PodSpot - The UK HubSpot Podcast

Karman Digital
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PodSpot - The UK HubSpot Podcast

PodSpot is a podcast completely centred around HubSpot for the UK HubSpot community and beyond.

  1. 24 OCT

    E53: Conversion Rate Optimisation on HubSpot

    In episode 53 of PodSpot, host Jon Pittham is joined by Joe Fulton, Senior UX designer at Karma Digital, to explore the intricacies of Conversion Rate Optimisation (CRO) within the HubSpot ecosystem.   Joe emphasises how leveraging HubSpot's tools can significantly improve user engagement and conversion rates. The conversation highlights the importance of data-driven decision-making and how understanding user behaviour through analytics can lead to more effective strategies.   The pair also addresses common misconceptions about CRO, particularly the tendency to prioritise traffic volume over conversion efficiency. Joe shares insights on optimising user experience by identifying friction points in the conversion process and by focusing on creating personalised experiences and utilising HubSpot's features effectively, businesses can realign their marketing strategies to maximise conversions and drive growth.   Key discussion points: 1:35 -  Understanding CRO in the Context of HubSpot  13:06 - Applying Design-Driven Approaches to CRO  20:48 - Benchmarking and Measuring Success   25:39 - What’s Next in HubSpot’s CRO Capabilities   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

    30 min

  2. 20 SEPT

    E52: Unpacking AI innovations from HubSpot Inbound 2024

    On this episode of PodSpot, we’re unpacking the future of sales and marketing with the latest AI updates from HubSpot's Inbound 2024! Join Jon Pittham, Founder/Managing Director and Ryan Clark, Head of HubSpot Services at Karma Digital, to dissect how Breeze AI and Breeze Intelligence are transforming the landscape.  These cutting-edge tools are designed to shoulder the burden of administrative tasks, freeing up sales teams to focus on what they do best—engaging with prospects. Plus, get the inside scoop on the new Breeze AI agents, including Breeze Social, Content, and Prospecting, which are set to streamline workflows and enrich your data, making your processes smoother and more unified than ever. This episode also explores how integrating CRM functionality with third-party tools via app cards in HubSpot is changing the game. These app cards bring external app data right into HubSpot, creating a seamless and productive experience. Ryan and Jon discuss the importance of data integration for maximising the capabilities of AI and discuss the evolving role of AI versus human contributions in sales and service.  Listen to the end as the pair share their excitement about the potential to build AI agents for various business functions, even for those without a development background, opening up a world of opportunity for agencies and businesses alike.  Don't miss out on this comprehensive look into the future of AI in HubSpot!   Key discussion points: 01:04 - The power of AI in HubSpot 10:35 -  Empowering sales with AI integration   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

    19 min

  3. 2 AUG

    E51: Is HubSpot the Ultimate Website Solution? A Discussion with Developers

    In this episode of PodSpot, Jon Dean, HubSpot Development Team Manager and Chris Brown, Senior Developer here at Karman Digital discuss the benefits of using HubSpot for website management. They highlight HubSpot’s built-in security and maintenance, which allow businesses to focus on content creation without worrying about technical issues. The platform’s scalability, marketer-friendly interface, and recent AI-powered content creation tools are key features that make it suitable for businesses of all sizes. The conversation also covers advanced features like smart content, embedded content versatility and HubDB for sophisticated data management. The recent updates to HubSpot's Content Hub, including AI tools for blog writing, image generation and translations, demonstrate its comprehensive capabilities. These tools enhance productivity and accessibility, offering a powerful, all-in-one solution for managing and optimising online presence for businesses of all sizes.   03:16 - 41:10 03:16 - HubSpot's advantages in website management and security 06:04 - Who HubSpot is suitable for 14:22 - Advanced features and smart content 21:43 - Content Hub and AI tools 37:12 - HubDB and its applications 41:10 - Reporting capabilities in HubSpot   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

