Welcome to the Digital Shelf Cast by e.fundamentals. On this podcast you’ll find innovative strategy, insights and tangible tactics that work best TODAY in helping CPG e-commerce leaders win online at speed & scale. Join our host Julia Glotz as she explores latest trends & challenges in digital commerce with CPG experts.
World-leading brands use e.fundamentals' software to analyze, mobilize and optimize their online performance across thousands of online stores globally at speed and scale. Find out how, get a free consultation: https://www.efundamentals.com/podcast.
Shopper Marketing in an Omnichannel Age
How do you influence shopper behavior at a time when that behavior is changing more rapidly than ever before, switching from brick and mortar shops to online marketplaces? The rise of ecommerce dramatically affected the shopper marketing function. Julie Liu, National Manager, Commerce Media at Ghirardelli joins us to discuss these changes and new, key skills needed to create successful omnichannel strategies with a shopper marketing lens.
Driving Category Growth in Online Grocery | The CPG Guys Podcast
This conversation was repurposed from John Maltman’s appearance as a guest on The CPG Guys Podcast, the one and only. The discussion dives deep into what it takes to drive category growth in the omnichannel and why digital shelf analytics are a critical arsenal in today’s CPG brands’ toolboxes. PVSB and Sri asked John questions about key areas he recommends to clients to explore on the digital roadmap to success, what skills an effective eCommerce teams need to develop to win and how automated digital shelf analytics help CPG brands drive ecommerce growth in online grocery.
The New Rules of Category Management
Many category managers in CPG are finding the transition to ecommerce challenging. There are so many new skills to acquire and ways of working to get used to. So, how can category managers close these skill gaps and become effective at omnichannel category management? Jackie Lewis, director of content and member engagement at the Category Management Association (CMA) will help us answer these questions by giving us a first look at the CMA's new framework designed to guide CPG organisations in this rapidly changing retail landscape.
Leading From The Middle with Scott Mautz
So, how do you lead from the middle? At e.fundamentals we hear from ecommerce managers every day how they struggle to influence senior leadership or how to get peers from sales, marketing and category teams to work together and focus more on omnichannel instead of brick and mortar. Our guest Scott Mautz argues that the middle manager has the unique opportunity to lead their organization in all directions - up, down and across. Provided they’re using the right tools and techniques. Listen in to learn from Scott Mautz, Procter & Gamble veteran, what those are and how they work.
Winning In The Omnichannel — What CPGs Must Get Right
Have you ever wondered what really drives omnichannel strategy for some of the biggest names in the industry? Well, you’re in luck. Because in this episode we are lifting the lid on precisely this question (and many more) to give you a look behind the curtain at two major players in CPG – The Coca-Cola Company and B&G Foods Inc. – and explore how they are winning in the omnichannel.
How To Maximize Visibility on The Digital Shelf The Smart Way
So how do you maximize visibility on the Digital Shelf? CPG brands certainly have a lot to get right in order for their products to be found by shoppers on retailers’ websites or marketplaces. But optimizing keywords isn’t all, you’ve got to grab people’s attention within seconds. Listen to Mark Bainbridge, co-founder of DragonFly, a company focused on heat maps and predictive analytics, and John Maltman, CEO of e.fundamentals, discuss how CPGs can maximize digital visibility the smart way.
Ideal for e-commerce minds
Loved the first two episodes, great topical insights into what matters today for CPGs looking to grapple with the fast changes we are all seeing. Well worth your time this one