The Give to Profit Podcast Alisoun Mackenzie: Author, Speaker & Business Mentor

New software apps are making it easier for individuals and businesses to donate to charities and to know the difference their donations are making.
 
In this episode I interview the founder of one of these companies, Iskren Kulev from Kindlink, It was lovely to hear his passion and desire to make it easier for businesses to provide more support to charities.
 
During our conversation we discuss: How charitable giving can be a reflection of what a business stands for Viktor E. Frankl’s book Mans Search for Meaning which gives great insights into how to connect to your purpose and a cause greater than yourself.  The role technology is playing in the development of business giving. How Kindlink connects businesses with charities so each party can clearly see the good they are doing in the world, and can easily share this with others. The different needs of SMEs versus large corporates when it comes to measuring and demonstrating impact.    
About Iskren:     Iskren's career starts within the financial services at an online payment provider - Paysafe Group and continues through the mPOS space with one of the hottest FinTech start-ups in the UK - iZettle.     With this experience and an MBA from one of the top 5 UK business schools, he is now one of the founders of KindLink - the social network with purpose.     Iskren's Links:   Website Facebook LinkedIn Twitter     Give-to-Profit Resources:     Give-to-Profit Website Community Give-to-Profit Fundraising Challenge   Give-to-Profit book: Amazon UK Amazon US The Book Depository Facebook     Follow Alisoun Mackenzie:     Website TEDx talk Facebook Twitter LinkedIn Heartatude Book       © Alisoun Mackenzie 2018  

 
Bruce Walker, Co-Founder of Future X, has been Redefining the Role of Business since embarking upon his entrepreneurial journey while at school.
 
Tune in to discover how we can all learn from the innovation and innocence youth plus how purpose can play a strategic role in the growth of a business. 
 
During our conversations we discuss:   How values and purpose can form a core part of business strategy. The natural qualities of a entrepreneur. The momentum and results you can get when you ask for help. When you have a message others will buy into people start opening doors for you.  The increasing need for business transparency and collaboration.  
About Bruce:  
FutureX is on a mission to redefine the role of business.   In 2011 Bruce started his first business, WeAreTheFuture aged 17 from a high school classroom in Scotland, with a mission to inspire and connect entrepreneurs from around the world.   Over five years they worked with over 5,000 entrepreneurs delivering global summits and programmes in Edinburgh, London, Berlin, San Francisco, Chicago, Los Angeles, Abu Dhabi, Hong Kong and Shenzhen, partnering with global brands.   In 2017, aged 23 Bruce co-founded FutureX with a mission to redefine the role of business.   FutureX are working with purpose driven entrepreneurs, corporates and governments to create scaleable and profitable businesses, that make values and purpose a core part of their growth strategy.     Bruces's Links:     Name of Business: FutureX Start Up Summit Website LinkedIn Twitter Instagram       Give-to-Profit Resources:     Give-to-Profit Website Community Give-to-Profit Fundraising Challenge   Give-to-Profit book: Amazon UK Amazon US The Book Depository Facebook     Follow Alisoun Mackenzie:     Website TEDx talk Facebook Twitter LinkedIn Heartatude Book       © Alisoun Mackenzie 2018

 
Technology is making it easier for small businesses to embed fundraising and activities into every day business activities.
 
In this episode I interview Danny Witter from Work for Good that makes it easy and compelling for small businesses to give to causes.
 
During our conversation Danny shares:
 
Examples of how small businesses are introducing giving into their business and sharing their giving stories How the Work for Good App helps small businesses overcome practical impediments to supporting causes (e.g. automating the creation of cause marketing agreements) and enables businesses to tell their giving story more easily The mission drift between businesses wanting to do good versus other business priorities How embedding charitable giving and talking about it enables businesses to have more impact The benefits of incorporating a giving pledge into your business from day one It's never to early to give, no amount is too small to give...  
About Danny:
 
Danny spent 25 years in the City of London, the last 17 at Deutsche Bank where he ran coverage of FTSE100 corporate clients.
 
He was also Chair of the UK Corporate Citizenship Committee.
 