    43 min

  4. 2 JUL

    E50: Exploring HubSpot’s Roadmap for Content Excellence with Senior Product Marketing Manager, Gabe Wahhab

    In this episode of PodSpot, host Jon Pittham is joined by HubSpot Senior Product Marketing Manager, Gabe Wahhab to discuss HubSpot's latest innovation, the Content Hub. They explore the challenges marketers face today, the transformative role AI plays in content marketing and how HubSpot's Content Hub is designed to streamline and enhance content creation.  Gabe shares insights on new features like Remix, AI-powered blog generation, podcasting tools and the integration of smart content into WordPress. They also discuss the roadmap for future advancements in Content Hub, including the exciting potential of the content specialist agent and AI video.  Tune in to understand how to maximise your marketing strategies with HubSpot’s cutting-edge tools.   Key Discussion Points: 02:01 Challenges in Modern Content Marketing 03:41 The Evolution of Customer Journeys 07:42 HubSpot's Content Hub: Features and Benefits 09:52 AI-Powered Content Creation 12:37 Transition from CMS Hub to Content Hub 22:05 Personalisation and Smart Content 29:16 Future Roadmap and Exciting Developments   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

    32 min

  5. 29 MAY

    E49: The new era of HubSpot: Insights and future perspectives with Nick Goring

    In this episode of PodSpot, Jon Pittham, director and founder of HubSpot consultancy agency, Karman Digital, speaks with industry expert and consultant, Nick Goring about the evolutionary journey of both Karman Digital and HubSpot over the past five years.  They discuss the shift from HubSpot being perceived primarily as a marketing tool to becoming an all-encompassing business platform. Nick highlights the importance of understanding HubSpot's true capabilities and the need for business leaders to grasp the potential of integrating HubSpot with other platforms.  The conversation also explores the future of AI in enhancing customer relationships and how both Karman Digital and HubSpot are poised to adapt to these technological advancements. The episode underscores the importance of trust, client engagement and continuous questioning in leveraging HubSpot's full suite of services.   Key Discussion Points: 01:37 - The Evolution of HubSpot 09:00 - Karman Digital's Transformation 13:51 - The Role of Technology in Business 24:34 - AI and the Future of Business 30:50 - HubSpot's Brand and Trust 36:06 - Insights and Future Perspectives   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

    38 min

  6. 16 FEB

    E48: The Rise of Content Design - A Deep Dive with Jamie Beech

    Content Design is a relatively new term in the realm of content marketing, gaining traction over the last 3 to 5 years. But what exactly is Content Design and how can businesses maximise the results of their content marketing efforts?   On this episode of PodSpot, Ian Townshend is joined by Karman Digital’s previous Content Designer, Jamie Beech, to discuss how businesses can harness the power of data to achieve their content objectives. Together, they delve into the history of content design, the power of usability testing, topics like information architecture and content design through the lens of HubSpot.

    26 min

  7. 23/11/2023

    E47: HubSpot Marketing director talks on the future and present of AI

    One year on from the launch of ChatGPT, we learn exactly how HubSpot are harnessing the revolutionary technology.  Expect to hear Julia and her team's favourite AI tools for marketing efficiency, the real results of using AI in marketing efforts and updates already making a difference for users.

    20 min

  8. 03/11/2023

    SpotLight: What do these two business leaders share in common?

    Answer: HubSpot In the latest episode of SpotLight, a show that dives deep into the archives of PodSpot, we hear from two business leaders, Alice De Courcy, Chief Marketing Officer at Cognism, and James Leavesley, former Chief Revenue Officer at TradeKart. Taken from episodes 5 and 44, we'll be hearing about the practical realities of optimising and customising HubSpot, through the lens of enterprise level business.  Expect WordPress and Squarespace comparisons, the power of the HubSpot API and two very happy Karman Digital partners.

    16 min
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PodSpot is a podcast completely centred around HubSpot for the UK HubSpot community and beyond.

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