Detangling the Advertising Web with Adweek’s Will Lee

The Community Exchange Podcast by OpenWeb

On this episode of The Community Exchange Podcast, we welcome Will Lee, CEO of Adweek.

In our discussion, MSG and Will cover:

  • Will Lee’s journey from finance to leading major media brands
  • The transformation of digital media from print to online journalism
  • How AI is reshaping advertising, creativity, and media strategy
  • The evolving role of agencies and marketers in a digital-first world
  • The business of media: monetization strategies and revenue models
  • The growing importance of first-party data and audience engagement
  • The future of industry events and their impact on media networking
  • Leadership lessons from running top media organizations

And more.

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