The Digital Shelf Cast CommerceIQ

This episode is dedicated to all things retail media. The rise of retail media is also transforming the relationship between buyers and suppliers, and the rules for how to navigate this exciting - but also potentially treacherous - new retail media landscape are changing all the time. 

To make sense of this rapidly shifting market, brands need an expert guide - and that’s precisely who we have on the show today. 

Our guest for this episode is Colin Lewis who brings deep knowledge and insight into retail media and will share with us what brands need to know to be one of the winners of the retail media revolution.

Keywords: Retail media strategy, retail media marketing, ROAS, brand strategy, brand awareness, ecommerce, consumer behavior, digital marketing, market research, digital shelf, shopper engagement, CPG growth strategies, brand marketing, FMCG brands, industry trends, online visibility.

How can brands thrive amidst shifting consumer behaviors and inflation? In this conversation, our host Julia Glotz speaks to Gareth Turner, a CPG veteran and now owner of strategic marketing consultancy Big Black Door, who shares his wealth of knowledge and experience garnered from years of navigating the dynamic landscape of CPG branding.

From the rise of ecommerce to the ever-evolving consumer behaviors, Gareth delves into the core strategies that have helped CPG brands not only adapt but thrive in the face of change. Tune in to discover actionable insights and strategies as we explore the world of brand resilience, digital marketing, customer engagement, and the art of staying ahead in a competitive market.

Keywords: Brand strategy, brand awareness, ecommerce, consumer behavior, digital marketing, market research, digital shelf, shopper engagement, CPG growth strategies, brand marketing, FMCG brands, industry trends, online visibility

Join host Julia Glotz in this episode of the Digital Shelf Cast as she delves into the intricate dance between global and local ecommerce strategies with industry expert Vanessa Thompson, Senior Director of Global Customer Success at CommerceIQ.

Discover how global KPIs drive multinational organizations while smart localization plays a critical role in resonating with local markets. Uncover insights into the challenges and successes faced by CPG brands seeking growth in ecommerce, and learn how to develop localized strategies that ensure online success across different regions.

Vanessa shares practical steps, frameworks, and communication strategies for achieving a harmonious balance between global objectives and local nuances. Tune in to gain valuable perspectives on navigating the evolving landscape of ecommerce localization.

Keywords: Ecommerce, global vs. local, localization, CPG brands, digital shelf, growth strategies, industry trends, communication, global KPIs, local nuances, online success, market maturity, ecommerce managers, brand identity, best practices.

Today’s episode is all about scaling omnichannel capabilities across multiple markets. One of the biggest challenges facing brands in Europe is the complexity of the market. European shoppers demand seamless experiences across multiple touchpoints, and they want experiences that speak to their local needs and preferences. One size fits all, cookie-cutter solutions won’t do. But this level of customization can come at a high cost to consumer brands and CPGs. So, omnichannel success in Europe is a big challenge, but leading consumer brands are showing it can be done. And one of the biggest leaders in this area is Arla Foods, the global dairy company. Tune in as Arla’s Head of Ecommerce, Alberto Kechler, shares with us how brands can build smarter online and omnichannel capabilities across Europe.

Online visibility is one of THE defining challenges of selling products online, and it’s where digital shelf optimization makes a huge difference. In fact, some argue, it's redefining the CPG industry. CommerceIQ are spearheading the development of Digital Shelf Optimization, their new cutting-edge product also known as DSO. Digital Shelf Optimization is the logical next step after digital shelf analytics. Whereas digital shelf analytics focus on insight, digital shelf optimization is all about action. But what does this actually mean in practice?  And why does CommerceIQ believe Digital Shelf Optimization is going to change the game for how brands will drive profitable growth online? Tune in as our expert guests explore this ground breaking product development with us.

The CPG industry has had its fair share of challenges in 2022. But throughout the economic and political turmoil, businesses also continued to push hard on eCommerce. Many worked on overhauling their legacy operations and embraced the digital revolution as consumers continued to shop online. 

So, while inflation and economic uncertainty dominate the headlines, we wanted to create space to reflect on online growth. Specifically, the trends, events, and behaviors that drove online category growth this year and what brands should focus on going into 2023.

Tune in as Stephanie Rubin, Head of Digital Shelf Analytics Solutions Consulting at CommerceIQ, and Cristina Marinucci, Global Head of Shopper - Insights & Analytics at Mondelēz International share their reflections on 2022 and what brands should focus on in order to lead their categories in 2023.