100 episodes

Explore the latest thinking in digital communications, social media & PR with multi award-winning digital strategist Paul Sutton. If you're a small business owner, a PR or communications consultant or an entrepreneur, tune in every Wednesday to discover what topic experts are implementing in the field of digital media. Listen to inspiring interviews with leading global practitioners in the fields of social media marketing, public relations, SEO, ecommerce & digital strategy, and learn strategies to increase effectiveness & ROI. A must listen for anyone who wants to further their knowledge of digital communications.

Digital Download with Paul Sutton Paul Sutton, Digital Marketing Consultant

    • Business
    • 5.0 • 10 Ratings

Explore the latest thinking in digital communications, social media & PR with multi award-winning digital strategist Paul Sutton. If you're a small business owner, a PR or communications consultant or an entrepreneur, tune in every Wednesday to discover what topic experts are implementing in the field of digital media. Listen to inspiring interviews with leading global practitioners in the fields of social media marketing, public relations, SEO, ecommerce & digital strategy, and learn strategies to increase effectiveness & ROI. A must listen for anyone who wants to further their knowledge of digital communications.

    Climate Crisis: What Are Communicators' Moral Obligations?

    Climate Crisis: What Are Communicators' Moral Obligations?

    As the UK sweltered through record high temperatures this week, climate misinformation went into overdrive. Recent reports show high levels of greenwashing and non-existent impact assessments of organisational climate initiatives and, quite simply, this has to change. This week Paul is joined by Laura Sutherland from the PRCA's Climate Misinformation Strategy Group to discuss the responsibility that the entire communications industry has when it comes to tackling the crisis.

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    Subscribe to receive new episodes automatically, and if you enjoy today’s show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

    • 31 min
    What do Consumers Want from Brands in 2022?

    What do Consumers Want from Brands in 2022?

    With social justice, the cost of living crisis, war in Ukraine, COVID, the environment and the US Senate dominating the news agenda, there's an awful for consumers to take in. So when it comes to the brands they love, what do they really want to see? Action or escapism? This week Paul is joined by Marketing Manager Jack Richards to discuss Talkwalker and Hootsuite's latest Brand Love report, which determines the 50 most loved brands in the world.

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    Subscribe to receive new episodes automatically, and if you enjoy today’s show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

    • 26 min
    Metaverse Marketing: Hope or Hype?

    Metaverse Marketing: Hope or Hype?

    Should brands get involved in the metaverse, or just ignore it? What even is the metaverse?! This week Paul is joined by blockchain developer Holly Atkinson and experienced digital strategist James Whatley to address all the publicity around the metaverse with the aim of demystifying it for marketing communications professionals.

    What to do Next











    Subscribe to receive new episodes automatically, and if you enjoy today’s show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

    • 23 min
    How to Be Yourself on Social Media

    How to Be Yourself on Social Media

    Have you noticed the volume of people trying, and failing terribly, to be their authentic selves on LinkedIn recently? This week Paul is joined by PR consultant and business owner Antonia Taylor to discuss why the benefits of being yourself are greater than ever, why being genuine does not involve copying others' posting styles, and how we go about giving ourselves permission to be truly genuine.

    What to do Next











    Subscribe to receive new episodes automatically, and if you enjoy today’s show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

    • 36 min
    Personality Goes a Long Way: The Importance of Brand Voice

    Personality Goes a Long Way: The Importance of Brand Voice

    What brands say and how they say it has come increasingly into focus in the last couple of years. So why do so many companies suck so badly when it comes to having a distinct personality of their own? This week Paul is joined by brand voice strategist Bethany Joy to discuss why tone of voice is important, what it can achieve, and how to define a brand voice that isn't just copying Innocent Drinks!

    What to do Next











    Subscribe to receive new episodes automatically, and if you enjoy today’s show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

    • 38 min
    Facebook Advertising: The End is Nigh

    Facebook Advertising: The End is Nigh

    Facebook ads used to be brilliant for reaching highly segmented niche audiences and for creating a positive ROI. But not anymore. Interest targeting doesn't work like it used to and conversion costs have escalated. This week Paul is joined by CEO of Threepipe Reply Farhad Koodoruth to discuss just how broken Facebook ads are and whether this is the beginning of the end for social media advertising (spoiler alert: it is).

    What to do Next











    Subscribe to receive new episodes automatically, and if you enjoy today’s show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

    • 34 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Taloncab ,

Candid and with context

This is a really snappy, fast paced dip into a digital marketing issue or topic. Enough to get up to speed, hear some insider insight and learn a thing or two. Great stuff

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