How to scale omnichannel capabilities across Europe w/ Arla Foods The Digital Shelf Cast

Today’s episode is all about scaling omnichannel capabilities across multiple markets. One of the biggest challenges facing brands in Europe is the complexity of the market. European shoppers demand seamless experiences across multiple touchpoints, and they want experiences that speak to their local needs and preferences. One size fits all, cookie-cutter solutions won’t do. But this level of customization can come at a high cost to consumer brands and CPGs. So, omnichannel success in Europe is a big challenge, but leading consumer brands are showing it can be done. And one of the biggest leaders in this area is Arla Foods, the global dairy company. Tune in as Arla’s Head of Ecommerce, Alberto Kechler, shares with us how brands can build smarter online and omnichannel capabilities across Europe.