Welcome to the Digital Shelf Cast by e.fundamentals. On this podcast you’ll find innovative strategy, insights and tangible tactics that work best TODAY in helping CPG e-commerce leaders win online at speed & scale. Join our host Julia Glotz as she explores latest trends & challenges in digital commerce with CPG experts.
World-leading brands use e.fundamentals' software to analyze, mobilize and optimize their online performance across thousands of online stores globally at speed and scale. Find out how, get a free consultation: https://www.efundamentals.com/podcast.
2022 reflections and how to drive online category growth in 2023 w/ Mondelēz International
The CPG industry has had its fair share of challenges in 2022. But throughout the economic and political turmoil, businesses also continued to push hard on eCommerce. Many worked on overhauling their legacy operations and embraced the digital revolution as consumers continued to shop online.
So, while inflation and economic uncertainty dominate the headlines, we wanted to create space to reflect on online growth. Specifically, the trends, events, and behaviors that drove online category growth this year and what brands should focus on going into 2023.
Tune in as Stephanie Rubin, Head of Digital Shelf Analytics Solutions Consulting at CommerceIQ, and Cristina Marinucci, Global Head of Shopper - Insights & Analytics at Mondelēz International share their reflections on 2022 and what brands should focus on in order to lead their categories in 2023.
The future of eCommerce w/ CEOs John Maltman of e.fundamentals, a CommerceIQ company & Guru Hariharan of CommerceIQ
e.fundamentals became a CommerceIQ company. CommerceIQ is the leading Retail Ecommerce Management Platform that just reached unicorn valuation with their most recent round led by Softbank. The deal comes at a time when eCommerce retail sales continue to accelerate and CPGs are having to navigate huge challenges around inflation and supply chain disruption. We’re taking the opportunity to talk about e.fundamentals and CommerceIQ joining forces and what that means for the industry, but also to get to know the leaders of both companies and hear about their views for the future of eCommerce as well as the upcoming Golden Quarter and Black Friday.
How CPGs can optimize trade promotions and boost unit economics amid inflation
Brands waste a staggering amount of money on ineffective trade promotions every year. It's problematic in general, but completely unsustainable in the current climate as CPGs face a perfect storm of cost pressures right now. The episode is an audio version of an article from the experts at e.fundamentals in which we explain how to use strategic revenue management to get the most out of your trade spend and how digital shelf analytics can help.
Got questions, need help? Check out https://www.efundamentals.com/podcast/ or email us firstname.lastname@example.org
Key pillars of shopper marketing and insights on the digital shelf with DIAGEO
The shopper marketing and insights discipline is still experiencing a surprisingly large amount of growing pain. So, how can we change this? In this episode, we’re breaking down the key pillars of shopper marketing and insights on the digital shelf with Efrain Rosario, Global Head of Futures Shopper Planning at Diageo and explore how CPGs can build and activate their brands as effectively as possible.
Data that matters | The FMCG Guys
How can CPGs choose the data that will actually be useful to their organizations? Jo Campbell, e.fundamentals' SVP of Operations, spoke with The FMCG Guys podcast about how we help CPG and retail executives better understand and maximize the potential of data. The discussion covers, for example, how to increase trade promotion return on investment, Jo's leadership approach and how to empower sale and marketing teams through actionable and relevant data.
The ultimate guide to retail media & marketplaces
Retail media advertising is exploding and with the space evolving at near-lightening speed, it’s hard for brands to keep pace of formats, tactics and placements opportunities. Listen to Ben Taylor, EMEA Head of Omni-channel Commerce at Publicis Commerce and Mandy Critchley, Customer Success Director at e.fundamentals, taking a deep dive into exactly what retail media is, how it has evolved and what tools and services are available to retain category leadership.
A must for all CPG and eCommerce experts
Highly informative, great guests and an absolute go-to for all things digital shelf and eCommerce! Would highly recommend to all CPG experts with eyes on the digital stage.
Ideal for leaders in e-commerce
This is my go-to digital shelf resource. Perfect for all things e-commerce. A must listen for all digital commerce leaders
This is a must listen for anyone working in FMCG, always useful content.