PodSpot - The UK HubSpot Podcast

Karman Digital
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PodSpot - The UK HubSpot Podcast

PodSpot is a podcast completely centred around HubSpot for the UK HubSpot community and beyond.

  1. 5 DAYS AGO

    E57: The RevOps Playbook: How Sales Teams Win with Process & Data with Ryan Hall

    In this insightful episode of PodSpot, Jon Pittham welcomes Ryan Hall, founder of Friday Solved, to discuss the transformative impact of RevOps and SalesOps on modern sales strategies. With over 23 years of experience, Ryan shares his journey from aggressive sales tactics to a more relationship-focused approach. The conversation delves into the role of HubSpot in building scalable sales systems, highlighting the non-linear nature of the B2B sales journey. Ryan and Jon explore how technology, particularly AI, is reshaping sales operations. They discuss the importance of segmenting the sales funnel and aligning tasks with individual skills, allowing businesses to maximise the potential of their sales teams. The episode also emphasises the critical role of aligning sales and marketing under unified leadership, fostering collaboration and celebrating sales successes. Join Jon and Ryan as they uncover the power of RevOps and SalesOps in driving sales transformation and discover actionable insights to revolutionise your sales processes.   Key discussion points: 04:35 - Building Scalable Sales Systems 09:47 - Leveraging Technology and Data in Sales 15:20 - The Non-Linear B2B Sales Journey 18:42 - Enhancing Sales Efficiency with AI 22:53 - Aligning Sales and Marketing for Success 27:10 - Celebrating Sales Team Successes   Want to learn more about RevOps and HubSpot? Visit our website: https://www.karman.digital/services/revops-services  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

    35 min

  2. 20 JAN

    E56: Best of HubSpot 2024 Part 2

    In this technical deep dive, Jon Pittham is joined by HubSpot experts Jon Dean and Jaime Boardman to explore some of the most impactful HubSpot updates of 2024. This episode focuses on advanced tools like React, APIs, and webhooks, highlighting how these updates enhance customisation, speed, and overall functionality for businesses. The discussion also touches on wishlist features for 2025, with plenty of practical insights for developers and users alike.   Key discussion points: 9:20 - APIs and CRM Extensions 11:06 - Webhooks in HubSpot 15:04 - GraphQL for HubSpot 17:32 - Improved API Documentation 22:19 - Wishlist for 2025   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

    30 min

  3. 11/12/2024

    E55: Best of HubSpot 2024 - Part 1

    HubSpot’s relentless innovation in 2024 has brought a wave of beta features reshaping the CRM, sales, and marketing landscape for businesses. In episode 55 of PodSpot, Director, Jon Pittham sits down with some of  Karman Digital’s HubSpot experts Ryan Clark  (Head of HubSpot Services) and Samantha Mumby-Harrison (CRM Specialist) to explore the year’s standout updates on HubSpot in part one of a two part series. From AI-powered breakthroughs to smarter tools for managing data, this conversation digs into the possibilities these new features unlock. How are businesses already seeing the benefits? What’s making life easier for marketers, sales teams and ops managers? And what’s next for HubSpot in 2025? Whether you’re looking for fresh ideas to optimise your workflows or curious about the future of HubSpot, this episode is packed with practical insights and bold predictions.   Key discussion points: 01:46 - AI-Powered Innovation 06:13 - Lead Scoring Improvements 10:17 - Breeze Ecosystem 22:57 - Challenges in Feature Adoption 30:27 - Wishlist for 2025   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

    34 min

  4. 21/11/2024

    E54: Mastering HubSpot Migrations featuring HubSpot's CRM Migration Specialist

    Migrating data into a new CRM is often more complex than anticipated. In episode 54 of PodSpot, Jon Pittham sits down with John Bohnert, a CRM Migration Specialist at HubSpot, to demystify the process. From scoping your project to ensuring data integrity, John provides a wealth of insights for businesses looking to make the move. John explains that every migration comes with its own set of challenges, whether it’s managing vast amounts of relational data or coordinating multiple departments. He highlights the importance of prioritising essential data, noting that not every piece of information needs to make the transition. Using HubSpot’s data quality tools, businesses can address issues such as duplicates and inconsistencies after the migration, streamlining what can otherwise be a laborious process. A standout point in the discussion is John’s take on data cleansing. Rather than investing time in perfecting data beforehand, he suggests leveraging HubSpot’s robust capabilities to clean and organise data post-migration. This not only saves time but also helps teams become more familiar with the platform’s functionality. For businesses embarking on a CRM migration, John’s advice is clear: focus on bringing over what’s essential in a usable format and embrace the iterative nature of data management. Tune in to the full episode for more practical tips and expert insights on making your HubSpot migration a success.   Key discussion points: 05:30 - Common Migration Challenges 11:15 -  Stakeholder Involvement 17:00 - Handling Bad Data 23:45 - Managing Duplicates and Relational Data 30:20 - Migration Process Tips   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

