E52: Unpacking AI innovations from HubSpot Inbound 2024

On this episode of PodSpot, we’re unpacking the future of sales and marketing with the latest AI updates from HubSpot's Inbound 2024!

Join Jon Pittham, Founder/Managing Director and Ryan Clark, Head of HubSpot Services at Karma Digital, to dissect how Breeze AI and Breeze Intelligence are transforming the landscape. 

These cutting-edge tools are designed to shoulder the burden of administrative tasks, freeing up sales teams to focus on what they do best—engaging with prospects. Plus, get the inside scoop on the new Breeze AI agents, including Breeze Social, Content, and Prospecting, which are set to streamline workflows and enrich your data, making your processes smoother and more unified than ever.

This episode also explores how integrating CRM functionality with third-party tools via app cards in HubSpot is changing the game. These app cards bring external app data right into HubSpot, creating a seamless and productive experience. Ryan and Jon discuss the importance of data integration for maximising the capabilities of AI and discuss the evolving role of AI versus human contributions in sales and service. 

Listen to the end as the pair share their excitement about the potential to build AI agents for various business functions, even for those without a development background, opening up a world of opportunity for agencies and businesses alike. 

Don't miss out on this comprehensive look into the future of AI in HubSpot!

Key discussion points:

• 01:04 - The power of AI in HubSpot
• 10:35 -  Empowering sales with AI integration

Want to learn more about HubSpot? Visit our website: https://www.karman.digital/ 

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