Driving Category Growth in Online Grocery | The CPG Guys Podcast The Digital Shelf Cast

This conversation was repurposed from John Maltman’s appearance as a guest on The CPG Guys Podcast, the one and only. The discussion dives deep into what it takes to drive category growth in the omnichannel and why digital shelf analytics are a critical arsenal in today’s CPG brands’ toolboxes. PVSB and Sri asked John questions about key areas he recommends to clients to explore on the digital roadmap to success, what skills an effective eCommerce teams need to develop to win and how automated digital shelf analytics help CPG brands drive ecommerce growth in online grocery.