His non-executive directorships include Shakespeare’s Globe, The Microloan Foundation, Shape History and Ivy House Learning.
 
Danny's Links:   Website: https://workforgood.co.uk   LinkedIn: https://www.linkedin.com/company/10519500   Twitter: https://twitter.com/workfor_good   Facebook: https://www.facebook.com/WorkForGoodUK   Instagram: https://www.instagram.com/workforgooduk/  
Give-to-Profit Resources   Give-to-Profit Website - http://www.givetoprofit.com Community - https://www.heartabiz.com/p/Give-to-Profit-Community Give-to-Profit Fundraising Challenge - https://www.heartabiz.com/p/G2Pfundraisingchallenge Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/     Follow Alisoun Mackenzie   Website - https://www.alisoun.com TEDx talk - https://www.youtube.com/watch?v=aPX2msa-p3c Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude     © Alisoun Mackenzie 2018  

Increasingly doing good is no longer good enough when it comes to consumer, staff and investor expectations about the role of business.
 
In this podcast episode I share: 
 
Why it's important for businesses of all sizes to stand for something 5 steps for becoming known as a brand that cares How to get clear on what your business stands for and define your social impact statement The importance of taking visible action aligned to what you say you stand for How the UN Global Goals can be a good framework to help with this  
Give-to-Profit Resources Website Community Business for Good Conference Give-to-Profit Fundraising Challenge   Give-to-Profit book: Amazon UK Amazon US The Book Depository Facebook   Follow Alisoun Mackenzie Website TEDx talk Facebook Twitter LinkedIn Heartatude Book     © Alisoun Mackenzie 2018  

 
Cause marketing campaigns often start out with good intentions but don't always have intended impact.
 
In this episode I interview Nada Fornier who developed some of the most successful global cause marketing campaigns with Proctor and Gamble.
 
During our conversation we discuss:
The importance of seeking to understand the reality of those you intend to help through your charitable giving What to consider when selecting a charitable partner Differences in working practices, priorities and desired outcomes of business and causes How to build trust with partners and stakeholders The key components of a successful cause marketing campaign The benefits of partnering with businesses, from the perspective of causes.  
This episode is packed with examples of campaigns and stories of people on the ground who have 'benefited' from them.
 
About Nada:     One of Nada’s biggest achievements was to develop the global Pampers UNICEF partnership, P&G biggest cause marketing campaign that helped build the Pampers brand equity and business for over 11 years and has been recognized as one of the best global cause marketing programs and set as a business case study by Oxford University. The campaign has also won many awards and was presented at the Clinton Global Initiative as well as World Economic Forum as an example of « doing well while doing good.     Nada was featured as one of the most successful Arab women in a book entitled Domains of Influence by Jacqueline Hassink .    Nada has also been featured in the book  “Leading with Care:  How Women Around the World Are Inspiring Businesses, Empowering Communities, and Creating Opportunity” authored by Mary Cantando. Nada was featured in Oxford case study for public private partnerships done by Said business School and recently in the “Path to Purpose” book by Carolyn Butler Madden.     Nada's links: LinkedIn     Give-to-Profit Resources   Give-to-Profit Website Community Give-to-Profit Fundraising Challenge   Give-to-Profit book: Amazon UK Amazon US The Book Depository Facebook     Follow Alisoun Mackenzie   Website TEDx talk Facebook Twitter LinkedIn Heartatude Book     © Alisoun Mackenzie 2018

Listen to the audio version of the TEDx talk Alisoun delivered in February 2018. During this talk Alisoun shares how the work she did with young genocide survivors in Rwanda, and the fundraising she did for her humanitarian trips changed her life AND inspired the Give-to-Profit business model.   You can watch the TEDx talk here - https://www.youtube.com/watch?v=aPX2msa-p3c   Give-to-Profit Resources   Give-to-Profit   Website - http://www.givetoprofit.com Community - https://www.heartabiz.com/p/Give-to-Profit-Community Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie   TEDx talk - https://www.youtube.com/watch?v=aPX2msa-p3c Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2018