8 episodes
The Tom Brown Audio Show Tom W Brown
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- Business
Shopify Solopreneur. Bootstrapped 3 brands to 7-figures, failed many more.
Building a portfolio of ecommerce DTC brands & documenting the process.
Sharing insights & learnings via this podcast.
Learn more: https://www.brndlabs.com/
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006: It was freaking hard
In this episode, I delve into a challenging period where a sudden financial crisis put my business at risk and tested my mental resilience. I share the struggle of having my account unexpectedly frozen, wrestling with feelings of failure, and finding a significant sum to clear debts, all while dealing with debt collectors. But from this, I learned the true depth of my resilience.
Moving forward, I'm committed to using my experiences to help other entrepreneurs through this podcast and my community. This episode is a testament to resilience, perseverance, and the power of seeking help in tough times. -
#005 – It's been stressful... I thought this was going to be the end of me.
It's been an unbelievably stressful couple of weeks... here's what's been going on & why I refuse to back down.
If you're ever in a similar situation, please know that you're not alone.
This too shall pass and you'll come out stronger on the other side.
I promise.
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Whenever you're ready, there are 3 ways I can help you:
Build a profitable direct-to-consumer ecommerce brand here.
Join a community of like-minded entrepreneurs here.
Work 1:1 with me to grow your brand. (100+ clients) -
#004 – You might be overcomplicating it
Most people overcomplicate starting an ecommerce business.
Here's how I look at it and how I've built multiple brands.
Each of which does 7-figures+
A guide for 2022*:
Define your customer
Decide upon 2-5 products that customer will buy
Engage with your audience & customers
Share your work
Make your customers happy so they voluntarily shout about your business & give feedback
Receive high-quality reviews
Ask for follow-up sales
Scale product 1 to 20-30 sales per day
Release product 2
Repeat until product 2 is selling 20-30 units per day (This will likely drive increased sales for product 1 if it's for the same person)
Repeat the process for products 3, 4 & 5
This works in any year, but I’m glad you’re paying attention.
TLDR; Obsess over a small customer base & serve them well exceptionally well.
3 products at $30, selling 30 units per day is a $1,000,000 business
See the original tweet here.
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Whenever you're ready, there are 3 ways I can help you:
Build a profitable direct-to-consumer ecommerce brand here.
Join a community of like-minded entrepreneurs here.
Work 1:1 with me to grow your brand. (100+ clients) -
#003 – "Someone else is already doing it"
"Someone else is already doing it".
Competition in business is a good thing.
It's validation that the market is ready. Don't let it stop you from trying.
That 'little side hustle' I launched last year was in a stupidly competitive & "saturated" industry.
Year 1: $150K net profit.
Feeds right back into what I was talking about in episode #002 to do with lawn care. https://www.getsunday.com is already doing something similar, which is great!
See the original tweet here.
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Whenever you're ready, there are 3 ways I can help you:
Build a profitable direct-to-consumer ecommerce brand here.
Join a community of like-minded entrepreneurs here.
Work 1:1 with me to grow your brand. (100+ clients) -
#002 - Building a 'boring' DTC lawn enhancement brand
In this episode I delve into this tweet in detail:
https://twitter.com/SimplyTom/status/1549370217184337920
You don't need a jazzy new idea to build a DTC business online.
Find:
Archaic industries
Lagging companies
Shocking customer service
Use the tools at your fingertips to do an incrementally better job & you'll rapidly chip away.
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Whenever you're ready, there are 3 ways I can help you:
Build a profitable direct-to-consumer ecommerce brand here.
Join a community of like-minded entrepreneurs here.
Work 1:1 with me to grow your brand. (100+ clients)