    40 min

  5. 24/10/2024

    E53: Conversion Rate Optimisation on HubSpot

    In episode 53 of PodSpot, host Jon Pittham is joined by Joe Fulton, Senior UX designer at Karma Digital, to explore the intricacies of Conversion Rate Optimisation (CRO) within the HubSpot ecosystem.   Joe emphasises how leveraging HubSpot's tools can significantly improve user engagement and conversion rates. The conversation highlights the importance of data-driven decision-making and how understanding user behaviour through analytics can lead to more effective strategies.   The pair also addresses common misconceptions about CRO, particularly the tendency to prioritise traffic volume over conversion efficiency. Joe shares insights on optimising user experience by identifying friction points in the conversion process and by focusing on creating personalised experiences and utilising HubSpot's features effectively, businesses can realign their marketing strategies to maximise conversions and drive growth.   Key discussion points: 1:35 -  Understanding CRO in the Context of HubSpot  13:06 - Applying Design-Driven Approaches to CRO  20:48 - Benchmarking and Measuring Success   25:39 - What’s Next in HubSpot’s CRO Capabilities   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

    30 min

  6. 20/09/2024

    E52: Unpacking AI innovations from HubSpot Inbound 2024

    On this episode of PodSpot, we’re unpacking the future of sales and marketing with the latest AI updates from HubSpot's Inbound 2024! Join Jon Pittham, Founder/Managing Director and Ryan Clark, Head of HubSpot Services at Karma Digital, to dissect how Breeze AI and Breeze Intelligence are transforming the landscape.  These cutting-edge tools are designed to shoulder the burden of administrative tasks, freeing up sales teams to focus on what they do best—engaging with prospects. Plus, get the inside scoop on the new Breeze AI agents, including Breeze Social, Content, and Prospecting, which are set to streamline workflows and enrich your data, making your processes smoother and more unified than ever. This episode also explores how integrating CRM functionality with third-party tools via app cards in HubSpot is changing the game. These app cards bring external app data right into HubSpot, creating a seamless and productive experience. Ryan and Jon discuss the importance of data integration for maximising the capabilities of AI and discuss the evolving role of AI versus human contributions in sales and service.  Listen to the end as the pair share their excitement about the potential to build AI agents for various business functions, even for those without a development background, opening up a world of opportunity for agencies and businesses alike.  Don't miss out on this comprehensive look into the future of AI in HubSpot!   Key discussion points: 01:04 - The power of AI in HubSpot 10:35 -  Empowering sales with AI integration   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

    19 min

  7. 02/08/2024

    E51: Is HubSpot the Ultimate Website Solution? A Discussion with Developers

    In this episode of PodSpot, Jon Dean, HubSpot Development Team Manager and Chris Brown, Senior Developer here at Karman Digital discuss the benefits of using HubSpot for website management. They highlight HubSpot’s built-in security and maintenance, which allow businesses to focus on content creation without worrying about technical issues. The platform’s scalability, marketer-friendly interface, and recent AI-powered content creation tools are key features that make it suitable for businesses of all sizes. The conversation also covers advanced features like smart content, embedded content versatility and HubDB for sophisticated data management. The recent updates to HubSpot's Content Hub, including AI tools for blog writing, image generation and translations, demonstrate its comprehensive capabilities. These tools enhance productivity and accessibility, offering a powerful, all-in-one solution for managing and optimising online presence for businesses of all sizes.   03:16 - 41:10 03:16 - HubSpot's advantages in website management and security 06:04 - Who HubSpot is suitable for 14:22 - Advanced features and smart content 21:43 - Content Hub and AI tools 37:12 - HubDB and its applications 41:10 - Reporting capabilities in HubSpot   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

    43 min

  8. 02/07/2024

    E50: Exploring HubSpot’s Roadmap for Content Excellence with Senior Product Marketing Manager, Gabe Wahhab

    In this episode of PodSpot, host Jon Pittham is joined by HubSpot Senior Product Marketing Manager, Gabe Wahhab to discuss HubSpot's latest innovation, the Content Hub. They explore the challenges marketers face today, the transformative role AI plays in content marketing and how HubSpot's Content Hub is designed to streamline and enhance content creation.  Gabe shares insights on new features like Remix, AI-powered blog generation, podcasting tools and the integration of smart content into WordPress. They also discuss the roadmap for future advancements in Content Hub, including the exciting potential of the content specialist agent and AI video.  Tune in to understand how to maximise your marketing strategies with HubSpot’s cutting-edge tools.   Key Discussion Points: 02:01 Challenges in Modern Content Marketing 03:41 The Evolution of Customer Journeys 07:42 HubSpot's Content Hub: Features and Benefits 09:52 AI-Powered Content Creation 12:37 Transition from CMS Hub to Content Hub 22:05 Personalisation and Smart Content 29:16 Future Roadmap and Exciting Developments   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

    32 min
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PodSpot is a podcast completely centred around HubSpot for the UK HubSpot community and beyond.

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